Download - Sales Presentation
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Selling Advertising Space to Advertisers for The Tonight Show
with Conan O’BrienColleen McAndrew
Selling Advertising Space to Advertisers for:
Colleen McAndrew
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The Move
• “Late Night with Conan O’Brien” at 12:35 to “The Tonight Show with Conan O’Brien” at 11:35
• Move show and staff from New York to Los Angeles
• Taking Over for Jay Leno “Late Night King”• 5th “Tonight Show” Host in its History• Debut Monday June 1, 2009
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What the Move Means
• Similar format to Late Night, but more sketch comedy because it is his strong point– Keep old sketches but add many more new ones
• Looking to widen demographic– Was a young 30 when starting Late Night, now 46– Not more mature, but elegant
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Promotions for New Show
• A series of TV Commercials mainly played during other NBC Late Night Programs
• NBC Affiliate tour of 30 stations across the US• High Profile of interviews in print and online• New “Tonight Show” Website
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Success Online
• New Website for Show including:– Daily Blog– Daily Pictures– Behind-the-Scenes– 2 Weekly Videos– Contests and Giveaways
• Very Active Twitter• Still being updated
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Audience
• Come to watch Conan– Rating don’t fluctuate too much due to guests
• Core Audience for Late Night:Males 18-34– Hardest to reach demographic
• Expand core to 18-55• Strong audience base
and devote following
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Advertising Space
• Jay averaged 5 million viewers– Conan’s “Late Night” average: 2.5 million viewers– Conan’s “Tonight Show”: 7 million on premier• 17% Share
– Jay Leno “Tonight Show” Finale: 8 million viewers• 20% share
• Price per 30-second spot– $50,000
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Worried About TiVo?
• Monologues and skits deal with current events that have occurred recently or that day
• A Daily Show with guaranteed ratings• Audience is “trained to tune in”
– Brad AdgateResearch DirectorHorizon Media Inc.
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Thank You!Questions?