ready talkaug2011
TRANSCRIPT
Best Tech for SMBs
August 25, 2011
What do I know?
v Founded a Virtual SMB in 1998
v Worked with hundreds of SMBs & tech startups
v Dubbed a “Golden Image IT Standard” by Forrester Research
v Listed “Top Influential Women in Tech on Twitter”
v Voted “Best of the Best” by Tech Journalists
v Top 500 PR/Marketing & Business/Tech Experts; Sulia.com
v Top 100 Women on Twitter
v Savviest in Social Media
SMBs
v Time crunched
v Resource restrained
v Fiscally cautious
v In need of easy, effective technologies to help focus on core competencies
v Usually little budgets, patience – big frustrations
v ....is the time for smart tech
v ……is when we want options
v …is when everything needs to be done
v … is when even small retailers must find a way to compete more effectively
v … is when consumers shop on mobile phones
v …is when your customers expect you to deliver
v … is when online and offline worlds converge
“Things don’t have to change the world to be important.” - Steve Jobs
What can tech do?
Poll Question – How many of you need to
v Share files
v Backup data
v Promote/market your company and products
v Manage finances, payroll, books
v Track employees’ time
v Share best practices
v Print supplies, marketing materials
v Gather disparate teams
v Plan events
Look up!
Share Files
Save & Backup Data
Always Have Access
Manage Money
Watch Carefully
Execute Payroll
Where Does the Time Go?
Ensure Productivity
What do you Say?
Enough About You, Let’s Talk About Me
Sites Still Matter
Where To?
Why, What, When
Twitter, Google+, Facebook
Q&A Sites
Blogs
Significant increase in brand mentions & direct interaction. Brand Awareness, connectivity.
Answer/respond to showcase Company/executives, expertise, thought leadership. Expand credibility.
Blog posts or mentions by you, customers, influencers – showcase satisfied customers, champions. Establish industry leadership.
Entertainment is the New Marketing
Conversation is the New “Press Release”
Online and Off
Give Goodies
Catch (and Share) the Action
Gather Highlights, Share Deals
Take it With You
Thank you!
Christine Perkett
P: 781.834.5852
@PerkettPR and @missusP
http://www.linkedin.com/in/christineperkett
http://www.facebook.com/PerkettPR