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The Palm of the Project: Putting the Pieces Together
Social Media Success: A Handful of Helpful Insights PanelAugust 1, 2014
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Panelists
• Nancy Kelsey• Online Communications Coordinator at The Greater Cleveland Foodbank
• Jennifer Farquhar • Marketing and Communications Officer at The Cleveland Foundation
• Melanie Meyer• Director of Communications and Technology at BVU
• Stephanie Pflaum• Senior Digital Marketing Strategist at Fathom
Moderator: Melissa Mathews, Brand and Communications Manager for Fathom
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The Cleveland Foundation• Facebook: 5,086 likes (up 32% since Jan. 1)
• Twitter: 14,400 followers (up 27% since Jan. 1)
• YouTube: 13,553 Views
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Social Media Approach• High Engagement
• Variety of Content
• Consistent Posting Schedule
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Greater Cleveland Food Bank• Facebook: 3,488 Likes and 1,905 Visits• Twitter: 8,464 Followers• YouTube: 6,425 Views• Instagram: 425 Followers• Pinterest: 336 Followers• LinkedIn: 442 Follwers
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Social Media Approach• Event Promotion/Giveaways
• Blogger engagement• Premade post content• Use of hashtags/RTs/tags
• Harvest for Hunger Campaign• Consistent hashtag• Custom graphics • Prepared social media packets
• Twitter Power Hours• Adaptability• Engage bloggers, media and opinion leaders
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Fathom
• Facebook: 3,911 Likes• Twitter: 5,47 Followers • LinkedIn: 1,716 Followers • Google+: 25,174 Views• YouTube: 413,298 Views
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Social Media Approach
• High Engagement• Consistent Following• Channel-specific posts• Strong emphasis on metrics• Variety of content
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BVUBVU
• Facebook: 978 Likes• Twitter: 3,992 Followers• LinkedIn: 357 Followers
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Social Media Approach
• Company-wide involvement• Staff competition to submit content• Promotes engagement
• Variety of content• Consistent posting schedule
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Thank you! • Any additional questions?