Building A Solid Foundation For Organic Visibility Through Semantic Core Research
Original Air Date: Wed, April 23, 2014
DAVID BLACK CUSTOMER SUCCESS DIRECTOR SEMRUSH, USA [email protected] TWITTER: @THEGUYATSEMRUSH
TODAYS PRESENTER
SEMANTIC CORE RESEARCH✦ THE KEYWORD PHRASES THAT DEFINE THE TOPICS OF YOUR WEBSITE. ✦ HELPS SEARCH ENGINES UNDERSTAND WHAT YOUR WEBSITE IS
SEMANTIC CORE RESEARCH✦ THE KEYWORD PHRASES THAT DEFINE THE TOPICS OF YOUR WEBSITE. ✦ HELPS SEARCH ENGINES UNDERSTAND WHAT YOUR WEBSITE IS ✦ LESS KEYWORD MATCHING, MORE TOPIC MODELING. ✦ SEMANTIC UNDERSTAND + ADDITIONAL SIGNALS HELPS STRENGTHEN USER INTENT.
✦ WE THINK OF THE KEYWORDS SO THAT YOU DON’T HAVE TO. ✦ DATABASE OF THE 106 MILLION MOST POPULAR KEYWORDS WORLDWIDE.✦ RESEARCH A DOMAIN OR URL TO SEE WHAT KEYWORDS GOOGLE ASSOCIATES
WITH IT. ✦ SEE GROUPS OF SEMANTICALLY RELATED, LONG TAIL KEYWORDS THAT
COMPETING PAGES ALREADY RANK FOR.
NUMB
ER O
F KEY
WORD
S
0
10,000,000
20,000,000
30,000,000
40,000,000
SEARCH VOLUME
>100 100-1K 1K-5K 5K-10K10K-20K +20K
SEMrush Google US Keywords
THE RESEARCH PROCESS✦ VERY SIMILAR TO THE PROCESS OF SINGULAR KEYWORD RESEARCH ✦ BUILD RICH KEYWORD LISTS THAT INFLUENCE CATEGORIES, TAGS,
STRUCTURE AND CONTENT OF YOUR WEBSITE. ✦ STEP 1: COMPILING A KEYWORD LIST ✦ STEP 2: PULLING IN RELATED KEYWORDS
✦ WATCH OUT FOR THE “-NYMS” ✦ STEP 3: SCRUTINIZING YOUR KEYWORD LIST, REMOVING ERRONEOUS
KEYWORDS. ✦ SEMRUSH HELPS YOU BYPASS MOST OF THIS PROCESS.
FINAL THOUGHTS✦ TRUSTWORTHY WAY OF BUILDING SEMANTIC KEYWORD LISTS. ✦ REDUCES TIME & GUESSWORK INVOLVED IN RESEARCH. ✦ NO NEED TO WORRY ABOUT SEARCH VOLUMES AND QUANTIFYING
ORGANIC COMPETITION. ✦ PROVIDE THE SEARCH ENGINE WITH FRESH, VALUABLE, ENGAGING
CONTENT WITH AN EASY-TO-INTERPRET SEMANTIC FOUNDATION ✦ YOU WILL BE REWARDED WITH RANKINGS FOR MULTIPLE RELATED
KEYWORDS.
