pimpin' ain't easysoftware product marketi—GAHHH

but i don't sell anything

ideas

projectstools

practices

philosophy

reknown

respectclients

influence

opportunity

purpose

community

friends.

so i have this thing...and nobody loves it

like i do

nobody even uses it:(

you couldn't even sell a dog

a bone.

NEWSFLASH!

you're doin' it wrong

FEATURES

BENEFITS

vs

FEATURES• class-driven development• cross-browser support• ajax

• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"

BENEFITS

THEY'RE doin' it wrong

BZZZZZZZZT!

• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"

BENEFITS

these are actually FEATURES in disguise

feature |ˈfē ch ər|noun1 a distinctive attribute or aspect of something : safety features like dual air bags.

features describe the THING

"ease development"

think again

"ease development"

that's a benefit

isn't it?

think again

"ease development"

that's a benefit

isn't it?

think again

OMFGZ WOULDN'T IT BE

AWESOME IF...

the "BENEFIT" litmus test

OMFGZ I WANT EASED

DEVELOPMENT

OMFGZ I WANT EASED

DEVELOPMENT

this took half the time

omfg wouldn't it be awesome if...

I could enjoy doing this

omfg wouldn't it be awesome if...

I felt like an ass-kicking ninja

omfg wouldn't it be awesome if...

ideas

projectstools

practices

philosophy

FEATURES

reknown

respectclients

influence

opportunity

BENEFITSLevel 1

friends

community

BENEFITSLevel 2

purpose.

BENEFITSLevel 26

BENEFITSalways boil down to

I want to feel good about

myself

kathy sierra

Be the "I Rule! " product, not the "This thing I bought does everything, but I suck!" product.

Anti-Benefits

guilt insecurity anxiety

loneliness feeling stupid helplessness

overwhelm

confusion

powerless-ness

feeling clueless

Caused by Software

Use me, and you will kick ass at...

Use me, and you will kick ass at...

merely OK, but better than Prototype

• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"

BENEFITS

• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"

BENEFITS

mushy, meaningless words

My date last night... He was

nice! And unique!

"ease development"

BENEFITS

Get a lot of shit done

Learn to love JavaScript

Not hate client-side stuff

"ease development"

BENEFITS

Use the skills you already know (like Ruby Enumerables)

Get more done, with less learning & wafflings

"ease development"

BENEFITS

You can kick ass at JavaScript

"ease development"

BENEFITS

You can kick ass at JavaScriptAnd if it doesn't make you feel so stupid and/or out of your element, you'll stop bitching about it. Which means you'll be happier. And so will we.

"easy-to-use"

BENEFITS

Total bullshit

And he was so easy-to-use!

"nicest Ajax library"

BENEFITS

Master the whole enchilada

Don't bother to learn numeric success/fail codes

Gee, it's like a real language.

"nicest Ajax library"

BENEFITS

Feel like an Ajax god

BENEFITS• Learn to love JavaScript

•Achieve fancy Ajax shit without bullshit

• Do cooler shit, faster, with less bull

• Level up—using your prior programming skillz

Hey, I did something awesome with

Prototype.

Hey, I did something awesome with

Prototype.