pimpin' [software projects] ain't easy

55
pimpin' ain't easy software product marketi—GAHHH

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Post on 22-May-2015

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DESCRIPTION

Even if you don't agree with evil marketing, you want people to use your stuff. Right? Right. That's why you shared it with the world in the first place. Whether it's open source or commercial, you should do right by your project by pimping it effectively. Compares the marketing copy of Prototype.js vs JQuery as a case study. (Prototype is losing marketshare to JQuery and really needs an overhaul.)

TRANSCRIPT

Page 1: Pimpin' [Software Projects] Ain't Easy

pimpin' ain't easysoftware product marketi—GAHHH

Page 2: Pimpin' [Software Projects] Ain't Easy

but i don't sell anything

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ideas

projectstools

practices

philosophy

Page 6: Pimpin' [Software Projects] Ain't Easy

reknown

respectclients

influence

opportunity

Page 7: Pimpin' [Software Projects] Ain't Easy

purpose

community

Page 8: Pimpin' [Software Projects] Ain't Easy

friends.

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so i have this thing...and nobody loves it

like i do

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nobody even uses it:(

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you couldn't even sell a dog

a bone.

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NEWSFLASH!

you're doin' it wrong

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FEATURES

BENEFITS

vs

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FEATURES• class-driven development• cross-browser support• ajax

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• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"

BENEFITS

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THEY'RE doin' it wrong

BZZZZZZZZT!

Page 18: Pimpin' [Software Projects] Ain't Easy

• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"

BENEFITS

these are actually FEATURES in disguise

Page 19: Pimpin' [Software Projects] Ain't Easy

feature |ˈfē ch ər|noun1 a distinctive attribute or aspect of something : safety features like dual air bags.

features describe the THING

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"ease development"

think again

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"ease development"

that's a benefit

isn't it?

think again

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"ease development"

that's a benefit

isn't it?

think again

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OMFGZ WOULDN'T IT BE

AWESOME IF...

the "BENEFIT" litmus test

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OMFGZ I WANT EASED

DEVELOPMENT

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OMFGZ I WANT EASED

DEVELOPMENT

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this took half the time

omfg wouldn't it be awesome if...

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I could enjoy doing this

omfg wouldn't it be awesome if...

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I felt like an ass-kicking ninja

omfg wouldn't it be awesome if...

Page 29: Pimpin' [Software Projects] Ain't Easy

ideas

projectstools

practices

philosophy

FEATURES

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reknown

respectclients

influence

opportunity

BENEFITSLevel 1

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friends

community

BENEFITSLevel 2

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purpose.

BENEFITSLevel 26

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BENEFITSalways boil down to

I want to feel good about

myself

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kathy sierra

Be the "I Rule! " product, not the "This thing I bought does everything, but I suck!" product.

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Anti-Benefits

guilt insecurity anxiety

loneliness feeling stupid helplessness

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overwhelm

confusion

powerless-ness

feeling clueless

Caused by Software

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Use me, and you will kick ass at...

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Use me, and you will kick ass at...

merely OK, but better than Prototype

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• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"

BENEFITS

Page 43: Pimpin' [Software Projects] Ain't Easy

• "ease development"• "unique"• "easy-to-use toolkit"• "nicest Ajax library"

BENEFITS

mushy, meaningless words

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My date last night... He was

nice! And unique!

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"ease development"

BENEFITS

Get a lot of shit done

Learn to love JavaScript

Not hate client-side stuff

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"ease development"

BENEFITS

Use the skills you already know (like Ruby Enumerables)

Get more done, with less learning & wafflings

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"ease development"

BENEFITS

You can kick ass at JavaScript

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"ease development"

BENEFITS

You can kick ass at JavaScriptAnd if it doesn't make you feel so stupid and/or out of your element, you'll stop bitching about it. Which means you'll be happier. And so will we.

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"easy-to-use"

BENEFITS

Total bullshit

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And he was so easy-to-use!

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"nicest Ajax library"

BENEFITS

Master the whole enchilada

Don't bother to learn numeric success/fail codes

Gee, it's like a real language.

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"nicest Ajax library"

BENEFITS

Feel like an Ajax god

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BENEFITS• Learn to love JavaScript

•Achieve fancy Ajax shit without bullshit

• Do cooler shit, faster, with less bull

• Level up—using your prior programming skillz

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Hey, I did something awesome with

Prototype.

Page 55: Pimpin' [Software Projects] Ain't Easy

Hey, I did something awesome with

Prototype.