![Page 1: Restaurant offer best practices and case studies](https://reader031.vdocuments.us/reader031/viewer/2022030312/58ee59471a28abcc028b4659/html5/thumbnails/1.jpg)
1
Offers: Benchmarks +Key Factors
![Page 2: Restaurant offer best practices and case studies](https://reader031.vdocuments.us/reader031/viewer/2022030312/58ee59471a28abcc028b4659/html5/thumbnails/2.jpg)
Offers Funnel 2
1. ViewOffer2.ClaimOffer3.RedeemOffer
ClaimRate
Redemp,onRate
![Page 3: Restaurant offer best practices and case studies](https://reader031.vdocuments.us/reader031/viewer/2022030312/58ee59471a28abcc028b4659/html5/thumbnails/3.jpg)
Privy Data Benchmarks 3
1. ViewOffer2.ClaimOffer3.RedeemOffer
ClaimRate
Redemp,onRate
10%>50%
5%>50%
ExpectedRange
![Page 4: Restaurant offer best practices and case studies](https://reader031.vdocuments.us/reader031/viewer/2022030312/58ee59471a28abcc028b4659/html5/thumbnails/4.jpg)
Factors Impacting Claim Rate 4
1. Offerstructure• $offor%off?• Genericoritemspecific
2. DiscountValue• Isthereactuallyadealhere?
3. RestricDons• WhencanIusethisthing?• DoIneedtobuyanythingelsetogetit?
4. DistribuDonChannels• EmailvsWebsitevsFB–differentintent
5. TargeDng• Geo,Device,Demo
Bottom Line: the more filters in place or the longer it takes the customer to understand the offer, the lower the
claim rate
![Page 5: Restaurant offer best practices and case studies](https://reader031.vdocuments.us/reader031/viewer/2022030312/58ee59471a28abcc028b4659/html5/thumbnails/5.jpg)
Factors Impacting Redemption Rate 5
1. DiscountValue• Isthereactuallyadealhere?
2. RestricDons• WhencanIusethisthing?• DoIneedtobuyanythingelsetogetit?
3. RemindersandNurturing• 48hourreminderandexpiraDonapproachingremindersincrease
redempDonrates
4. RedempDonMechanism• DoIneedtoprintthis?DownloadanApp?
Bottom Line: Assuming the mechanism is easy, redemption rate
relies heavily on the value and amount of restrictions in place
![Page 6: Restaurant offer best practices and case studies](https://reader031.vdocuments.us/reader031/viewer/2022030312/58ee59471a28abcc028b4659/html5/thumbnails/6.jpg)
Branded Collateral 6
Inexpensive giveaway drives high redemption rate
![Page 7: Restaurant offer best practices and case studies](https://reader031.vdocuments.us/reader031/viewer/2022030312/58ee59471a28abcc028b4659/html5/thumbnails/7.jpg)
High Margin Item 7
Small App drives high redemption rate
![Page 8: Restaurant offer best practices and case studies](https://reader031.vdocuments.us/reader031/viewer/2022030312/58ee59471a28abcc028b4659/html5/thumbnails/8.jpg)
Focus on Net New Contacts 8
“Complimentary” doesn’t feel cheap+ drives high redemption rate