Download - Social Media in Australia
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Social Media Overview
By David Cowlingsocialmedianews.com.au
Twitterhash Tag: #gcsm
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Topics for Discussion
• What is Social Media?• Social Media Statistics in Australia• Facebook• Twitter• LinkedIn• Geolocation Applications, eg Foursquare• What should clubs be doing• Common Social Media Mistakes• Clubs doing a good job• Conclusion
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What is Social Media?
• Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue
• Blogs, Forums, Social Media Sites, Mobile Applications
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Social Media Content
• What sort of Content do we post to Social Media Sites?
Generally Text, Pictures, Video about
- What are we doing?- Where are we?- What are we thinking at the moment?- What are we working on?
• Compelling content, Text – easy, Picture – medium, Video - hard
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Main Social Media/ Networking Website
• Facebook – 800 million
• Twitter – 100 million
• LinkedIn – 120 million
• MySpace – 60 Million
• Google Plus – 50 Million
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Social Media Statistics Australia (Sept 2011)
1. Facebook – 10,628,600 users in Australia (up 100,380 from Aug)
2. Youtube – 9.9 million UAVs / mo (down 100,000)3. Blogspot – 4.6 UAVs / mo (down 100,000)4. WordPress.com – 2 million UAVs / mo (steady)5. LinkedIn – 1.8 million UAVs / mo (down 200,000)6. Twitter – 1.6 million UAVs / mo (down 200,000)7. Flickr – 1.3 million UAVs / mo (steady)8. Tumblr – 1 million UAVs / mo (steady)
Source: SocialMediaNews.com.au
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Social Media Stats (Continued)
9. MySpace – 930,000 UAVs / mo (up 10,000)10. Google Plus – 622,050 Users11. StumbleUpon – 150,000 UAVs / mo (steady)12. Digg – 100,000 UAVs / mo (steady)13. Reddit – 100,000 UAVs / mo (steady)14*. Foursquare 62,000 UAVs / mo (up 5,000)15. Delicious – 47,000 UAVs / mo (up 4,000)16*. Gowalla – no data, May 2011 was 9,500 UAVs / mo
Source: SocialMediaNews.com.au
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Facebook in Australia• Australian Population = 22,725,092
• Australian’s on Facebook = 10,628,600
•% of Australian population on Facebook = 46.7%
• Global Facebook Population = 1.43%
* Under 13’s not allowed to signup to Facebook
Source: ABS Population Clock and checkfacebook.com
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Facebook Australia Demographics
• 10,628,600 Users
• Female – 5,675,672 (53.4%)
• Male – 4,952,927 (46.6%)
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Facebook Australia Demographics (Continued)
• = 13yrs of age = 114,000 (1.1%)• 14 – 17yrs of age = 1,261,500 (11.9%)• 18 – 24yrs of age = 2,626,140 (24.7%)• 25 – 34yrs of age = 2,766,200 (26.1%)• 35 – 44yrs of age = 1,775,540 (16.7%)• 45 – 54yrs of age = 1,136,960 (10.7%• 55 – 64yrs of age = 592,680 (5.6%)• 65yrs of age + = 337,980 (3.2%)
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Why Should Clubs use Facebook?
• You can connect with your Clubs members and people interested in your Club, ie Facebook fans.
• You can create deals, or send promotional messages through your Facebook page
• People can ‘check-in’ to your venue – which broadcasts to that users friends.Say 10 people check-in to your Club everyday. And each person has 200 friends. That is possible exposure to 2000 Facebook users about your club.
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Facebook Analytics
• Facebook has detailed Analytics for Page owners
• How many people Like your Page? New Likes this week?
• Reach your updates are getting?• Demographic stats, gender/ age• Location, eg Sydney, Brisbane, Gold Coast• Content Views (video, audio)
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Facebook Page Owner Info
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Facebook Page Owner Info (Cont)
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Facebook Insights (Overview)
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Facebook Insights (Overview)
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Facebook Insights (Users)
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Facebook Insights (Users)
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Facebook Insights (Users)
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Facebook Insights (Interactions)
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Facebook in Australia
• The Average Facebook user in Australia is spending around 8 hours per month on the site.
• With over 10.6 million members this represents a great opportunity to ‘connect’ with your target market/ audience.
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• Around 1.6 – 2 million Australian’s are using Twitter every month.
• More a Tech Savvy/ Business orientated crowd (Baby Boomers). Still plenty of young people are on Twitter.
• Worth ‘covering your bases’• Easy Facebook to Twitter Integration• You can setup email alerts to minimise time spent on
the site. When someone talks to you – get an email.• Similar to SMS – 140 character max – can still show
pictures/videos
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Twitter Profile
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@replies
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• Professional Business Network – around 1.8 million Australian’s are registered to the site.
• From my research around 1 million active accounts.
• Create a professional identity for your Business – good social network for sales and management team to use.
• Provides additional exposure to your business from an affluent and educated user base.
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Geolocation Applications
• What is a Geolocation Application?
- Foursquare - Gowalla
Foursquare is most popular so concentrate your efforts there.
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Foursquare
• Allows the user to share their location when they ‘check-in’ to a physical location.
• Why would they do this? To write reviews, eg Restaurants, Bars, Cinema, Service Industry.
• Businesses can offer a ‘deal’. Eg check-in on Foursquare and get a free softdrink with your meal purchase.
• Foursquare is a mobile application on iPhone, BlackBerry, Windows Phone and Android
• Integrated with Facebook and Twitter so each ‘check-in’ can get huge reach/exposure.
• Celebrity Check-ins
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What Should Clubs be doing with Social Media
• Facebook• Foursquare• Twitter (optional)• LinkedIn (optional)• Using Facebook will build customer loyalty and
engagement, and increased sales through deals.• Foursquare can increase your exposure and sales• Twitter will reach a market not necessarily on Facebook
(some Baby boomers)• LinkedIn for your professional identity
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What Should Clubs be doing with Social Media (Cont)
• Have 1 or 2 people in your organisation allocate a small amount of time to Social Media Promotion, as required
• 15 minutes per day, 30 minutes per week – depends on the scale of your business.
• Good for a sales/ marketing/ or admin person to do.
• Keep your club promotion/initiatives front of mind
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What Should Clubs be doing with Social Media (Cont)
• Update your Club website – have prominent links to your Facebook, Twitter and Foursquare pages.
• You may find more people contact you through social networks than your own site (eg email, phone, post).
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Common Social Media Mistakes
• Setting up a profile then not using it• Not training employees on how you want the
company portrayed• Wrong employees, junior staff
Voda UK Example http://twitpic.com/11i8sk • Overly Self promotional updates• Not measuring ROI on time put into social
media marketing
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Clubs doing a good job on Social Media
• http://www.parramattarsl.com.au/• http://www.castlehillrsl.com.au/• http://www.merrylandsrsl.com.au/
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Parramatta RSL
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Parramatta RSL Facebook
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Parramatta RSL Wall
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Parramatta RSL Foursquare
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What should you do on Facebook
Minimum:• A custom welcome page. Looks pretty and
‘inviting for users’• Run polls (what do you like, customer service,
new features at the club).• Status updates – club news, deals, promotional
offers• Upload Pictures and Videos – your audience will
comment
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Adding Social Media to your website
• Add Social Media icons to the front page, and sidebar of all other pages (top right is standard)
• Contact Page• Subscription page• Incorporate social media links into email
newsletters
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What can you do after Social Media?
• Blogging• Around 300 million blogs globally – a new
‘social’ way to interact with your customers.
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Overwhelmed?
Happy to help get you setup on:- Facebook- Twitter- Foursquare
Then handover to your staff