Using APIs to Enable Powerful Marketing Tools

WEBINAR

Meet the Speakers

Byron SakoulasDirector of Product

Cloud Elements

Phil EarleySenior UI Engineer

Cloud Elements

Kunal BatraDeveloper Evangelist

Sendgrid

Josh TiltonSenior UI / UX Designer

Sendgrid

What is an API?

APIApplication Programming Interface

What is the relationship between

an API and UI?

UI API

APIUI

What should you be looking for when you’re buying a marketing

application?

Building...

...Your Toolset

Keep in Mind❏ Make sure their APIs supports the resources you need❏ Events to notify you of changes to a resource

❏ Does their API allow you to be more flexible❏ How many applications will be using this API?

❏ The API should have robust support for all questions❏ Make sure the API has good quality documentation

When building a customized engagement

toolset, how does SendGrid fit in?

70% of team members use iDoneThis only via email.

How does Cloud Elements support this?

Your App

EMAILOBJECT

Notification

Task

/Act

ivity

Email

CLOUD ELEMENTSEXAMPLE

Cloud Elements 2015 - Confidential & ProprietaryCONFIDENTIAL & PROPRIETARY - 2015

SendGrid

DATAMAPPER UI

Questions?