Download - Social media and health
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Jodi Sperber, MSW, MPH October 21, 2010
Social Media and Health
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Before you take notes…
www.slideshare.net/jsperber
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What is it NOT?
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Same thing, only different
Communication is always evolving Social media is the latest, and perhaps most significant, shift in communication
Does not replace other media
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What is different?
Many Many
One Many
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Why is this important? Dramatic shift in how information is shared Barriers to participation greatly reduced Anyone has the chance to be heard With free tools and expanding platforms, creativity beats $$
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Basic Principles
Participation Openness Conversation Community Connectedness
Adapted from http://is.gd/cWWZ9
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Access to information online
Spring 2000 Spring 2009
Access to Internet <50% 75%
Broadband 5% 57%
Seek health info online 25% 61%
Social Life of Health Information, Pew Internet and American Life, June 11, 2009. By Susannah Fox and Sydney Jones.
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Social Life of Health Information, Pew Internet and American Life, June 11, 2009. By Susannah Fox and Sydney Jones.
Health is social 57% turn to Internet when they need info and assistance in dealing with health or medical issues.
60% say information found online affected a decision about how to treat an illness or condition.
56% say it changed their overall approach to maintaining their health or the health of someone they help take care of.
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Social Life of Health Information, Pew Internet and American Life, June 11, 2009. By Susannah Fox and Sydney Jones.
Decisions & actions impacted 53% -‐ led them to ask a doctor new questions, or to get a second opinion from another doctor.
49% -‐ changed the way they think about diet, exercise, or stress management.
38% -‐ affected decision about whether to see a doctor.
38% -‐ changed the way they cope with a chronic condition or manage pain.
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• Use of mobile devices is rising
• Blacks and Latinos less likely to have broadband access at home, more likely to use mobile phones
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Are you thinking socially?
Photo credit: See-‐ming Lee, via Creative Commons License
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Hospitals have started to adopt 2,259 social networking sites as of 10/19 871 Hospitals total All 50 states represented 421 YouTube Channels 679 Facebook pages 648 Twitter Accounts 417 LinkedIn Accounts 94 Blogs
Full list: http://ebennett.org/hsnl/
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Mission: Lead the social media revolution in health care, contributing to health and
well being for people everywhere.
Consulting Speaking
Coaching Training
Network Building
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One story: Twitter leads to diagnosis and Tx 1. Mother reads story USA Today re: wrist pain 2. Tells daughter about news story 3. Daughter participates in #wristpain tweet
chat hosted by Mayo 4. Talks with same doctor from news story and
reviews Mayo site for information 5. Makes appointment with doc 6. Diagnosis made, surgery within 24 hours 7. Blog post about experience, which further spreads
information…
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Technology is just a platform; it’s what people do with the technology
that makes a difference.
Are you thinking socially?
Photo credit: The Washington Post Peeps Show IV
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How is it used?
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To learn
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To connect along commonalities Patients Providers Staff Constituencies
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To share experiences
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To share experiences
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To make “health thinking” fun and normative
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To host conversations
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Full list here: http://bit.ly/dsnQoj
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Are you thinking socially? (and mobile?)
Photo credit: maistora, via Creative Commons license
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“Facebook for doctors”
• Find office phone or fax for virtually any US physician
• Search for 24hr pharmacies, hospitals, and labs
• Locate former classmates and residents
• Exchange private phone lists, back lines, and pagers
• Send HIPAA-‐compliant text messages to colleagues
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“[I]ntegrating social media into health communication campaigns
and activities allows health communicators to leverage social
dynamics and networks to encourage participation,
conversation, and community – all of which can help spread key messages and influence health
decision making”
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What’s next?
Photo credit: FreeFoto.com, via Creative Commons license
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Other resources We are Media Presentation for AIDS.gov team
CDC Social Media Kit (pdf) Social Media University, Global (SMUG) 35 Social Media Theses
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Type Concept Examples
Blogs
Online journal where posts are arranged in reverse chronological order. Often combines text, pictures, links, video.
Talking Points Memo, Disease Management Care Blog, many newspapers
Content Communities
Place to organize and share content.
YouTube, Flickr, del.icio.us, digg, SlideShare
Forums Online space for open discussion.
ACOR, PatientsLikeMe
Adapted from http://is.gd/cWWZ9
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Type Concept Examples
Microblogs A very, very short blog. Twitter, Yammer
Podcasts
Audio and video recordings, which can be downloaded one by one, or automatically via subscription.
Name your area of interest, and there’s likely a podcast…
Social Networking Service
Online space to build a personal profile and connect with others.
Facebook, MySpace, Twitter
Wikis A site that allows users to enter and edit content.
Wikipedia, answers.com
Adapted from http://is.gd/cWWZ9