Social Media for Assisted Living:Best Friend or Worst Enemy?
Laura ClickBlue Kite Marketing
@lauraclick
Let’s talk about social media
@lauraclick
But, why should you care?
53% of adults 65 & older use internet or email
Yes, social media can help your assisted living facility.
Here’s how.
Give your company a face.
Image credit
Give an inside look at your facility.
Manage your reputation.
Build relationships with residents & family.
Find business opportunities.
Engage with prospects.
Test ideas & get feedback.
Image credit
Connect with influencers.
Communicate during a crisis.
Image credit: Kelsey Wynns
Let’s talk about some practical ideas you can start using
today.
Host a Twitter chat
Encourage testimonials & reviews
Showcase photos & videos of residents
Monitor conversations & answer questions
Write a blog to educate prospects
BUT… it’s not all unicorns & rainbows
Social media has a dark side.
Common Social Media Pitfalls & Concerns
Negative Reviews
• Be responsive• Listen to concerns• Don’t delete bad reviews or comments• Use it as a opportunity to educate• Make things right
@lauraclick
Blunders & Missteps
• Be responsive• Fess up • Have a crisis plan in place• Set a policy• Train employees
@lauraclick
Lack of Strategy
• Determine goals up front• What does success look like?• Get everyone on board across the company• Tie metrics to goals
@lauraclick
Lack of Time & Resources
• Pick one network to start• Find the right resources• Make it a team effort• Get the right training & tools
@lauraclick
How do you avoid social media missteps?
Develop a policy.
Keep it consistent with your overall employee policy.
Bring together the right team members.
• Human Resources• IT• Marketing• Legal• Customer service• Executive leadership
Include industry guidelines and laws.
Determine what’s fair game to share.
Designate who shares on behalf of the company.
Train employees.
So, how do you be successful?
Here are some best practices
How to Use Social Media the Right Way
• Educate people.• Develop relationships.• Be helpful.• Don’t be overly promotional.• Share your content.• Share other people’s content.• Follow the Golden Rule.• Have fun!
@lauraclick
You can do it!
Any questions?
@lauraclick
Laura ClickFounder & CEO - Blue Kite Marketing
www.flybluekite.com
Connect with me!Email: [email protected]: http://twitter.com/lauraclick Facebook: http://facebook.com/flybluekiteLinkedIn: http://linkedin.com/in/lauraclick
