Content is King! Social Media Content Worksheet

Writing for social media isn’t as easy as it seems. Knowing what you want to say and how to say it best takes time and

practice. Hone your skills with this worksheet.

Publishing your message •  Post when relevant conversations are taking place •  Choose the appropriate social platforms •  Don’t be afraid to schedule ahead •  Consider sponsoring your content with paid media

Define your objectives •  What do you want this campaign to achieve? •  What value are you providing – Emotional,

Educational, Entertainment, or Economic? •  What action do you want to drive?

Know your goal •  What’s my top priority for this campaign? •  How can I support these goals through social media? •  Who do I want to reach on social? •  What is unique and engaging about this campaign?

The keyboard is mightier than the sword •  Be relevant and timely •  Include a CTA when appropriate •  Use a consistent tone and voice •  Cut out all unnecessary words

or characters

A picture is worth a thousand clicks •  Tie images directly to objectives •  Make sure the image reflects

your brand •  Limit text on images •  Always keep mobile screens top

of mind

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