Download - Press release tips
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5 Tips for Writing Press Releases
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Make your press release concise and no longer than a single side of A4. If a journalist wants extra detail they’ll contact you! Use short sentences and paragraphs.
Tip #1
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Editors edit from the bottom up, so put all the important information in the first couple of paragraphs – who, what, where, when, why and how.
Tip #2
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Check that names are spelled correctly (surprisingly easy to get wrong!) and you’ve got the right job titles for anyone you mention.
Tip #3
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Tip #4
Reporters like a story with humour, a twist or something unusual. A triumph over adversity is also popular. Local angle/community improvement will be of interest.
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Tip #5
Finish your press release with “ENDS” at the bottom, to make it as clear as possible that you’re done. This is what the journalist will expect to see.
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