friendship, courtship, partnership: why canadian nonprofits need to think about working together...
DESCRIPTION
While collaboration may be a buzzword that's bandied about by organizations and funders, what does it actually look like? Patricia Evans and Barbara Grantham provide insights on the various ways that organizations can collaborate to achieve their organizational objectives and explore the spectrum of options available to organizations that are interested in working together differently. To view the full one-hour webinar, including audio, visit: https://charityvillage.com/elearning/webinars/past-webinars/friendship-courtship-partnership.aspx.TRANSCRIPT
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Welcome!
¢ About today’s session
¢ Presentation slides will be distributed by email after the webinar
¢ Companion articles and Members-Only report available on CharityVillage.com
¢ Session is being recorded
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Welcome!
Patricia Evans Barbara Grantham
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Roadmap for today’s webinar
¢ Why Canadian nonprofits need to think differently about working together, AND working together differently
¢ What the literature says you should expect if you partner to share services
¢ Finding the best fit: What to share,how to share, why to share
¢ Conditions for success
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Why do Canadian nonprofits need to think about working together differently?
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External pressures and realities ¢ An unpredictable economic climate
¢ More competition for discretionary dollars, and more competitive behaviour amongst potential recipients
¢ Changes in the way in which publicly delivered services are governed, planned, funded and delivered
¢ Shifting demographics
¢ Increasing expectations: accountability, transparency
¢ Donors want to be more involved/engaged in their giving
¢ Funders looking for specific impacts and outcomes as a result of their support
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The sector is changing too
¢ Increasing reliance on technology
¢ Pressure to be competitive as an employer
¢ More challenges in attracting and retaining strong volunteer leaders
¢ The need for new sources of revenue
¢ Working with donors and funders in new ways
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Lessons from the literature
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What we found
¢ The literature reflected a range of activities motivated by tough times
¢ BUT we found little evidence that desired outcomes were achieved
¢ AND unexpected lessons were learned:
Don’t expect collaboration to save your organization money, and
Do consider the possibility that working together may be essential
to your long-term viability
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Opportunities for collaboration: What to share? How to share?
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What to share: Lots of possibilities
¢ Accounting services
¢ Advertising
¢ Design and creative
¢ Direct mail
¢ Event planning
¢ Financial audit
¢ Gift processing and database management
¢ IT (desktop, IT help desk)
¢ IT (systems infrastructure)
¢ Human resources
¢ Investment management
¢ Legal
¢ Marketing and communications
¢ Printing
¢ Web hosting/maintenance
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Levels of complexity and sensitivity
¢ Even within the “same” service, many different types of services and tasks with very different foci
“Human resources, finance, and information technology functions all exist at three levels: the transactional, the managerial, and the strategic. The latter elements are built upon the former.”
Bill Coy and Vance Yoshida Administrative Collaborations, Consolidations, and MSOs,
LaPiana Associates 2006
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Friendship, Courtship, Marriage
¢ A range of possible approaches, with very different levels of risk and opportunity
• Friendship • Administrative Collaboration
• Administrative Consolidation/Alliance
• Courtship • External Service Provider(s)
• Management Service Organization
• Marriage • Merger
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Friendship (1)
Administrative Collaboration: least formal, low risk, lowest financial impact Best pursued when:
• Scalability is not possible
• Autonomy needs are high
• Systems are too unique for consolidation
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Friendship (2)
Administrative Consolidation/Alliance: more formal, typically contractual provision of services by one partner to other(s) to achieve savings. Best pursued when:
• Organizations operate similar programs in the same or adjacent communities
• Good relations exist among the parties
• Expansion is not necessary
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Courtship (1)
External Service Providers: group purchasing to achieve economies of scale, volume discounts or other benefits that arise from contracting with a common provider Best pursued when:
• Common providers already exist
• Needs are similar
• Needs are predictable
• Services required are straightforward and clearly understood
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Courtship (2) Management Service Organization: cooperative investment in and/or commitment to purchasing through a specialized provider organization created to serve the partners in order to decrease costs and/or enhance service delivery Best pursued when:
• Serving the owners will be the entity’s sole business
• Existing systems need minimal migration
• Systems are easily scalable
• Funders will support start-up
• Boards are supportive and “buy in”
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Marriage
Merger: most formal, highest complexity, potential impacts on mission and branding, and greatest opportunity for positive financial impact Best pursued when:
• Missions are aligned
• For charities, there is a need to mirror administrative and governance structures of the institutions for which they fundraise
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Friendship, Courtship or Marriage? Assessing the Intensity of Relationship Required for Success
Communication Cooperation Coordination Collaboration Convergence Consolidation
LESS ç Intensity of Relationship è MORE
Thomas Corbett and Jennifer L. Noyes Human Services System Integration: A Conceptual Framework
Paper presented at the Annual Meeting of the Association for Public Policy Analysis and Management, Washington DC
November 2007
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Which options are right for you? • Friendship
• Administrative Collaboration, Administrative Consolidation/Alliance
• Courtship • External Service Provider(s), Management Service Organization
• Marriage • Merger
But wait, what about Cohabitation? • Two additional types of collaboration that are not well-
described in the literature
• Program collaboration
• Strategic opportunities for synergy
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Program collaboration
¢ Sharing core program activities (including fund development), as distinct from administration and back office services
¢ Due to their unique identities, value propositions and community relationships, nonprofit organizations are often cautious about entering into such arrangements
¢ Increasingly seen as organizational imperatives, not only from the perspective of cost effectiveness, but also for organizational survival.
¢ Static organizations are increasingly seen as less viable in an environment that is in flux
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Strategic opportunities for synergy
¢ These opportunities exist in “leveraging expertise, promoting philanthropy, amplifying community leadership, and integrating program strategy” (Graves & Marston, 2011)
¢ Promoting impact, amplifying community leadership:
• For example, a sectoral leaders’ group could be used as a forum for participating organizations to identify service areas in which they share services or programs and in which a coordinated approach makes sense
• A forum to address public concerns about service fragmentation, duplication of service delivery and lack of sectoral capacity
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Finding the best fit
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Rebecca Graves and Hollie Marston Seeking Shared Success: Business Model Innovation
through Mergers, Affiliations and Alliances Council on Foundations Community Foundations Leadership
Team, February 2011
Impetus ¢ Why are we considering a change to our operating model? ¢ Is a structural change the best path for us? Have we considered
other options? ¢ What is the central issue we would like a new structure to solve? ¢ Why is now the right time for us to consider a change?
Vision ¢ What are key considerations – such as the identity, strategy, or
leadership of the foundation – that might direct us toward a specific kind of structure?
¢ How must a structural change help to reflect our mission, core values, goals and strategies?
¢ What would a successful structure look like? ¢ What is our ideal time frame for negotiating a new structure?
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Conditions for success
Be clear on “what you have” and “what you want”
Service Area What We Have What We Want Human Resources
Integrated HR, payroll software In-house training program
A stronger employee/volunteer recruitment and screening system
Finance Accounting package Experience in controlling and managing diverse sources of revenue
Better management of contracts Fundraising/accounting integration Software updates Strategic financial planning
Information Technology
Great website Experienced IT director
Intranet for Board and staff Better systems coordination and maintenance Integrated client tracking software
Office Management/Other
Fund development staff Adequate facilities
Improved facility with parking Marketing/staff support Automated purchasing process
Bill Coy and Vance Yoshida Administrative Collaborations, Consolidations, and MSOs
LaPiana Associates 2006
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Weighing the costs and benefits
COST LEVEL OF SERVICE
LOWER SAME HIGHER
HIGHER ý ý þ SAME ý ý þ
LOWER ý þ þ Bill Coy and Vance Yoshida
Administrative Collaborations, Consolidations, and MSOs LaPiana Associates 2006
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Which options are right for you? At least four dimensions to consider when developing a list of options for consideration by any potential collaborators:
Service (what)
Functional Focus (level)
Degree of Integration (intensity)
Structural Option (how)
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Rebecca Graves and Hollie Marston Seeking Shared Success: Business Model Innovation
through Mergers, Affiliations and Alliances. Council on Foundations Community Foundations
Leadership Team, February 2011
Getting specific ¢ What are our non-negotiables? ¢ What types of assurances would we need
to consider a new structure? ¢ What level of financial resources and staff time are we
willing to invest in due diligence and integration processes? Do we have these resources available to us now, and if not, how do we go about ensuring we do?
Risks and benefits ¢ What are the key opportunities and risks at the
operational, organizational, and stakeholder levels?
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Will you evolve or die?
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Key factors for success ¢ Trust and honesty, including attention to relationships and
interpersonal factors
¢ Shared clarity regarding anticipated outcomes: common understanding and agreement on the problem to be solved and on the desired direction to address the problem, shared among stakeholders
¢ Legitimacy of the collaboration in the community: Stakeholders’ recognition of the longer term benefits to be achieved
¢ Partners’ capacity to engage in collaboration, including capability, time and resources
¢ Impact of past experience (both positive or negative)
¢ Readiness for detecting and addressing environmental and organizational changes that may impact the success of the collaborative effort
(Graves & Marston 2011)
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Key factors for success
¢ Creation of a governance (or decision- making) structure with clear roles, responsibilities and accountabilities;
¢ Communication, communication, communication: Commitment to a clearly articulated change process whereby those impacted are informed and mobilized to commit to the joint process;
¢ Awareness of the many differences amongst the parties to the collaboration and how they may affect its unfolding and shape (“one size does not fit all”);
¢ Having a pre-defined mechanism for dispute resolution and an agreement on the need to find collaborative solutions to collaboration problems; and
¢ Agreement on a measurement framework and monitoring process to assess progress and challenges and course-correct
(Graves & Marston, 2011)
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In summary
¢ Benefits you can expect from working differently together may include: • The ability to gain access to (or train) expertise
and talent that none could afford alone
• Improvement to the quality of service to donors and other key customers
• Possible cost savings and/or increased revenue potential that either, singly or in combination, result in greater net revenue for the organization and its programs.
(Graves & Marston, 2011)
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In summary
¢ Challenges you can expect to encounter will likely include: • The lack of resources or capacity to invest in change • A lack of understanding of new structural options • The need to maintain local focus and identity • Potential conflicts of personality or organizational
culture • A mismatch in missions • The inability to get past non-negotiable considerations
(Graves & Marston, 2011)
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Do not expect collaboration to save you money
The guiding principle for collaboration should be ‘more for the same’, not ‘the same for less.’ Collaboration can make existing organizations more efficient and effective, and can deliver better programs and services that benefit clients, through shared resources. ... Collaboration should be seen as a means to improve effectiveness and efficiency starting, at a minimum, with existing resources. To be blunt, collaboration cannot be seen as a code word for “cost-cutting”.
Rebecca Graves and Hollie Marston Seeking Shared Success: Business Model Innovation
through Mergers, Affiliations and Alliances. Council on Foundations Community Foundations
Leadership Team, February 2011
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And yet: We cling to old habits at our peril
¢ Taking a hard look at organizational structure is challenging, perhaps more difficult for us than for the private sector
¢ We have deeply held beliefs about the difference we want to make in the world and tend to conflate our means with those ends
¢ As the sector evolves in new ways due to external pressures, so too must we evolve internally, in how we are structured, governed, financed, managed and administered
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Will you evolve, or die?
The future belongs to those who believe in the power of their mission and have the courage, ability and commitment to look at every best
option to achieve it
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Friendship, Courtship, Partnership Why Canadian nonprofits need to think about working together differently