Download - Pos
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WHAT IS MOST IMPORTANT
PRODUCTOR
BRAND?
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APPETITEAPPEAL
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CALL-TOACTION
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TOUCH-MEDISPLAY
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Never build a display so the
consumer believes it can’t be touched
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The 5 principles
EYE-LEVELSELLS
MORE!
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The 5 principlesMerchandise with
complementary products on aisles closest to the entrance or check-out
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The 5 principlesBreak the
« line of vision »in aisles withthe display
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The 5 principlesBuild displays at the
check-outs and on the perimeter aisle
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The 5 principlesBuild in
high-traffic locations
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3GOOD
DISPLAYRULES
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Use maximum6 wordsLegible
from 5 meters
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When price promoting, use
« informal script » rather than
« formal print »
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Combinesingle packages
withmultipacks
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The extra costof an attractive
display, on top ofwhat you alreadypay for location,
is negligible
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Good merchandising STIMULATES people to buy
MORE!!!
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INDOORProductbeforebrand!
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OUTDOORBrandbefore
product!