social media week mumbai
TRANSCRIPT
OVERVIEW
+ ABOUT+ EVENT EXAMPLES+ SOCIAL MEDIA WEEK, MUMBAI
CONTENTS
+ ABOUT+ EVENT EXAMPLES+ SOCIAL MEDIA WEEK, MUMBAI
CONTENTS
Social Media Week is a worldwide festival collaboratively organized and participated by the people from all walks of life united and brought together by Social Media
23 CITIES16 COUNTRIES65K ATTENDEES5K PRESS MENTIONS1M ON SOCIAL AND MOBILE600M IMPRESSIONS
LONDON
BARCELONA
BERLIN
LOS ANGELES
VANCOUVER
HONG KONG
SHANGHAI
BOGOTÂ
JEDDAH
GLASGOW
CHICAGOTORINO
HAMBURG
SÃO PAULO
SAN FRANCISCOTORONTO
TOKYOPARIS
WASHINGTON DCMIAMI
NEW YORK
SEOUL
GLOBAL FOOTPRINT 2012
SINGAPORE
Social Media Week originated in New York in 2009, and has rapidly spread across the world
Why should you be interested?
Real change does not happen by the coming together of ideas.
It happens by the coming together of people with ideas (and people who will benefit from these ideas).
1. Social Media Week is an unique event which is online led but concentrates on the ‘Human network’.
We are no longer just ‘Indian citizens’.
We are global citizens who are exposed to global brands, trends, and culture.
Similarly, what we do in India should get noticed by the world.
2. Social Media Week is a platform to ‘Glocalize’.
Everything we do during Social Media Week will be amplified and showcased to the world using the power of our network and social media.
FEB ‘13 GLOBAL STATS
3. Social Media Week is the only event that is social in the true sense.
1. Online led but concentrates on the ‘Human network’.
2. A platform to ‘Glocalize’
3. The only event that is social in the true sense.
Why should you be interested?
TESTIMONIALS
Having just launched my new TV show on Hulu, I wanted to know the best way to get the word out—it seemed like Social Media Week was the perfect opportunity. ”“ Larry King, host of Larry King Now
Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team.
Michael Lazerow, CEO of Buddy Media (Now part of SalesForce)”“”“
Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future.
Ellen McGirt. Writer, Fast Company Magazine
There is an active participation from prominent professionals, CXOs, public figures, celebrities along with the larger community.
GLOBAL PRESS MENTIONS
SMW’s February 2013 event received 5,000 press mentions globally, generating more than 400M impressions. Sources included CNN, NY Times, Fox News, TNW, Huffington Post, The Guardian, GQ Italia, Wired and more.
BRANDS
PARTNERS
+ ABOUT+ EVENT EXAMPLES+ SOCIAL MEDIA WEEK, MUMBAI
CONTENTS
Mayor Michael Bloomberg uses Social Media Week to advocate
the “Made In NY” initiative
It was led by leading experts from Tumblr, Nokia, Google+, Percolate, Dachis Group and
Bitly.
Master Classes for students were hosted throughout the week by SMW’s School of
Emerging Media & Technology“Made In NY”
initiative
Kicking off SMWNYC at Bloomberg, Scott Monty, Global Head of Social Media
gave a keynote address to launch the new Ford Fiesta Movement,
seen by a packed audience of journalists and executives.
A week long event with a workshop & individual sessions devoted to mobile photography. The 1197 Conference
welcomed hundreds of mobile artists, photographers & enthusiasts exploring
trends and technology as well as creating opportunities and careers in mobile
photography.
As part of a global partnership, PepsiCo sent a number of key
executives on a tour of three SMW cities, starting in New York, then
London and Sáo Paulo. In each city they were able to speak at events and engage with local SMW communities.
The Simulcast Lounge, powered by Nokia, Livestream and Monster
Purity Headphones, featured three screens that streamed content from various Social Media Week events, including the Main Stage, Official Hubs, Master Classes and events
happening around the world.
+ ABOUT+ EVENT EXAMPLES+ SOCIAL MEDIA WEEK, MUMBAI
CONTENTS
SOCIAL MEDIA WEEK, MUMBAI 23rd Sept – 27th Sept 2013
• Amplify• Learn & Share• Collaborate• Celebrate• Connect• Mobilize• Create Awareness• Put Mumbai (and India) on
the Social Media global map
OBJECTIVES
Coming to India for the first time and Mumbai will be the host city for this annual mega festival.
It will be happening in Mumbai simultaneously with nine other cities – Barcelona, Berlin, Bogota, Chicago, London, Sao Paulo, Torino and Toronto from September 23rd to 27th 2013.
All the ten cities will be interconnected through similarly themed events.
UNIQUENESS
Social Media Week comprises of multiple events of different formats and themestaking place across multiple hubs (venues) across the city.
FORMAT
GLOBAL THEME
FOCUSGENDER 50/50: EQUAL PARTICIPATION FROM BOTH MEN AND WOMEN
PARTNERS/SPONSORS
CITY HEADLINE SPONSOR
ADVISORY BOARD
Karthik NagarajanNational Director –
Social Media & Insights GroupM
Avinash Kaul CEO, ET NOW,
Times NOW and Zoom
Anish SrikrishnaCMO, Pearsons
Anshul Punhani CMO, Monster India
Ajay AmbekarDeputy Secretary,
Protocol, Govt. of Maharashtra
Devraj Sanyal M.D. Universal Music
India & SAARC
Advisory Board is in the process of expansion to add diversity and representation from different segments.
Karthik Srinivasan National Head, Social@Ogilvy
Madan Sanglikar CEO, AD2C
Kiran Khalap Co-founder and
Managing Director,chlorophyll
Malini Agarwal, Founder &
Blogger-in-Chief,MissMalini Publishing
Omar QureshiEditor-in-Chief,
zoOm TV
Pushkar SaneCo-Founder & CEO -
Ratish Nair CEO, Admagnet
Rajan Srinivasan CEO, IBNLive.com
Unny Radhakrishnan Head of Digital -
South Asia-Maxus Global GroupM
Sandeep Pandey Principal Partner,
Consulting, Analytics& Intelligence, Mindshare
Papri Dev India Practice ChairPractice Genesis BM
Neville TaraporewallaSr. Director | A & O |Emerging Markets |
India ,Thailand ,Malaysia & Korea at
Microsoft Corporation
SCALEEXPECTED
ATTENDEES
• Citizens from all walks of life– Students– Runners– Bikers– Foodies– Travelers– Homemakers– Celebrities– Actors– Artists– Teachers– Everyone and
anyone who use or are impacted with social media
10,000+ expected
• Senior & Mid Management Professionals From– Government– Corporate– Digital Marketing
Agencies– Creative Agencies– Entrepreneurs/SMB– NGOs– Product/Tool
Development Organizations
– Media Publishers
SPEAKERS
• David Karp, CEO Tumblr• Kevin Systrom, Co-Founder Instagram• Reid Hoffman, Co-Founder LinkedIn• Jack Dorsey, Founder Twitter• Karim Temsamani, Google APAC President• Senior Executives from Pinterest, Twitter, Google, Facebook, LinkedIn,
marketing cos, media, ad agencies (incl. digital)• Advisory Board• Celebrities/actors – Rahul Khanna, Milind Soman and others (who are
active on social media)• Musicians• Fashionistas• Bloggers• Govt. officials & politicians• Leading personalities from and for the various event categories and most
importantly the citizens from all walks of life.
EVENT THEMES
Advertising & Marketing
Networking & Parties
Business & Entrepreneurship
Education & Learning
Health & Wellness
Lifestyle & Culture
Media & Publishing
Government & Administration
Science & Technology
Society & Environment
HUBS
* Venues to be confirmed closer to the start of the event
Advertising Hub(GroupM offiice & Westin)
Main Hub (Grand Hyatt)
Entrepreneurship& Technology Hub*
(IIT Mumbai)
Education Hub*(Mumbai University)
Media Hub*(Network18)
Culture Hub(NCPA)
Governance Hub(Mantralaya)
Other Locations*Coffee Shops (CCD/Starbucks), Comedy Store, Night Clubs (Blue Frog, Hard Rock Café),
Multiple Restaurants and more…
Lifestyle & Fashion(Godrej Campus)
Social Investing: Digital Wall Street
The 140 Character Resume:How Your Social Media Footprint
Can Get You Hired.
Social Good Startup Stories:Leveraging (Social) Media For Good
Social Media Action Camp –Growing Your Brand Online:
Facts, Data and Tactics
Opening party
How Social Is Your Foundation?
Social + Grassroots = Change
Master Class: Designing Your Day:Maximize Your Brain, Maximize Your Day
Solar-Powered Hope with LUCI Lights
Social Media for Social Action:Empower your supporters,advocates and consumers
Analyzing social conversation:a guide to data mining and
data visualisation
Crowd Creativity: a Conjunctionof Crowdsourcing, Collective Wisdom,
and Social Media
Master Class: Build Insanely EffectiveLanding Pages With Old School Secrets
Social Media &Mobile: Is your social media
Strategy mobile-ready?
The Future of SocialMedia Interaction Between
Fans and Entertainers
Open and Unfiltered: Defendingthe Internet, Featuring
Alexis Ohanian and Eli Pariser
Other Ways of Being Social Around the News
Social News by The New York Times
Read Anything Good Lately? HowWOM, Social Media,
and RecommendationsDrive Media Consumption
Twittamentary
Social Media, Art, Music and Wine
Social Music Meetup
Are you decent? Social media etiquette\and the law
Songs From A Room
Grief 2.0: How Twitter, Facebookand More Social Media Channels
Changed the WayWe Grieve and Celebrate
Life
Master Class:How to make your brand human.
From brand brief to tweet, how will youcreate your brand's unique online presence?
Master Class: Learn to Find Great Ideaswith Online Crowds
Master Class: Designing Your Day –Using technology and social media toenhance, not overwhelm, your day
Using Facebook and Google+To Engage Prospective Students
A Social Media revolutionserving themost vulnerable—A Global Health Event
Bridging The Gap Between DoctorAnd Patient Using Technology
Can Social Media ImprovePopulation Health?
How social media is innovatingdisaster response and recovery
Social MediaAnalytics Helps UNICEF Save Lives
Rewiring Government for Openness,Connection, and Choice,
Featuring Susan Crawford and Beth Noveck
Facebook and Government
Women, Tech, and Democracy:The Next FrontierMacro Trends for 2013:
Where Do We Go From Here?
Capturing Attention of the Young Digerati
You Said You 'Like' Me But We Never DoAnything Together
The Worst Social Media Campaigns of 2012
What the F*** is an Influencer?
What’s On Your Plate?: HowDigital Has Evolved Our Palates
Society& Environment
Business&
Entrepreneurship
Networking& Party
EVENTS
Health& Wellness
Advertising& Marketing
Government& Administration
Education& Learning
Science& Technology
Media& Publishing
Lifestyle& Culture
Networking parties
Mixers
Musical evenings
Closing bash
SAMPLE CONTENT
EVENT FORMATS
Class Demo Google Hangout Keynote Multi-format Networking mixer Panel Party
Presentation Showcase Workshop Other Innovative formats
like musical concerts, exhibitions, food walks, tweet ups, open air bus/ bikers/ runners hangouts, sit downs…
EVENTS @MAIN HUB
Day 1 - 2: 23rd – 24th Sep 20130930 – 2400
1000+ delegates expected
Inauguration Keynote Presentations Panel Discussions Workshops Master classes Multiple tracks for various themes Simulcast lounge Surprise/Customized Events Networking Parties
EVENTS @OTHER HUBS
Format: Multi-formatted events 3 – 5 hours every day
Day 3 - 5: 25th – 27th Sep 2013
MARQUEE EVENTS
Musical concerts
Stand up comedyFashion Show @Godrej
India Cultural Lab
Food walks
Bikers ride
Runner’s meet - Pinkathon
Photography exhibition
Digital Media– EDMs– Display– Search– Social Media
Electronic Media Television
– Times Now– ET Now– zoOm– Network 18
Radio
Outdoor Media– Mumbai– Delhi– Bangalore– Chennai– Hyderabad
EVENT MARKETING
THANK YOU!For more information contact:
HEMANT SORENGDirector, Social Media Week, [email protected]
www.socialmediaweek.org/mumbai