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Wilken Holle
29.04.2013
CEO out there! communication
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What we are doing?
We are service provider for location based apps.
But we also get experiences with own ideas.
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Collecting spots of the easter egg hunt 2013.
by Iaroslav SheptykinMobile Game Lab
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Horse Riders
| 3.67 million horse riders in Germany| 1.2 million active horse riders| 1.1 million horses| Several horse riders have more
than one horse
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Horse Rider
| Spending 400 € per month per horse| Volume of trade € 5 billion in 2012
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Horse Rider Motivation
Love their horse(s)
The experience of nature, the partnership with the horse or the community with friends are the reasons for the this time-consuming hobby
Sense of responsibility, reliability and loyalty
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Importance
79,289,2
Horse sport is my life
Horse riding is my most
important hobby
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How many hours are spending horse riders per
week in average?
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21
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part-time job
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Touristische Routenentwicklung per Open source? – VFD e.V. DSFT Seminar, Berlin 19.10.2012
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| Standard paper maps (topographical)| Compass| GPS devices (100 - 500 €) + (~200 €)
Maps for horse riders
Several horse riders track their routes and upload them to routing portals.
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| SW - NE Route by vfdnet.de| Create by the community| 104 Stations
(Horse friendly - Hotels /Hostels)
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Problems
| Ways (closures, detours, shortcuts)| Weather| Poisonous plants (especially at resting places)| Behavior on the road
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Problems - Ways
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Problems
| Federal state have different riding rules and laws
| App feature: Boundary detection to warn the user and provide help information
| Nature reserves
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| Commercially difficult| We can‘t guarantee that the path is fully under the law| Selling prepared routes currently only possible with the
local tourism's agencies
Providing routes
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POIs| POI Layers with information about stairs,
poisoned plans and accommodations| www.wanderreitkarte.de/
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| Routes| Orientation| Horse - Pro$les| Tracking| Community| Online / Offline Functionality
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| Slide menu navigation| Unlimited horse pro$les
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| Search for routes| Route details| Offline routes| Bases on MapBox
(Alpstein fork)
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Kontakt
Reiter App GbR
Prof. Dr. Barbara Grüter, Bremen
Hanspeter Hartmann, Rhens
David Wewetzer, Bremerhaven
Ansprechnpartner
David Wewetzer
Mobil +49 176 10548547
Entwickelt von
ŽƵƚ�ƚŚĞƌĞ͊�ĐŽŵŵƵŶŝĐĂƟŽŶ
www.othere.de
Die „Reiter-App“ ist für alle Unternehmen und Ver-
bände interessant, die Reiter als Kunden erreichen
wollen. Die Reiter-App integriert Ihre Ansprache
des Kunden in die App und demonstriert Ihre Kom-
petenz mit der Zeit zu gehen und neue Technologi-
en für Reiter & Pferd zu nutzen.
communication
out there!Reiter App
Die Community im Fokus
Die Reiter App vernetzt Reiter durch Community
&ƵŶŬƟŽŶĞŶ͘�ZĞŝƚĞƌ�ŬƂŶŶĞŶ�ĂůƚĞ�ƵŶĚ�ŶĞƵĞ�&ƌĞƵŶ-
ĚĞ�ŝŶ�ĚĞƌ�ZĞŝƚĞƌ��ƉƉ�ĮŶĚĞŶ�ƵŶĚ�ƐŝĞ�ĂŶ�ZŝƩĞŶ͕�Fotos und Erlebnissen teilhaben lassen.
| Community| Timeline for sharing
Routes, Photos and Comments| Tracking horse related data
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| Horse pro$les| Related photos| Tracks| Information
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Interested? We are looking for beta tester.
www.reiterapp.de
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out there! communicationFlughafenallee 10 | 28199 Bremen [email protected] www.othere.deGeschäftsführung: Wilken Holle
Thank you for your attention!Get in touch: [email protected]: +49-176-24530835@wilkenholle
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AboutAddressout there! communication UG (haftungsbeschränkt) Flughafenallee 10, 28199 BremenTel. +49 421 5905 5479Mobil. +49 176 [email protected] www.othere.de CEO: Wilken HolleAmtsgericht Bremen HRB 26959 St-Nr.: 71 584 04669
Author / Designout there! communication UGAlle Rechte vorbehalten. Alle Angaben ohne Gewähr.