silly putty product repositioning
DESCRIPTION
Marketing ProjectTRANSCRIPT
SILLY HISTORY…
1940s
Silly Putty discovered in lab in 1943
1950s
Silly Putty introduced to the world..
1960s
Silly Putt goes to the moon with Apollo 8 in 1968
1970s
Binney & Smiith, makers of Crayola, by out Sill putty
1980s
Sales hit 2 million eggs sold annuanlly.
1990s
40th anniversary!
2000s
2 original eggs placed in Smithsonian Exhibit
I WANT SOME PUTTY…
• Targeted to children
• Sold at Wal-mart
• Under $2
• Home&Office Department
• Crayola
HOW DO I USE IT?
http://www.youtube.com/watch?v=uI42C-cn4tYSuperMac18
MOVING FORWARD..
• Target Market
• Single mothers
• Age 26-40
• Balancing family with career
• Revamped Packaging
• Bucket
• Classic
• Large Crayola Logo
• Placed into hardware department
• Ace, Home Depot
• $4.99
NEW USES..
• Lift fingerprints
• Dust off window blinds
• Roll it across the floor to clean without a vacuum
• Hold change, so it doesn’t fall everywhere
• Hold keys in a hiding place
• Open a twist-top bottle without hurting your hands
• Use it as a thumb cover to count money
• Stick it to the bottom of the dog’s bowl, so it doesn’t slide around everywhere
• Insulate your beverage can
• Use glow in the dark Silly Putty to find the snooze button on the alarm
• Stress Reducer
ADVERTISING
It’s a wrap.