seo+content. advanced. 2014 cleveland nonprofit marketing summit
DESCRIPTION
William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.TRANSCRIPT
Search Engine Optimization + Content
In-Depth/AdvancedAugust 1st 2014
SEO + ContentOverview
What Affects Ranking?
Basics
Keyword Themes/Structure
Link Building
Content
Web Design
Keeping Up With SEO
SEO + ContentWhat Affects Ranking
On Page
- Content - HTML - Architecture
Off-Page
- Links - Trust - Social - Personal
SEO + ContentBasics
Title Tag
Meta Description
Keywords
Img Tag
Keyword Research
Content
Page Performance
SEO + ContentKeyword Themes/Structure
Content Hubs
Behavioral Keyword Research
Qualifiers? - Time/Date - Price/Quality - Intent - Location
Topic Related Keywords - LSI - Proximity
Use <h> tags
Internal Links
SEO + ContentLink Building
“Every Link Must Be Earned” – moz
90/10 Rule - Content is King
Why Do People Link To Your Site?
Real Links Are A Result Of Positive Recognition
Participate In The Internet
SEO + ContentContent
How Can You Create Value?
Utility
Emotional Response
Point of View (negative or positive)
Perceived Value
SEO + ContentContent
Types of Content?
Blog/Webinar
Videos
Infographics
FAQ
How To Guides
SEO + ContentWeb Design
Your Design Matters!
Lower Bounce Rate
Increase Page Views
Time On Site
Links
Trust
SEO + ContentKeeping Up With SEO
Questions?
In-Depth/AdvancedAugust 1st 2014