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Social Media for Nonprofits: Need or
Novelty?
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…patiently moving people from talking to clicking to giving and advocating…
“”
social media
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ListeningScanning and sifting through online
conversations on multiple channels to identify what people are talking about, their interests, concerns and how they
view the organization.
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Why?•Stay aware of what is happening in your niche•Keep an eye out for opportunities•Learn more about what is happening with your partners
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EngagementTo share information, enter or initiate conversations, thank people for their
efforts, educate and raise awareness, ask people to perform an action, and converse
with the critics.
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Key: Organizational leaders must realize their personal participation is needed
for strong relationship building. No spectators allowed.
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RelationshipsLetting go of control and unleashing the
power and creativity of people to do amazing things on your behalf through
their own resources, knowledge or personal connections.
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• Culture of transparency• Risk is okay!• Message must be compelling enough to
ignite behavior• Must be level of insight• Need social media policy
For Your Consideration
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Aligns social media with the communication strategy and objectives of the organization and marketing plan.
Social Media Marketing Plan
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• Realistic ROI• Resource Allocation
People Financial Technology
Social Media Marketing Plan
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Aligns social media with the communication strategy and objectives of the organization and marketing plan.
Social Media Marketing Plan
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