Transcript
Page 1: Sales Prospect Attraction: Three Strategies That Really Work w/ @KendraLeeKLA for @datadotcom

Sales Prospect Attraction:3 Strategies that Really Work

Kendra LeePresident

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

Page 2: Sales Prospect Attraction: Three Strategies That Really Work w/ @KendraLeeKLA for @datadotcom

Send your questions 3 ways:

Tweet: @datadotcom #jigsawcontacts

Via The Corner! Bit.ly/CornerEvents

Or in the Question’s box on your screen

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

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Who am I & Why Can I Help?

President and Founder, KLA Group Celebrating sales excellence since 1995 Helping organizations get more customers thru:

– Lead generation and prospecting– Hiring great sales people– Developing effective sales training

Recognized Sales Leader Top 25 Influential Leaders in Sales, Inside View Top 50 Sales & Marketing Influencer, Top Sales World

Author

Actual results Average monthly sales increased 74% 251% increase in pipeline Grew main business line >60%

[email protected]+1 303.741.6636www.klagroup.com

Kendra Lee

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

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Tweet or comment along at…

Kendra Lee

KendraLeeKLA

KLA Group

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

Resources Link:www.klagroup.com/jigsaw/attraction

Resources Link:www.klagroup.com/jigsaw/attraction

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The cold calling challenge

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

The StatsThe Stats

TimeTime

VolumeVolume

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Get your focus

Industry

Role

Company Size

Department

Region

Issue

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

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Get your grabber

What do you know from:

Social research

Current clients

Industry research

Market forces

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

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Stop cold calling.

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

Be ubiquitous.

Resources Link:www.klagroup.com/jigsaw/attraction

Resources Link:www.klagroup.com/jigsaw/attraction

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The Attraction Trifecta

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

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Personal attraction strategies

Email

Letters

Postcards

Calling

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

Resources Link:www.klagroup.com/jigsaw/attraction

Resources Link:www.klagroup.com/jigsaw/attraction

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Connect your prospecting efforts

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

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Digital attraction strategies

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

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Digital attraction strategies

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

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Collaborative attraction strategies

Online Events

Local Events

Referrals

Alliance Partners

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

Resources Link:www.klagroup.com/jigsaw/attraction

Resources Link:www.klagroup.com/jigsaw/attraction

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Leverage the Attraction Trifecta

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

Broaden exposure

Send emails to generate awareness

Blog to show expertise

Send emails with digital

content links

Intersperse calls

Send a personal

note

Conduct an event with a partner

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Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

$

+

=

+

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FREE Accompanying Resources

Plan a Connected Lead Generation Strategy infographic

The Sales Magnet Stop Cold Calling Quiz

Bi-monthly newsletter and weekly tip How-to sales strategies

to drive superior results

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

Resources Links:www.klagroup.com/jigsaw/attraction

www.thesalesmagnet.com

Resources Links:www.klagroup.com/jigsaw/attraction

www.thesalesmagnet.com

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Exciting things for you

The Sales Magnet, $17.95 How to Get More Customers without

Cold Calling

Free Sales Magnet Tool Kit

Order now at www.thesalesmagnet.com

Email reviews, $99 1-hour email consulting available

www.klagroup.com/offerings/sales-prospecting-email-assistance

New Master Series this summer

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

Resources Links:www.klagroup.com/jigsaw/attraction

www.thesalesmagnet.com

Resources Links:www.klagroup.com/jigsaw/attraction

www.thesalesmagnet.com

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Find us anytime:@datadotcom/datadotcom

Want to hear about upcoming webinars? Be sure you sign up on jigsaw.com! 

Find more Thought Leadership contentand past webinars/recordings on 

The Corner!bit.ly/CornerEvents

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com

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Let’s connect.

Kendra Lee, PresidentKLA [email protected]+1 303.741.6636www.klagroup.com

© 2013 KLA Group, LLC. All rights reserved.Except for the inclusion of brief quotations in a review, no part of this presentation may be reproduced or utilized in any form or by any means, electronic or mechanical, including but not limited to photocopying, recording, emailing or by any information storage and retrieval system, without permission in writing from KLA Group.

Kendra LeeKendraLeeKLAKLA Group

Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com


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