Service Research in Germany and the Karlsruhe Service Research Institute (KSRI)
Prof. Dr. Gerhard Satzger
Karlsruhe Service Research Institute (KSRI)
Opening Centre of Service ResearchManchester, April 22, 2009
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Agenda
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2
IT-based services
KSRI - a PPP prototype?
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4 Observations on SSME
Service initiatives in Germany
IT-based services will change global competitive structures – and e-skills will decide how …
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Internet Evolution ICT drives de-/recomposition of value networks
ICT drives location-independency of services
Historical Development of GDP contribution of industrial sectors in Germany
Agriculture
Manufacturing
Service
0%
20%
40%
60%
80%
100%
1810 1860 1910 1960 2010
With growing services shares, individual companies need to prepare…
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Total: $ 71,940 Total: $ 88,396
IBMWW Revenue
IBMWW Revenue1995 2000
49% Hardware
5% Financing
28%Services
18%Software
43% Hardware
5% Financing
38%Services
14%Software
Source: IBM Annual Reports; IBM Earnings release Jan 21, 2009
Total: $ 103,630
IBMWW Revenue 2008
19% Hardware
2% Financing
57%Service
21%Software
Objectives for university PPP:
• Shape new SSME research field
• Strengthen IBM’s positioning as the “innovator’s innovator”
• Shape education profile of future work force
• Increase IBM’s visibility as an attractive employer
• Drive innovations for IBM’s service business
• Provide unique development opportunities for IBMers
The KSRI is one IBM answer to the challenge …
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Karlsruhe Service Research Institute
Institute infrastructure
Joint research projects
Information & Market Engineering
Prof. Dr. Christof
Weinhardt
eOrganisation
Prof. Dr. Stefan
Tai
Service Innovation & Management
Prof Dr. GerhardSatzger
Knowledge Management
Prof. Dr. Rudi
Studer
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Service Innovation &Management
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Progress #1: Public/private interest to further build up the institute
6KSRI update @ EU e-skills Conference, Oct 2008
Karlsruhe Service Research Institute
Institute infrastructure
Joint research projects
Technician
Management
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Product Services
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Service Design
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Collaborative Innovation Processes
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“Internet of Services“
Company x
Company y
Progress #2:A curriculum for an e-skills / service oriented profile
7KSRI update @ EU e-skills Conference, Oct 2008
Economics
Service Engineering (10 CP)Service Engineering (10 CP)
Service Management (10 CP)Service Management (10 CP)
Market Engineering
Market Engineering
Internet Business Models
Internet Business Models
CRM CRM Recommendation Systems
Recommendation Systems
Social Network Analysis in CRMSocial Network
Analysis in CRM
Service InnovationService Innovation
eServiceseServices
Project Workshop / Seminar
Project Workshop / Seminar
Project Workshop / Seminar
Project Workshop / Seminar
OR in Service Management OR in Service Management
Management of Business Networks
Management of Business Networks
Business and IT Service Management
Business and IT Service Management
Computer Science
Service Technologies (17 CPs)Service Technologies (17 CPs)
Service-oriented Computing 1
Service-oriented Computing 1
Enterprise Computing Enterprise Computing
Knowledge ManagementKnowledge
Management
Component-based SW development
Component-based SW developmentUbiquitous ITUbiquitous IT
Service-oriented Computing 2
Service-oriented Computing 2
Semantic Web Technologies 2Semantic Web Technologies 2
Data Base SystemsData Base Systems
Service Network Coordination
Service Network Coordination
Project Workshop / Seminar
Project Workshop / Seminar
New KSRI Lectures
Progress #3: Interdisciplinary research profile on IT-based services
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Service Technologies:Service Computing
Service Technologies:Knowledge & Semantics
Service Management
Service Engineering
Service Architecture & Computing
Service Context & Semantics
Service Innovation & Management
Service Markets & Economics
Service Research
Teaching Modules
Research Perspectives
Progress #4:Supporting government initiatives
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Source: Expert Group “Service Science”, Nov 28, 2008; http://www.reser2008.de/futureservicesscience_germany/
Strategic Area „Services“
German High-Tech-Strategy
… …
Sponsored professorships
Brand „services made in ..“
Service portal
Research grant strategy
Services sector measmt.
Lifelong learning
Services in prof. education
Measuring services
„Service Science“
Simulation of services
Working towards clarifying viability, contents and implementation of a „Service Science“
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Source: Expert Group “Service Science”, Nov 28, 2008; http://www.reser2008.de/futureservicesscience_germany/
Contents Implementation
Perspective change Science terminology
Vision
Status quo
Roadmap
Scenarios
• 10 service taskforces on services within German High-Tech-Strategy
• „Service Science“ taskforce: around 20 experts within Germany
Some observations…
• Underestimation of the amount of change based on IT-based services
• Significant interest in PPP concept
• Increasing global spread, but differentiated international focus on SSME
• Missing job and education profiles
• Separate SSME programs ?
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Contact
Thank you for your attention!
Photo
Prof. Dr. Gerhard Satzger
Universität Karlsruhe (TH)Fakultät für WirtschaftswissenschaftenKarlsruhe Service Research Institute (KSRI)Research Group Service Innovation & ManagementEnglerstraße 11, 76131 Karlsruhe
Telefon: +49 (0) 721 608 - 8763Fax: +49 (0) 721 608 - 8399
Email: [email protected]
Market expectations are enormous…
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„ In 2012, more than a third of application spending will be based on SaaS rather than SW product licences“ (Gartner, 2/2008).
Source: finance.yahoo.com, 22/01/09
Vision: New ICT technologies enable the co-creation of value
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Technology as Driver
100%
1810 2010
Provider
Cust.
Service Research (narrow sense)
Service Science (SSME)
Service Research (wide sense)
„Co-Create Value“
Individual Disciplines
Emphasis on value co-creation
Development of interdisciplinary concepts, methods and tools
Integrated Disciplines
More focus is urgently needed to get ready for global competition.…
IBM Academic Initiative: SSME(Service Science, Management and Engineering)
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EU e-skills Initiative
BMBF High Tech Initiative
€15B investment up to 2009
„Forschungsunion“ Wirtschaft-Wissenschaft
European Services Directive
Issued 2006, to be implemented by 2009