Download - Social Media & Physiotherapy
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What does Social Media have to do with
Practicing
Physiotherapy?
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EVERY THING !!!
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About Me…..My Office
Sydney Uni 92-95
Lifecare Holland Park
Pilates Instructor
Fishing
Ocean Kayaking
Tennis
Running
Social Media Advocate
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Who is The Social Physio?
• https://www.youtube.com/watch?v=Dm9njZLTS4E
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What?SOCIAL MEDIA
Why Bother?
Benefits
How? Various Platforms
Who?Outsource or In House
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It’s a cultural revolutionhttp://youtu.be/sd9NZq6H7IM
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Why Bother ?
IncreasingReferrals
Customer Feedback
ProfessionalDevelopment
Customer Service
Reputation Management
Brand Awareness
EDUCATION
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Increasing Referrals
Can they Find you?
Are YouTrustworthy
&Knowledgeable?
Can you FIX their problems?
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Ask a Question, Let’s Chat
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How? Which One? POLL
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Goal Determines Platform
IncreasingReferrals
Customer Feedback
ProfessionalDevelopment
Customer Service
Reputation Management
Brand Awareness
EDUCATION
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Write it once…. Spread it around
Social Media Management Software
• HootSuite
• Sprout Social
Well worth their $10 month cost
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Facebook Favourites
• Insert a Link to your website in the About Me Section (Top Line) to ensure it gets viewed
• Hide your “Likes” until at least a decent number ? 100. Credibility.
• Images with every Post • Respond to every interaction, initially• “Like” strategic business/organisations• Comment and post images to these key
associates/influencers• Use #hashtags on keywords
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Twitter Tips
• Twilert. Keyword alerts via email allows for reputation management, competitor research, opportunity to engage
• Ditch the EGG, consistent branding
• Twellow. Database arranged by LOCATION AND INTERESTS.
• Respond, Engage, Share, Laugh = Build relationships, DON’T SELL (too often)
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Linked in Liasons
• Employment opportunities
• Access to industry Experts
• Notification of professional development
• New research
• Think about the type of patients you want to treat, and then create a profile to match
• Build your “expert” status by posting relevent, new, compelling information
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Google + Goodies
• Get involved, SEO benefits and sleeping Giant, next big platform??
• Start with Gmail Account, personal and business profile set up
• Link to other social media platforms
• Use # on keywords in bio
• Public posts with #keywords = SEO
• Hangouts for 10 people
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Pinterest for Physios
• Great source of images for status updates
• Group exercises within boards for patient types ie. Pelvic floor, cardio
• Sell products directly from Pinterest
• Appeals to Visual learners
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YouTube Yodels
• Best platform for building your ‘expert’ status. Demonstrate your brilliance, drive the patient type you most enjoy treating
• Client testimonials
• Research and Self-Education (exercises, manual therapy, equipment)
• Connect with other social platforms
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Ask a Question…..
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What?SOCIAL MEDIA
Why Bother?
Benefits
How? Various Platforms
Who?Outsource or In House
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A Few Options
• Do Nothing• Do Something – unfocussed, unsure, time
wasting, non-measured• Do Something well – Requires knowledge
(self reading or expert training)• Let Someone else do it Well – Saves you
time, cost effective marketing, monthly reporting, strategic and focussed
• Combination
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Don’t be Blind to the Risks
• Select an educated, informed and ‘tactful’ representative to manage your accounts, preferably someone with industry knowledge
• Reputation Slurs can be an opportunity if dealt with well
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Have you had any Negative Social Media Experiences? Please Share
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Recap 101
• Have a Goal and let it determine the Social Platform you invest your energy in
• Write it once, use software to share it around automatically
• Don’t SELL. Build relationships via education, inspiration, humour
• Be aware of Risks and choose your words
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What’s Social Got to do with Pt?
• Career Development
• Professional Development
• Business Tool
• Education Tool
• Communication Tool
• Motivational Tool
• Research Resource
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What will you take away from this
Webinar and USE?
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Thank you for attending(and interacting!)
VISIT www.TheSocialPhysio.com for further information ….• Social Media Audits• Social Media Management• Staff Training• Strategic Planning• Monthly Reporting
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Follow Me….Please?
• Twitter @socialphysio• www.facebook.com/TheSocialPhysio• Also on….
• Youtube
• Linked In – Marion McRae
• Google Plus
• And Surplus other platforms. I like to Play!