Download - Secondary Research on the Popularity of ESPN
Anchors:
JustinGardiner
KaleighCourville
- Secondary Research
-Data that has been previously gathered.
- Secondary Research
Key Advantages:-Can help to clarify or refine the issue or problem.-Might provide solution to research problem.- might provide primary data research alternatives.- can alert the researcher to other problems.- Provides background information enhancing research credibility.
Key Disadvantages:-Might be outdated or questionable.- Qualitative nature makes analyses difficult.- Could be misapplied to your situation.- Might be biased (intentionally or unintentionally)- Lack of available data on your topic.
ESPN
Brand Strength- Awareness of ESPN: 97%- #1 Media Brand in Sports
-#4 Leading Name in Sports1) NFL 4) ESPN 7) NASCAR2) Nike 5) Adidas 8) NHL 3) NBA 6) MLB 9) NCAA
Source: Brand Research Study, Keleman & Associates Inc. 2006
- Secondary Research
ESPN Radio reaches over 22 million* listeners a week in 2008
*9% increase over 2006
63% of ALL sports formatted stations are ESPN affiliates.23% of ALL news, talk or sports stations in the U.S. are ESPN affiliates.
Source: BIA Research Affiliates; #’s as of 01/31/07
Only link?
Percentages
Source: SRI Knowledge Networks, 2006
102 MM use an ESPN property inAverage week
57% of Men use ESPN media in average week
81% of Avid Fans use ESPN media every week
25% of ALL media time consumed by Avid Male Fans is to ESPN
- Secondary Research
- Secondary Research
KEY FACTS :KEY FACTS :
265 M HH Worldwide
196 Countries
182 Countries with Sportscenter
16 Languages
10 Websites
7 Continents
1 Worldwide Leader in Sports
