sales prospect attraction: three strategies that really work w/ @kendraleekla for @datadotcom
DESCRIPTION
It's not a lie. Prospecting without cold calling is possible. Not only is it possible - it's possible to be highly successful without picking up the dreaded telephone. The phone is still a valuable tool, but there are many different methods that can take that call from ice cold to pleasantly warm. The results are there to prove it. One rep using these strategies made 47 calls and booked 8 appointments in one week. As you might know, it usually takes 10 hours of cold calling to book one appointment - and a rep can make a lot more than 47 calls in 10 hours! Join prospect attraction expert and author of "The Sales Magnet", Kendra Lee as she reveals how to effectively execute a mix of sales prospecting strategies - personal, digital, and collaborative. In this webinar, you will discover how to: - Attract prospects to you - Get your focus - Get your grabber - Connect your efforts - Make them an offer they can't refuse! All registrants will receive the Campaign Planner etool. Use this great tool to determine which attraction strategies, in what combination, works best for you. Prospecting is no picnic! But Kendra's got a "basket" full of strategies that will turn your prospecting experience around.TRANSCRIPT
Sales Prospect Attraction:3 Strategies that Really Work
Kendra LeePresident
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
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Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Who am I & Why Can I Help?
President and Founder, KLA Group Celebrating sales excellence since 1995 Helping organizations get more customers thru:
– Lead generation and prospecting– Hiring great sales people– Developing effective sales training
Recognized Sales Leader Top 25 Influential Leaders in Sales, Inside View Top 50 Sales & Marketing Influencer, Top Sales World
Author
Actual results Average monthly sales increased 74% 251% increase in pipeline Grew main business line >60%
[email protected]+1 303.741.6636www.klagroup.com
Kendra Lee
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Tweet or comment along at…
Kendra Lee
KendraLeeKLA
KLA Group
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Resources Link:www.klagroup.com/jigsaw/attraction
Resources Link:www.klagroup.com/jigsaw/attraction
The cold calling challenge
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
The StatsThe Stats
TimeTime
VolumeVolume
Get your focus
Industry
Role
Company Size
Department
Region
Issue
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Get your grabber
What do you know from:
Social research
Current clients
Industry research
Market forces
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Stop cold calling.
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Be ubiquitous.
Resources Link:www.klagroup.com/jigsaw/attraction
Resources Link:www.klagroup.com/jigsaw/attraction
The Attraction Trifecta
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Personal attraction strategies
Letters
Postcards
Calling
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Resources Link:www.klagroup.com/jigsaw/attraction
Resources Link:www.klagroup.com/jigsaw/attraction
Connect your prospecting efforts
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Digital attraction strategies
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Digital attraction strategies
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Collaborative attraction strategies
Online Events
Local Events
Referrals
Alliance Partners
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Resources Link:www.klagroup.com/jigsaw/attraction
Resources Link:www.klagroup.com/jigsaw/attraction
Leverage the Attraction Trifecta
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Broaden exposure
Send emails to generate awareness
Blog to show expertise
Send emails with digital
content links
Intersperse calls
Send a personal
note
Conduct an event with a partner
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
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FREE Accompanying Resources
Plan a Connected Lead Generation Strategy infographic
The Sales Magnet Stop Cold Calling Quiz
Bi-monthly newsletter and weekly tip How-to sales strategies
to drive superior results
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Resources Links:www.klagroup.com/jigsaw/attraction
www.thesalesmagnet.com
Resources Links:www.klagroup.com/jigsaw/attraction
www.thesalesmagnet.com
Exciting things for you
The Sales Magnet, $17.95 How to Get More Customers without
Cold Calling
Free Sales Magnet Tool Kit
Order now at www.thesalesmagnet.com
Email reviews, $99 1-hour email consulting available
www.klagroup.com/offerings/sales-prospecting-email-assistance
New Master Series this summer
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Resources Links:www.klagroup.com/jigsaw/attraction
www.thesalesmagnet.com
Resources Links:www.klagroup.com/jigsaw/attraction
www.thesalesmagnet.com
Find us anytime:@datadotcom/datadotcom
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The Corner!bit.ly/CornerEvents
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com
Let’s connect.
Kendra Lee, PresidentKLA [email protected]+1 303.741.6636www.klagroup.com
© 2013 KLA Group, LLC. All rights reserved.Except for the inclusion of brief quotations in a review, no part of this presentation may be reproduced or utilized in any form or by any means, electronic or mechanical, including but not limited to photocopying, recording, emailing or by any information storage and retrieval system, without permission in writing from KLA Group.
Kendra LeeKendraLeeKLAKLA Group
Copyright ©2013 by KLA Group, LLC. v1.4. www.klagroup.com