Download - Slideshare session9
LEAN ENTREPRENEURSHIP PROJECT
NOVEMBER 2014 | SESSION #10
Gergő Kalamár 159114527Mariana Taylor 152113306
João Gomes 152114123Csilla Bus 159114516
All services, here.Search. Review. Enjoy.
During this week we are starting to define the Confi main activities and processes, according to what we learned during session 8.
Which activities can be automized and which ones should be outsourced?
Processes will help us to have a clear and an organizing view of how Confi will work in a coordinated way. While designing these you also realize what kind of people are needed in to your organization.
Without complexity, With detail!
Organizational Framework Value Chain.
1Lessons.Learned#Session.9
What we have learnt?
Lean Project | November 2014
Key Activitie
s
Key Resourc
es
Key Partners
Key activities required by Confi business model
Choose critical processes for each activity
Design processes identifying start moment, tasks, decision times and end
2
Lean Project | November 2014
Lessons.LearnedProcesses.Identified
Perf
orm
an
ce
Assessem
en
t
Con
tact
Sale
s
End
Start
Checking the performance measure of service providers
Contact: Offer options to improve (automatically)
Contact: “Congratulations” (Automatically)
Subscription Reminder
Personal Assistance
Do they perform
well?
Answer?
GOOD
NO
BAD
YES
14 Main Processes involved:
1. Define Strategic Plan
2. Monitor Execution of the Strategic Plan
3. Execute Marketing Campaigns
4. Implement “Sales Machine”
5. Execute Operations
6. Support Clients
7. Evaluate Value Satisfaction
8. Manage Cash Flow
9. Hire Team
10. Evaluate Team
3Processes.Identified30.Processes
Lean Project | November 2014
11. Crest webpage
12. Registration on webpage
13. Search optimization
14. Customer Relation
Note: For processes 11, 12, 13 and 14 we identified more subprocesses. In total, we count 32 processes. (To see in more detail, visit our blog)
Lessons.LearnedValue.Chain
4
Lean Project | November 2014
Marketing
Finance and Accounting
Research and Development
CRM Operations
Marketing
Sales
Human Resources
Informatic Systems
Ads
5
Lean Project | November 2014
Component: Revenue Stream
Hypothesis
Confi.pt will have revenue from ads.
TestMake short interviews all together with 10 service providers and companies and ask them, if they would pay for advertisement in the confi.pt website.
Validation
If at least 4 service provider or company is interested to pay for ads.
Results4 out of 10 are interested to pay for ads if Confi webpage would be a considerable demand.
Revenue.StreamHypothesis.Results
Component: Revenue Stream
Hypothesis
Confi.pt will have revenue from subscription.
Test
Make short interviews all together with 10 service providers and companies and ask them, if they would pay 19 euros for half a year subscription after the first free half a year, if they see confi.pt as a website which deliver them customers.
Validation
If at least 7 service provider or company is interested to pay for subscription.
Results8 out of 10 are interested to pay for a subscription if Confi will be a well known page.
Subscriptions
Subscription after 1st year
6
Lean Project | November 2014
Component: Revenue Stream
Hypothesis
Confi.pt will have higher revenue from subscription after the first year.
Test
Make short interviews all together with 10 service providers and companies and ask them, if they would pay 25 euros for half a year subscription after the first year, if they see confi.pt as a website which deliver them customers.
Validation
If at least 7 service provider or company is interested to pay for subscription.
Results8 out of 10 (answers 'total) are interested to pay for subscription after 1st year (as a trial period)
Revenue.StreamHypothesis.Results
Note:
•We contacted 20 different services providers by email. These companies provide cleaning services, painting services, electrical services, babysitting and nannies, accounting services and/or private teachers.
•During next days we’ll expect more answers and feedback.
•Comments:
“Quanto à sua questão, estamos dispostos a pagar caso nos potencie negócios. Para isso temos de testar.”
“Preferimos sempre o marketing mais económico.”
“ Penso que o preço é mesmo muito baixo.”
7
Lean Project | November 2014
Interviews.SurveysHypothesis.Results
http://www.slideshare.net/MarianaTaylordeJesus/summary-of-interview-and-survey-results-hypothesis-validation
8MVP.3Website.Prototype
Lean Project | November 2014
9Channels.SocialMediaCounting.Views
Confi on Facebook
Lean Project | November 2014
40 likes
Confi Blog
100 visits
Confi Landing Page
280 clicks “try Confi”80 requests and 20 video
views
All services, here.Search. Review. Enjoy.
Thank you!