Proposed First-Mile, Last-Mile Pilot
Proposed First-Mile, Last-Mile PilotAirport, Development Services, and Public Works and Utilities Subcommittee Meeting
July 24, 2019
Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot
Overview§ Existing Service§ Goals§ Pilot Details§ Marketing§ Measuring Utilization§ Cost Estimate
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§ Mainly coversnorth and westChandler
§ SoutheastChandler is largelyunserved
§ Proposed servicearea coversunserved area
Existing Service Coverage
Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot
First-Mile, Last-Mile GoalsLeverage technology to expand transit coverage area in a
convenient and cost-effective manner
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§ Respond to resident feedbackrequesting public transportationin southeast Chandler
§ Increase transit ridershipthrough technology
§ Utilize public-private partnershipto advance public transportationin Chandler
§ Provide efficient, low-cost, andconvenient access to transit
§ Pilot a new transit type inChandler that could bereplicated
§ Analyze ridership trends andtravel behavior
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§ 1-Year Pilot§ Lyft will provide a
10% discount§ City will provide bus
stop advertising andmarketing
§ Potential Citycontribution couldincrease ridership
Pilot Details
Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot
Marketing
§ Bus stop advertising program§ Social media§ Channel 11§ Chandleraz.gov§ CityScope§ Press Release§ Direct mailing to known riders
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Proposed First-Mile, Last-Mile PilotProposed First-Mile, Last-Mile Pilot
Measuring Utilization§ Data from Lyft§ Survey riders§ Valley Metro bus stop boarding data§ Results inform future decisions regarding transportation
technology
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City Contribution Options and Cost Estimates
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1. Number of trips per month is an estimate only. Actual trip counts may vary, which would impactproject cost. Ridership trends and cost will be monitored throughout the duration of the pilot.
2. Funding for the pilot would come from Chandler’s share of state lottery proceeds, which can only beused for transit. Cost numbers do not include a potential offset from increased bus fare revenue.
#1 #2 #3Average Trip Cost $10.00 $10.00 $10.00Lyft Discount 10% 10% 10%Chandler Contribution 10% 15% 25%Total Passenger Discount 20% 25% 35%Average Discount per Trip $2.00 $2.50 $3.50Average Resident Fare $8.00 $7.50 $6.50Number of Trips per Month1 250 300 400Monthly Cost $250 $450 $1,000Annual Cost (Nearest '000)2 $3,000 $6,000 $12,000
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QUESTIONS AND COMMENTS