TIM STOCK SUMMER 2014

consumer journey map workshop/critiqueStrategic Design & Management Summer 2014

TIM STOCK SUMMER 2014

the objective is to organize the information so it reveals stories

Data Set Organize the Data1

2

34

5

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visualizing information

TIM STOCK SUMMER 2014

3 types of data visualizations

comparison

temporal/time

heat map

A B

4

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mapping out a consumer journey

5

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the food shopping consumer journey

1 2 3 4 5

in 5 steps

6

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6

please sit in groups of 3 tables

196

7

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please sit in groups of 3 tables

1 2 3 4 5

Supermarket

Green Market

1 2 3 4 5 1 2 3 4 5

group A group B group C

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have a great July 4th weekend.