Download - PlacePop: Social Media Week LA
Virtual Loyalty Card Platformfor iPhone, Android, Web,
Twitter and Facebook
Two core products:
Consumer Mobile app: Business Web app:
http://placepop.com/about/tour http://placepop.com/about/business
PlacePop provides
businesses a virtual loyalty card program
This allows companies to
attract,retain, and
rewardcustomers using
the familiar features of a loyalty card
What are the advantages of a
virtual card?
Far greater flexibility
for promotions
Dramatically reduced program operating costs
Increased opportunity for exposure on
other social networks
Why smartphones?
In the United States:
52 → 108 million smartphones
In Europe:
44 → 95 million smartphones
Everywhere else:
102 → 292 million smartphones
Okay, show me this card!
Business name and location
Photo of the place
Engaging, animated check-in history
Card numbering for adoption-based marketing programs
The number of people who have a card at a given place is
visible to everyone
Cards have familiar status levels that do not require re-educating
consumers
1. Basic card
First check-in
2. Bronze card
after 3 check-ins
3. Silver card
after 10 check-ins
4. Gold card
after 25 check-ins
5. Platinum card
after 50 check-ins
Brand exposure through social media
Facebook has more than 400 million active users
The average user has
130 friends
More than 100 million users are accessing
Facebook on a mobile device
Mobile users are twice as active as other users
Twitter has over 100 million
registered users creating
65 million tweets a day
37% use Twitter from a mobile device
PlacePop is an innovative consumer product
for both the web and mobile devices …
… as well as a tool for any business to create and manage a virtual
loyalty card program …
PlacePop for Businesses: Simple setup
PlacePop for Businesses: Simple setup
PlacePop for Businesses: Simple setup
PlacePop for Businesses: Simple setup
PlacePop for Businesses: Simple setup
Each business can design its own loyalty card with a custom
image.
When your customers check in, you can greet them with a friendly
promotional message.
Watch the video tours
Consumer iPhone app: Business web app:http://placepop.com/about/tour http://placepop.com/about/business