social business: can you handle it?
DESCRIPTION
In 2012, 81% of top Asian companies have a branded social media presence compared to just 10% in 2010. McKinsey reports this year that China has the world's largest community of social networkers, with 95% of web users in large cities maintaining a social media profile of some kind. One of the primary drivers of enterprise social media platforms in the West is the need for companies to be better organised internally to communicate with their customers who spend most of their online time in social networks. “The biggest challenge CEOs face today is getting their enterprises closer to their customers”.The demand for enterprise social media platforms comes mostly from HR, Operations and Property functions and with the increasing use of social media in Asia many CIO’s will be unprepared to understand, debate and advise on its deployment with their peers on the board. This talk describes why social software is at its most transformative inside the organisation, how this specifically relates to IT, what CIOs should be doing to support the business, and how to influence its widespread adoption within the organisation.TRANSCRIPT
Can you really handle it?
Social Business
Léon Benjamin
Social Business: Can You Really Handle It?
Discuss
> Social software in the enterprise is inevitable• Why and what does it mean?
> In the next three years CIOs will either start a social business initiative or have one thrust upon them (latter is the most likely)
• In either case they need to be ready to have very different conversations with the business and with themselves
> And it won’t be about technology
> These conversations are about;• The value proposition in business terms• Why culture matters• Why ‘social inside’ is 1% deployment and 99% adoption
> Evolution not revolution – “it’s a journey”
Social Business: Can You Really Handle It?
Social media use is exploding in Asia
“95% of web users in large cities maintain a social media profile of some kind” (Source: Mckinsey & Co)
Social Business: Can You Really Handle It?
Your stakeholders are organised in networks
“Business social networks tipped to grow 500% in China by 2013”
Social Business: Can You Really Handle It?
These networks will change you
Attribution: Image from Dachis Group Attribution: Image: Winning by Sharing
Social Business: Can You Really Handle It?
Rethinking knowledge management
HigherAccessibility
LowerAccessibility
Lower Business Value
HigherBusiness Value
KNOWLEDGE IN INTERACTION (lives in people and their practices)
Old New
Finite resource Infinite resource
Internal Internal & external
Command & Control Peer-to-peer, collaboration
Attribution: Luc Gallopin, Social architecture handbook
Social Business: Can You Really Handle It?
Business benefits
Social Business: Can You Really Handle It?
Culture matters (build it and they will not come)
Closed, Selective, Controlling
Culture spectrum
Open, Responsive, Supportive
Adoption (99%)
“influence without authority”Install software (1%)
70% of initiatives fail without adoption (Gartner)
Social Business: Can You Really Handle It?
Sei Mani, Virgin Media and Cisco
Pilot Users
750
1,300Network Growth (Viral)
Active WebExAccounts
40
500
Minimum required for critical mass adoptionWith 1,000 users
200
Active QuadUsers
0
550
Minimum required for critical mass adoptionWith 1,000 users
200
QuadCommunitiesJoiners
0
3,500
Expectation based on 1,000 users200
Adoption Effect
TotalWebExParticipants
0
30,0003,500 (unique)
Expectation10,0001,000 (unique)
Adoption Effect
Adoption EffectAdoption Effect
Fastest, deepest adoption rate ever in Europe (50%). Norm is 20%-30%
Over a period of 5 months, more people from 1,000 user pilot have used Quad social/community tools than 20,000 people have used equivalent tools on SharePoint over two years
Social Business: Can You Really Handle It?
Sei Mani, Virgin Media and Cisco
http://youtu.be/8_jD957CWq0
Social Business: Can You Really Handle It?
Summary: Room for discussion?
> Social business• Is for companies that are willing to bet more on the future than
they do on the past> Is your organisation ready? Can you really handle it?
> Benefits• The future of a company is less about the nature of its issues
and more about its capacity to create social structures able to solve them
> Can the community do everything better?
> CIOs have a big role to play• Need to enable openness in a secure, reliable fashion• IT staff are typically the biggest early adopters
> Senior IT leaders can be biggest ‘stay behinds’• Entire IT profession is about control; but it’s possible to
be ‘in control, without controlling’
Social Business: Can You Really Handle It?
Room for discussion?
> Objects in the mirror are closer than they appear......