Using APIs to Enable Powerful Marketing Tools
WEBINAR
Meet the Speakers
Byron SakoulasDirector of Product
Cloud Elements
Phil EarleySenior UI Engineer
Cloud Elements
Kunal BatraDeveloper Evangelist
Sendgrid
Josh TiltonSenior UI / UX Designer
Sendgrid
What is an API?
APIApplication Programming Interface
What is the relationship between
an API and UI?
UI API
APIUI
What should you be looking for when you’re buying a marketing
application?
Building...
...Your Toolset
Keep in Mind❏ Make sure their APIs supports the resources you need❏ Events to notify you of changes to a resource
❏ Does their API allow you to be more flexible❏ How many applications will be using this API?
❏ The API should have robust support for all questions❏ Make sure the API has good quality documentation
When building a customized engagement
toolset, how does SendGrid fit in?
70% of team members use iDoneThis only via email.
How does Cloud Elements support this?
Your App
EMAILOBJECT
Notification
Task
/Act
ivity
CLOUD ELEMENTSEXAMPLE
Cloud Elements 2015 - Confidential & ProprietaryCONFIDENTIAL & PROPRIETARY - 2015
SendGrid
DATAMAPPER UI
Questions?