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Retail Leadership Summit
Feb 7 and 8 2013. Mumbai.
Infographics pack
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Information presented including infographics
has been collated by RAI on a best effortbasis, and maybe subject to change
without notice
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Innovation in the Retail
ecosystem
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Whats instore
Retail
industry
2020
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India Retail
-Challenges
Source: Booze & Co analysis
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Leveraging the customer
asset base Loyalty
programs
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Source: MckinseyQuarterly, June 2009,
The consumer decision
journey
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Innovation in collaboration
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Impact of collaboration across the value
chain = 2 t0 10% operating marginimprovement.
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Impact of collaboration
across the value chain
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Sustainability in retail
Dashboard for measurement
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Source: RAI. Compiled from Reckitt Benckiser 2011 sustainability report, Storai Feb 2013 &Green marketing: The competitive advantage of sustainability @
http://www.ehp.qld.gov.au/register/p01860aa.pdf
Renewable Energy Usage Green House Gas (GHG)
Emissions
Water used, %recyled
Total & Hazardous wastegenerated, %recycled
Top 5 raw materials used,% recycled
Packaging recyclability(%)
Sustainable supply chains
Lost work days (LWD) accident rate
No of Fatalities
No / Frequency ofSevere incidents
Significant spills
Fines levied byregulators
% LED fixtures used
Natural lighting usage(%)
Subterranean cooling forACs
Solar panel usage
Low VOC paint usage
%Fixtures from recycledmaterial
Plastic bag usage
Nationalitiesemployed
% of women, inmanagement / Board/ Top 40
Volunteer hoursclocked
Product donations /safety
Animal testingSocial
Performance
GreenTail StoreDesign
Environmental
Health /Safety
KPIs
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How green is your store?
Source: Technopak
perspective, Vol 4,
2010
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Innovation in food service
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Source: National Restaurant Association of India
Food Service Industry Profile
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Key trends driving the food service industry
1
Customers are willing to
experiment with novelties
(from Truffles to Norwegian
salmon) and blend cuisines..
2
Improved transport options have
created new retail avenues at
airports and along highways for
To Go & street food, served in a
hygienic setting.
3Growing use of social media by
the industry to generate talk
value, run promotions or open
communication (quizzes, pollsetc)
4
Customers are using online
review / opinion sites
(zomato.com; burrp.com) to
drive consumption choices.
Source Technopak : Emerging Trends in Food & Beverage Services Retailing in India; June 2012
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Key challenges facing the food service industry
Challenges
Highoccupancy
costs
High churn ofstand alonerestaurants
New formats intransit
locations have
long breakeven periods.
Source; Aug 2012; Technopak
presentation at the Indian Restaurant
Congress
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Source: National Restaurant Association of India
Source: Indian Food Services story 2011 Maple Capital Adv.
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FDI Just the beginning notthe end
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FDI - Milestones
100% FDI in Single Brand Retail
permitted provided:1. 30% of merchandise to be
sourced domestically,
preferably from SMEs.
2. Only one foreign entity can
make investment in Indiancompany
3. E-commerce is prohibited
Any firm seeking waiver of themandatory 30% local sourcing
norms would have to set up a
manufacturing facility in the
country
Single Brand Retail
FDI Policy Summary
1991
Economic Reforms allow Foreigninvestment in select priority sectors
1997 100% FDI on Cash and Carry basis
2006
51% FDI in Single Brand Sector on
Approval Basis
2011
100% FDI in Single Brand Sector onApproval Basis with pre-conditions.
2012
51% FDI notified in Multi Brand Retail
with Pre-conditions
Source: Press Clippings
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States to have prerogative of
implementing 51% FDI policy in
Multi-Brand Retail (MBRT )
Minimum investment of USD 100
million
Min. 50% to be invested in back-
end infrastructure within 3 years of
induction of FDI
Minimum sourcing of 30% ofmanufactured/processed products
from Small Scale Industries
Stores to be set up in cities with
population of more than 1 million
as per 2011 census
Government of India to have the
first right to procurement of
agricultural products
Multi Brand Retail (MBRT)
Source:www.omretail.com
Figures in brackets indicates no of
cities > 1 mn population
Green = FDI norms approved by
State
Red = FDI norms not approved by
State Govt
APMC = APMC reforms completed
Retail FDI in MBRT Map
Source: Press Clippings
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Women leading innovation
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1 While women are under-represented on corporate boards
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2Organizations with gender diversity at the helm consistently ranked higher on
critical criteria from Leadership to Innovation
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3. And were also more profitable and commanded better valuations in
the market.
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T-Nagar: Demystifying themagic mile
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T- Nagar Chennai.
500,000 customers every weekend.
Rs 10,000 crore of turnover every year. Regional retailers with a national clientele,
Is intensely competitive but enjoys high growth
and profitability,
Has a large number occasion-wear retailers but
no seasonality in footfall,
Does not tick the box in terms of infrastructure
such as high-street frontage, or parking but
attracts a significant number of global clientele.
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Real estate matching supplywith demand
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Sources: City population Census 2011; Per capital income (FY 11) various state govt sources; Retail metrics Real Estate Intelligence Services, JLL 2012
Growth of Retail stock in India to exceed 100 mn sq feet by 2015
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Sources: City population Census 2011; Per capital income (FY 11) various state govt sources; Retail metrics Real Estate Intelligence Services, JLL 2012
Top 7 key markets on growth path
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Average mall size is increasing.
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Property Affordability index in 385 cities around
the world.
Source: http://www.numbeo.com/property-investment/rankings.jsp
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India : Ranked 2nd globally in retailreal estate momentum
Source: JLL 2012
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E-commerce session
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India is ranked in the top 5 for retail attractiveness
Source: AT Kearney
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India is ranked among the top 30
in e-tail attractiveness
Source: AT Kearney
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With over 115 mio internet users, India is also the first
country to have more users accessing the net
through mobile devices ; than fixed connections.
Penetration of
technology
Indian market profile for e-commerce
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As per eBay
India Census
2011, ~40% of
onlinebusiness is
from Tier II
and III cities in
India
75% of users < 35 years
Indian market profile for e-commerce
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Technology based integration between Clicksand Bricks.
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Many retailers continue to focus their mobile investments on driving m-Commerceusuallythrough the organization that runs the e-Commerce channel, independent from the stores. This
view can make it difficult for a retailers mobile activities to get the attention or investment they
require, and tends to limit the focus and scope of how retailers leverage mobile.
US market: Treating mobile differently from e-commerce.
Source: Deloitte mobile influence survey, July 2012
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Online
activities via
Mobiles vs.Tablets
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Innovation in Indian business Just Jugaad?
Frugal innovation
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Relative decrease in cost of the innovation process
Relative
decrease incost of the
product
Low
Med
High
Low Efficient Dramatically
reduced
Aravind Eye
Care
Jaipur
Foot
Hole in the
wall OSDD
Reverse Engineered
Vaccines
Jaipur
Knee
Kerala Palliative careVortex
ATM
NH Heart Surgeries
Akash
tablets
Selco
Bharti Swach
GE Mac
400
Husk power
systems
Nano
1. Make things better not
cheaper2. Extends to services not
just products
3. Is about re-modelling not
just de-featuring
4. Low cost does not mean
low tech.
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The Retail Innovation Study
RAI Booz study
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Retail OperationsBenchmarking Excellence
SurveyRAI TCS Study
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Overall Process Maturity
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Industry agenda
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Most retailers use the phrases Loyalty and
Rewards interchangeably - not recognizing thatthey are part of a continuum. 44% of respondents do
not track loyalty data.
Those retailers who have invested in loyalty programs are
starting to see the results. For fashion and department stores;
25% of stores accrues from loyal customers. At the same
time, 44% of retailers in this category do not measure dataaround customer loyalty.
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88% of retailers Mystery Shop
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Merchandise Scanning seen as Quick Win for improving
Industry Bottom-lines
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Retail Leadership Summit
Feb 7 and 8 2013. Mumbai.
Infographics pack