Download - Ready talkaug2011
What do I know?
v Founded a Virtual SMB in 1998
v Worked with hundreds of SMBs & tech startups
v Dubbed a “Golden Image IT Standard” by Forrester Research
v Listed “Top Influential Women in Tech on Twitter”
v Voted “Best of the Best” by Tech Journalists
v Top 500 PR/Marketing & Business/Tech Experts; Sulia.com
v Top 100 Women on Twitter
v Savviest in Social Media
SMBs
v Time crunched
v Resource restrained
v Fiscally cautious
v In need of easy, effective technologies to help focus on core competencies
v Usually little budgets, patience – big frustrations
v ....is the time for smart tech
v ……is when we want options
v …is when everything needs to be done
v … is when even small retailers must find a way to compete more effectively
v … is when consumers shop on mobile phones
v …is when your customers expect you to deliver
v … is when online and offline worlds converge
Poll Question – How many of you need to
v Share files
v Backup data
v Promote/market your company and products
v Manage finances, payroll, books
v Track employees’ time
v Share best practices
v Print supplies, marketing materials
v Gather disparate teams
v Plan events
Why, What, When
Twitter, Google+, Facebook
Q&A Sites
Blogs
Significant increase in brand mentions & direct interaction. Brand Awareness, connectivity.
Answer/respond to showcase Company/executives, expertise, thought leadership. Expand credibility.
Blog posts or mentions by you, customers, influencers – showcase satisfied customers, champions. Establish industry leadership.
Thank you!
Christine Perkett
P: 781.834.5852
@PerkettPR and @missusP
http://www.linkedin.com/in/christineperkett
http://www.facebook.com/PerkettPR