Download - Profile for Graphic Principles Two
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Fanny Isabel Bravo
Logos and Process
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CLIENT: Blossom Children ( Graden )DESIGNER: Fanny Bravo
2585
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5 Bainbridge, Bronx,NY, 10458
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w.blossomchildern.com
Fanny Bravo
718-772-7740
Graphic Design
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Bryan
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Layout Assignment
PAULASCHER Eddie Harris - Bad Luck Is All I Have (1975)
Art Director: Paula ScherIllustration: David Wilcox
In 1972, Scher jumped into the popular culture; as art director for CBS and Atlantic Records in New York City. While at CBS she designed approximately 150 album covers a year, and produced so many ads and posters.
She preferred to created mood or stage a mysterious scenario than provide literal depictions of bands and performers.
BORNIN
1948
BIOGRAPHY
DESIG
NER
In Washington D.C, in 1948, one of the most amazing graphic desiger, painter
and art educator was born. She went on to study at the Tyler School of Art in Phil-adelphia. Where she got her Bachelor’s degree in Fine Arts in 1970. From there she travelled to New York where she has made her name.
Her early career was a short stint at publishers Random House before
moving to the advertising and promotions department of CBS Records. Where she spent two years working in. She move to CBS’s big competitor Atlantic as an art director in 1974 enabled her to spread her creative ideas through the medium of album cover art and others.
PENTAGRAM
KOPPEL &
SCHER
TIME INC.
TYLER SCHOOL OF ART
The Public Theater CBS
The Three Degrees - Standing Up For Love (1977)Design: Paula ScherPhotography: Bill King
Logo
s &
Car
eer
“It took me a few
seconds to draw it,
but took me 34 years
to learn how to draw
it in a few seconds”
The Citibank logo is widely
regarded as one of the most
iconic and widely recognized
bank logos in the world.
Its current version was
created in 1998 by Paula
Scher .She sketched onto
a napkin in a few seconds.
People wondering how those
a company pay someone so
much money if she made for
feel seconds. She been doing
this for a long time and got
the hand of desgin logos.
it’s her years of experience
as a designer that allow to
accomplish such feats. Also
she didn’t tell until later on
. This logo is still being use
until today.
Scher left CBS Records in 1982, She formed the studio
Koppel & Scher with Terry Koppel in 1984, where she
embraced the pressures of working on her own. The
experience taught her the challenge of keeping her own
clients and paying for rent and others. Since they are just
started it for the first time, two would work in their design
agency for 6 years.
Great Beginnings, 1984
In 1991, after the studio
suffered from the recession.
Koppel took the position of
Creative Director at Esquire
magazine, She joined
Pentagram as a partner
in the New York office.
Since then, she had been
a principal at the New York
office of the Pentagram
design consultancy
Branding & Identi ties SystemsIn 1994, Paula Scher was the first
designer to create a new identity and
promotional graphics system for The
Public Theater, a program that become
the turning point of identity in designs
that influence much of the graphic
design created for theatrical
promotion and for
cultural institutions Also created the first poster
campaign for the New York
Shakespeare Festival in
Central Park production of
The Merry Wives of Windsor
and Two Gentlemen of
Verona.
Art Directors Club Hall of Fame 1998, Chrysler Award for Innovation
AWARDS
in Design 2000 AIGA Medal 2001, National Design Award (Cooper Hewitt
Smithsonian) 2013 Honorary Doctorates from Corcoran School of Art, Maryland Institute of Art and Moore college of Art.
Awards for graphic design; American Book Award nominations for best book design, and for best compilation of written and graphic material, both 1981, both for The Honeymoon Book: A Tribute to the Last Ritual of Sexual Innocence.
The School of Visual Arts grants a Master
Series Award, showcase of Make It Bigger
Awards: Print's Regional Design Annual 2011
for Shakespeare in the Park 2010 campaign
Map Murals for Queens Metropolitan Campus
Environmental Graphic for Parking Garage at
13-17 East 54th Street.
Scher, Paula
Him by Christopher Walken
Public Theater, 1994
Scher, Paula The Diva is Dismissed
Public Theater, 1994
York 10128
April 20
5:00 p.m
2 E 91st St, New
www.cooperhewitt.org
Poster Project
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