Building A Solid Foundation For Organic Visibility Through Semantic Core Research

Original Air Date: Wed, April 23, 2014

DAVID BLACK CUSTOMER SUCCESS DIRECTOR SEMRUSH, USA DAVID_BLACK@SEMRUSH.COM TWITTER: @THEGUYATSEMRUSH

TODAYS PRESENTER

SEMANTIC CORE RESEARCH✦ THE KEYWORD PHRASES THAT DEFINE THE TOPICS OF YOUR WEBSITE. ✦ HELPS SEARCH ENGINES UNDERSTAND WHAT YOUR WEBSITE IS

SEMANTIC CORE RESEARCH✦ THE KEYWORD PHRASES THAT DEFINE THE TOPICS OF YOUR WEBSITE. ✦ HELPS SEARCH ENGINES UNDERSTAND WHAT YOUR WEBSITE IS ✦ LESS KEYWORD MATCHING, MORE TOPIC MODELING. ✦ SEMANTIC UNDERSTAND + ADDITIONAL SIGNALS HELPS STRENGTHEN USER INTENT.

✦ WE THINK OF THE KEYWORDS SO THAT YOU DON’T HAVE TO. ✦ DATABASE OF THE 106 MILLION MOST POPULAR KEYWORDS WORLDWIDE.✦ RESEARCH A DOMAIN OR URL TO SEE WHAT KEYWORDS GOOGLE ASSOCIATES

WITH IT. ✦ SEE GROUPS OF SEMANTICALLY RELATED, LONG TAIL KEYWORDS THAT

COMPETING PAGES ALREADY RANK FOR.

NUMB

ER O

F KEY

WORD

S

0

10,000,000

20,000,000

30,000,000

40,000,000

SEARCH VOLUME

>100 100-1K 1K-5K 5K-10K10K-20K +20K

SEMrush Google US Keywords

THE RESEARCH PROCESS✦ VERY SIMILAR TO THE PROCESS OF SINGULAR KEYWORD RESEARCH ✦ BUILD RICH KEYWORD LISTS THAT INFLUENCE CATEGORIES, TAGS,

STRUCTURE AND CONTENT OF YOUR WEBSITE. ✦ STEP 1: COMPILING A KEYWORD LIST ✦ STEP 2: PULLING IN RELATED KEYWORDS

✦ WATCH OUT FOR THE “-NYMS” ✦ STEP 3: SCRUTINIZING YOUR KEYWORD LIST, REMOVING ERRONEOUS

KEYWORDS. ✦ SEMRUSH HELPS YOU BYPASS MOST OF THIS PROCESS.

FINAL THOUGHTS✦ TRUSTWORTHY WAY OF BUILDING SEMANTIC KEYWORD LISTS. ✦ REDUCES TIME & GUESSWORK INVOLVED IN RESEARCH. ✦ NO NEED TO WORRY ABOUT SEARCH VOLUMES AND QUANTIFYING

ORGANIC COMPETITION. ✦ PROVIDE THE SEARCH ENGINE WITH FRESH, VALUABLE, ENGAGING

CONTENT WITH AN EASY-TO-INTERPRET SEMANTIC FOUNDATION ✦ YOU WILL BE REWARDED WITH RANKINGS FOR MULTIPLE RELATED

KEYWORDS.