Download - Silly Putty Product Repositioning
SILLY HISTORY…
1940s
Silly Putty discovered in lab in 1943
1950s
Silly Putty introduced to the world..
1960s
Silly Putt goes to the moon with Apollo 8 in 1968
1970s
Binney & Smiith, makers of Crayola, by out Sill putty
1980s
Sales hit 2 million eggs sold annuanlly.
1990s
40th anniversary!
2000s
2 original eggs placed in Smithsonian Exhibit
I WANT SOME PUTTY…
• Targeted to children
• Sold at Wal-mart
• Under $2
• Home&Office Department
• Crayola
HOW DO I USE IT?
http://www.youtube.com/watch?v=uI42C-cn4tYSuperMac18
MOVING FORWARD..
• Target Market
• Single mothers
• Age 26-40
• Balancing family with career
• Revamped Packaging
• Bucket
• Classic
• Large Crayola Logo
• Placed into hardware department
• Ace, Home Depot
• $4.99
NEW USES..
• Lift fingerprints
• Dust off window blinds
• Roll it across the floor to clean without a vacuum
• Hold change, so it doesn’t fall everywhere
• Hold keys in a hiding place
• Open a twist-top bottle without hurting your hands
• Use it as a thumb cover to count money
• Stick it to the bottom of the dog’s bowl, so it doesn’t slide around everywhere
• Insulate your beverage can
• Use glow in the dark Silly Putty to find the snooze button on the alarm
• Stress Reducer
ADVERTISING
It’s a wrap.