Download - Social media rules of engagement
![Page 1: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/1.jpg)
Social Media Rules of Engagement
with Rachel Strella
www.strellasocialmedia.com
![Page 2: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/2.jpg)
To Receive The PowerPoint…
Please make sure to give usyour business card!
![Page 3: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/3.jpg)
Today’s Agenda
Social media, personal branding, and the new age of communication
Social media best practices for regulated industries
Do’s and don’ts of social media
Creating a social media plan w/ zest
![Page 4: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/4.jpg)
Social Media & Personal Branding
![Page 5: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/5.jpg)
A staple in our daily lives…
64% of social media users say theyuse social media sites at least once aday.
(Digital Consumer, Feb 2014)
Social Media & Personal Branding
![Page 6: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/6.jpg)
A staple in our business lives…
87% of all small businesses say social media helps their business (Vocus)
76% of potential clients use legal blogs to assess a law firm’s capabilities(Research Intelligence Group)
Social Media & Personal Branding
![Page 7: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/7.jpg)
What is social media?
A two-way form of communication A platform for building new or
enhancing current relationships An opportunity to communicate
with customers and prospects
Social Media & Personal Branding
![Page 8: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/8.jpg)
Why Is A Personal Brand Important?
YOU are your brand, especially in a service-based business
To establish the know/like/trust, people need to get to know you
Your personal brand can make or break your reputation
Social Media & Personal Branding
![Page 9: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/9.jpg)
Social Media Best Practices for Regulated Industries
![Page 10: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/10.jpg)
Know the rules• Know policies and company rules• Protect privacy of clients• Watch for the “gray area”
Industry Best Practices
![Page 11: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/11.jpg)
Establish a solid execution plan• Create a social media policy• Develop a content approval process• Establish ways to handle feedback
Industry Best Practices
![Page 12: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/12.jpg)
Do’s and Don’ts of Social Media
![Page 13: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/13.jpg)
Don’t: Ignore your audience
Do’s and Don’ts
![Page 14: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/14.jpg)
Don’t: Ignore your audience
Do’s and Don’ts
![Page 15: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/15.jpg)
Don’t: Reference clients
Do’s and Don’ts
![Page 16: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/16.jpg)
Don’t: Relentlessly sell
Do’s and Don’ts
![Page 17: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/17.jpg)
Don’t: Connect inappropriately
Do’s and Don’ts
![Page 18: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/18.jpg)
Don’t: Include fido or characters
Do’s and Don’ts
![Page 19: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/19.jpg)
Do: Humanize your business
Do’s and Don’ts
![Page 20: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/20.jpg)
Do: Share relevant information
Do’s and Don’ts
![Page 21: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/21.jpg)
Do: Share Behind-the-Scenes
Do’s and Don’ts
![Page 22: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/22.jpg)
Do: Share Events
Do’s and Don’ts
![Page 23: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/23.jpg)
Do’s and Don’ts
Do: Share Company News and Updates
![Page 24: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/24.jpg)
Do’s and Don’ts
Do: Share Company News and Updates
![Page 25: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/25.jpg)
Do’s and Don’ts
Do: Include a profile photo
![Page 26: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/26.jpg)
Creating A Social Media Plan
![Page 27: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/27.jpg)
What comes first?
Creating A Social Media Plan
![Page 28: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/28.jpg)
Don’t overlook the most important element…
Creating A Social Media Plan
![Page 29: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/29.jpg)
Have the right social media goals• Sales are an outcome, not a goal• Establish realistic social media goals
Creating A Social Media Plan
![Page 30: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/30.jpg)
Establish your business on the proper outlets• Play to your strengths• Match channels to target audience
Creating A Social Media Plan
![Page 31: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/31.jpg)
Creating A Social Media Plan
The next few slides includesome examples of strongsocial media goals, usingexamples from our clients
![Page 32: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/32.jpg)
Creating A Social Media Plan
Goal: Drive Website Traffic
![Page 33: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/33.jpg)
Creating A Social Media Plan
Goal: Drive Website Traffic
![Page 34: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/34.jpg)
Creating A Social Media Plan
Goal: Drive Foot Traffic
![Page 35: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/35.jpg)
Creating A Social Media Plan
Goal: Drive Foot Traffic
![Page 36: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/36.jpg)
Creating A Social Media Plan
Goal: Establish credibility
![Page 37: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/37.jpg)
Creating A Social Media Plan
Goal: Establish credibility
![Page 38: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/38.jpg)
Creating A Social Media Plan
Goal: Increase Engagement
![Page 39: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/39.jpg)
Creating A Social Media Plan
Goal: Build Audience
![Page 40: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/40.jpg)
Creating A Social Media Plan
Goal: Build Audience
![Page 41: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/41.jpg)
Creating A Social Media Plan
You could build your social media plan by following these three tactics…
![Page 42: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/42.jpg)
Creating A Social Media PlanBuild Your Stadium
![Page 43: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/43.jpg)
Creating A Social Media PlanAttract The Fans
![Page 44: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/44.jpg)
Creating A Social Media PlanMake Them Cheer
![Page 45: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/45.jpg)
Bucks County Bar Association…
![Page 46: Social media rules of engagement](https://reader034.vdocuments.us/reader034/viewer/2022042715/559f24d81a28ab4e578b4690/html5/thumbnails/46.jpg)
Rachel StrellaOwner, Strella Social Media
Website:www.strellasocialmedia.comEmail: [email protected]:@RachelStrella