Social is Mobile, today...

by Stefano Virgilli (عبدهللا احمد داود)

Stefano Virgilli

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@stefanovirgilli

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Stefano Virgilli

Stefano Virgilli

TrainingProduction

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A matter ofperceptions

How many of you havean active account on oneof these web services?

How many of you visitone of these web services

everyday?

How many of you havean active account on oneof these web services?

How many of you areactually paying for

the service?

How many of you haveare on one of these

mobile operating systems?

How many of you havetried more than one of

these operating systems?

Social and Mobilebusiness numbers

Winners

Losers

A lesson from the past

GeoCities, purchased by Yahoo! for $3.57 billion in January 1999. Yahoo! closed

GeoCities on October 26, 2009.

Boo.com, spent $188 million in just six months in an attempt to create a global online fashion

store. Went bankrupt in May 2000.

e.Digital Corporation (EDIG): in January 1999 the stock was at $0.06 level. In 1999 went from $2.91 on December 31, to $24.50 on January

24, 2000. In 2012 was worth $0.165.

Freeinternet.com filed for bankruptcy in October 2000. With 3.2 million users. The company lost $19 million in 1999 on revenues of less than $1

million.

The Learning Company, bought by Mattel in 1999 for $3.5 billion, sold for

$27.3 million in 2000.

Broadcast.com was acquired by Yahoo! for $5.9 billion in stock, making Mark Cuban a

multi-billionaire. The site is now defunct and redirects to Yahoo's home page.

Does your organizationneed social media?

Apple does not.

...the management cannot take negative comments.

Does your organization need social media?

NOif...

Does your organization need social media?

! Customer can now publicly announce disappointment. If they do, they mean it. Do something about it.

source: appMuse

Does your organization need social media?

YESif... ...the organization has

a genuine Social approach internally and externally.

Does your organization need social media?

! If the company staff cannot access Facebook from office, how can they be Social ambassadors?

Does your organization need social media?

! 54% of US companies attempted to ban their employees from visiting Facebook.

source: MailGuard

Does your organizationneed a mobile app?

Does your organization need a mobile app?

YESif... ...there is a business

plan to generate revenues to cover development cost.

Does your organization need a mobile app?

! Direct revenues as well as indirect revenue may determine the success of an app.

Is the Angry Birds app profitable per se?

How much an Angry Birds soft toy costs?

How much for the Christmas edition?

Does your organization need a mobile app?

YESif... ...it is a long term plan.

Mobile apps are not out-of-the-box products.

Does your organization need a mobile app?

! Only with time and testing all the bugs come to surface. And new features are always good.

What are the version numbers about?

Does your organization need a mobile app?

NOif... ...budget is limited.

The average cost of development of a small mobile application is $6,453

Does your organization need a mobile app?

! Cost range for “small apps” is $3,000 to $8,000 and that “more complex or recognized brand apps” can cost $50,000 to $150,000.

source: appMuse

Worldwide mobile apps development cost

source: MoroInteractive

...the purpose of the app is just to carbon copy the existing website.

Does your organization need a mobile app?

NOif...

Does your organization need a mobile app?

! With dozens of smartphones and tablets available on market, Responsive Web is a valid alternative to apps.

source: appMuse

source: TripWireMagazine

source: TripWireMagazine

Examples ofResponsive

Web

source: TripWireMagazine

Examples ofResponsive

Web

source: TripWireMagazine

Examples ofResponsive

Web

source: TripWireMagazine

Examples ofResponsive

Web

source: TripWireMagazine

Examples ofResponsive

Web

source: TripWireMagazine

Examples ofResponsive

Web

Q&A

Conclusion

“Focus on how to be social, not on how to do social.”

Jay Baer, Convince & Convert