Can you really handle it?

Social Business

Léon Benjamin

Social Business: Can You Really Handle It?

Discuss

> Social software in the enterprise is inevitable• Why and what does it mean?

> In the next three years CIOs will either start a social business initiative or have one thrust upon them (latter is the most likely)

• In either case they need to be ready to have very different conversations with the business and with themselves

> And it won’t be about technology

> These conversations are about;• The value proposition in business terms• Why culture matters• Why ‘social inside’ is 1% deployment and 99% adoption

> Evolution not revolution – “it’s a journey”

Social Business: Can You Really Handle It?

Social media use is exploding in Asia

“95% of web users in large cities maintain a social media profile of some kind” (Source: Mckinsey & Co)

Social Business: Can You Really Handle It?

Your stakeholders are organised in networks

“Business social networks tipped to grow 500% in China by 2013”

Social Business: Can You Really Handle It?

These networks will change you

Attribution: Image from Dachis Group Attribution: Image: Winning by Sharing

Social Business: Can You Really Handle It?

Rethinking knowledge management

HigherAccessibility

LowerAccessibility

Lower Business Value

HigherBusiness Value

KNOWLEDGE IN INTERACTION (lives in people and their practices)

Old New

Finite resource Infinite resource

Internal Internal & external

Command & Control Peer-to-peer, collaboration

Attribution: Luc Gallopin, Social architecture handbook

Social Business: Can You Really Handle It?

Business benefits

Social Business: Can You Really Handle It?

Culture matters (build it and they will not come)

Closed, Selective, Controlling

Culture spectrum

Open, Responsive, Supportive

Adoption (99%)

“influence without authority”Install software (1%)

70% of initiatives fail without adoption (Gartner)

Social Business: Can You Really Handle It?

Sei Mani, Virgin Media and Cisco

Pilot Users

750

1,300Network Growth (Viral)

Active WebExAccounts

40

500

Minimum required for critical mass adoptionWith 1,000 users

200

Active QuadUsers

0

550

Minimum required for critical mass adoptionWith 1,000 users

200

QuadCommunitiesJoiners

0

3,500

Expectation based on 1,000 users200

Adoption Effect

TotalWebExParticipants

0

30,0003,500 (unique)

Expectation10,0001,000 (unique)

Adoption Effect

Adoption EffectAdoption Effect

Fastest, deepest adoption rate ever in Europe (50%). Norm is 20%-30%

Over a period of 5 months, more people from 1,000 user pilot have used Quad social/community tools than 20,000 people have used equivalent tools on SharePoint over two years

Social Business: Can You Really Handle It?

Sei Mani, Virgin Media and Cisco

http://youtu.be/8_jD957CWq0

Social Business: Can You Really Handle It?

Summary: Room for discussion?

> Social business• Is for companies that are willing to bet more on the future than

they do on the past> Is your organisation ready? Can you really handle it?

> Benefits• The future of a company is less about the nature of its issues

and more about its capacity to create social structures able to solve them

> Can the community do everything better?

> CIOs have a big role to play• Need to enable openness in a secure, reliable fashion• IT staff are typically the biggest early adopters

> Senior IT leaders can be biggest ‘stay behinds’• Entire IT profession is about control; but it’s possible to

be ‘in control, without controlling’

Social Business: Can You Really Handle It?

Room for discussion?

> Objects in the mirror are closer than they appear......