8/12/2019 PHI Learning Monthly Book News Bulletin July 2014
http://slidepdf.com/reader/full/phi-learning-monthly-book-news-bulletin-july-2014 1/4
ImmunologyFATHIMUNISA BEGUM
This text gives a comprehensive account on Immunology
starting from its basics, types, structure and functions of
antibodies, to the advanced topics such as immunodeciencies
and immunotherapy. The book explains physiological functioning
of the immune system in states of both health and diseases;
malfunctions of the immune system in immunological disorders
(autoimmune diseases, hypersensitivities, immune deciency,
transplant rejection); the physical, chemical and physiological
characteristics of the components of the immune system in
vitro, in situ, and in vivo in detail. This text embodies a new
insight into immunological concepts in simple, straight forward
and comprehensive manner with clear illustrations. It covers a
wide range of up-to-date information, especially in immunoprophylactic, immunodiagnostic and
immunotherapeutic methods. The book is intended for the undergraduate and postgraduate
students of biotechnology, zoology, microbiology, biochemistry and immunology.
Matrix Methods of Structural AnalysisGODBOLE, et al.
The book describes in great detail the Matrix Methods of
Structural Analysis used extensively for the analysis of skeletal
or framed structures. It gives complete coverage to the subject
starting from the basics. An accompanying CD with the book
contains source code, explanation of INPUT/OUTPUT, and test
examples. Though, the concepts have been presented in quite
general form so that the book serves as a learning aid for
students with different educational backgrounds as well as the
practicing engineers, the primary objective is to present the
subject matter in a simple manner so that the book can serve
as a basic learning tool for undergraduate and postgraduate
students of civil engineering.
Informatics
NAIR & CHANDRA
Primarily intended as a text for undergraduate and postgraduate
students of various disciplines wherein 'Informatics' is prescribed
as a core or foundation course, the book introduces readers
with the tools and applications of information technology,
highlighting its use by the digital society. It also discusses
concerns and issues of digital technology. Besides discussing
fundamentals concepts of hardware, software, networking,
Internet and applications of IT, the text also deals with other
important topics such as IPR, copyright, patents and software
license agreement including futuristic IT.
International Economics
KENNEDY
Organized in ve parts, this book captures all the recentdevelopments in International Trade Theory in a simple, concisemanner. The book provides a thorough review and analysis ofthe international trade and business environment, and helpsstudents to apply this knowledge to practical aspects ofdoing business in international markets. A rigorous approachis used to provide students with a good understanding of thecomplex nature of international trade and business activities.It emphasizes the economic, geographical, and political factorsthat make international business signicantly different fromdomestic business activities. The book is primarily intended as
a textbook for undergraduate and postgraduate students ofeconomics, commerce and management for their courses oninternational trade, foreign trade and international economics.
Adolescence Education
CHOUDHARY
This book on Adolescence education explains the need of sexeducation that is still considered a taboo in the Indian society,amongst the young adolescents. The book is woven with theexamples of Indian adolescents as a systematic response toaddress their concerns. The objectives, guiding principles,scope and themes of adolescence education are discussed inan effective yet simple manner. This book is intended for theundergraduate students of education and psychology. It is alsodesigned as per the NCERT framework, and hence can proveequally benecial for the students.
` 375.00 • ISBN 978-81-203-4984-1 ` 650.00 • ISBN 978-81-203-4983-4
` 325.00 • ISBN 978-81-203-4986-5 ` 425.00 • ISBN 978-81-203-4980-3
fgUnh Hkk"kk vkSj bldh f'k{k.k fofèk;k¡ ik.Ms;
izLrq r iq Lrd dh jpuk ch-,M-] ch-,y-,M-] Mh-,M- rFkk bZ-Vh-Vh- ikB~;Øeks a os Q fo|kfFkZ;ksa ,oa dk;Z jr f'k{kdksa dks fgUnh os Q lkekU; Lo:i] vkèkkjHkw r O;kdj.k rFkk f'k{k.k fofèk;ks a ls ifjfpr djkus os Q fy, dh xbZ gSA Hkk"kk os Q fu;eks a osQ vfrfjDr vkèkq fud lUnHkZ es a fn, x, mnkgj.k vkS j vèkq ukru f'k{k.k fofèk;ksa dk ifjp; bl iqLrd dh vuwBh fo'ks"krk gSA Hkk"kk dh ljyrk vkS j cksèkxE;rk ij fo'ks"k è;ku fn;k x;k gSA ;g iq Lrd fo|kfFkZ ;ks a dks fgUnh lkfgR; vkS j laf{kIr bfrgkl dk ifjp; ns rs gq , O;kdj.k] x|] i|] ekSf[kd rFkk fyf[kr Hkk"kk dh f'k{k.k izfofèk] vko';drk] f'k{k.k es a lgk;d midj.kks a osQ iz;ksx] lw{e f'k{k.k ,oa ikB;kstukvks a dk mYys [k djrh gSA
` 325.00 • ISBN 978-81-203-5003-8 ` 250.00 • ISBN 978-81-203-4988-9
NEW ARRIVALS
PHI Learning
8/12/2019 PHI Learning Monthly Book News Bulletin July 2014
http://slidepdf.com/reader/full/phi-learning-monthly-book-news-bulletin-july-2014 2/4
PHI Learning
Industrial Electronics and Control: Including Programmable Logic
Controller, 3rd ed.
PAUL
The third edition of this well-accepted book incorporates
several new sections and modications in the chapters on
power supplies, differential ampliers, operational ampliersand programmable logic controller (PLC) without affecting
the ow of the previous editions. Numerous examples and
questions are also included in various chapters. The text
introduces readers with the mode of operation of the different
power electronic power devices in circuits and systems that
are in wide use today in modern industry for the control
and conversion of electric power. It is primarily intended for
the degree and diploma students of electrical engineering,
electronics and communication engineering, and electronics
and instrumentation engineering.
Industrial Marketing, 2nd ed.
PHADTARE
Primarily designed for the postgraduate students ofmanagement, this thoroughly revised book incorporates various
aspects and concepts of marketing. The book now, in its
Second Edition, introduces four new chapters, namely, Review
of Marketing Fundamentals, Industrial Marketing Environment,
Negotiating Sales Deals, and Key Account Management and
four new case studies, which makes it a perfect combination
of theory and practice. Addition of more diagrams and chapter
end problem question makes it more informative.
Case Studies in Marketing: The Indian Context, 6th ed.
SRINIVASAN
The sixth edition of this well-received book provides casesfrom real business world with fairly detailed information.
This book is primarily intended for postgraduate students
of management and international business. The new edition
of the book includes four new cases—3G Network in India,
Hindustan Unilever Limited, Indian Airline Industry and Indian
Retail Industry and twenty-one revised cases.
Relationship Marketing: Concepts, Theories and Cases, 2nd ed.
BISWAS
This book, now in its second edition, continues to incorporate all the aspects of relationship marketing, supported by practical examples and
numerous case studies. The revised edition includes more topics related to emerging concepts of marketing and technology, new and contemporary
case studies from industries and case assignments. Designed for postgraduate students of management, the book will be equally useful for
relationship managers, executives and marketing managers.
` 495.00 • ISBN 978-81-203-4990-2
` 295.00 • ISBN 978-81-203-5005-2
` 325.00 • ISBN 978-81-203-5006-9
` 395.00 • ISBN 978-81-203-4996-4
Web Technology: A Developer's Perspective, 2nd ed.
GOPALAN & AKILANDESWARI
This well established text, now in second edition, includes a
new chapter on PHP which is an important web programming
technology. This book provides students wi th a comprehensible
introduction to the programming and scripting languages
currently used to create Web sites and Web applications—the
main aim being to teach the programming concepts of various
Web technologies and the fundamentals needed to program
on the Internet. This book is intended for the rst course in
Web technology, and covers the required topics in sufcient
depth to meet the basic needs of the readers. It is primarily
designed as a text for undergraduate students of computer
science and engineering, and information technology and
postgraduate students of computer Applications.
Introduction to Data Mining with Case Studies, 3rd ed.
GUPTA
Primarily designed as a textbook for the students of computer
science, management, computer applications and information
technology, the book explicitly explains both theory and
practice of data mining. The text has been revised thoroughly
and updates readers on data pre-processing, association rule
mining, supervised classication, cluster analysis, web data
mining, search engine query mining, data warehousing and
OLAP. The case studies, dealing with real business problems,
in each chapter provides the readers with greater insight into
the data mining techniques. Many examples, review questions,
MCQs, chapter-end exercises and a number of class projects
for students are the additional features of the book.
Introduction to Artifcial Intelligence, 2nd ed.
AKERKAR
Intended for B.E./B.Tech. students of computer science and
engineering, B.Sc. (Hons.) and M.Sc. students of computer
science, and MCA students, this second edition has been fully
revised and updated. The text begins with an overview of
articial intelligence. Then it discusses topics such as symbolic
logic, knowledge acquisition, representation, reasoning, AI
technologies, expert systems, neural networks, case-based
reasoning and constraint programming. Six new chapters have
been added in this edition which cover topics such as intelligent
agents, planning, soft computing, robotics, machine learning
and intelligent systems. Besides, the book also includes a new
appendix on AI tools and an updated glossary.
` 495.00 • ISBN 978-81-203-5002-1
` 425.00 • ISBN 978-81-203-4997-1
` 425.00 • ISBN 978-81-203-4875-2
NEW EDITIONS
8/12/2019 PHI Learning Monthly Book News Bulletin July 2014
http://slidepdf.com/reader/full/phi-learning-monthly-book-news-bulletin-july-2014 3/4
PHI Learning
Finite Element Method and Computational Structural Dynamics
SHRIKHANDE
Primarily intended for senior undergraduate and postgraduate
students of civil, mechanical and aerospace aeronautical
engineering, this book is a useful resource for vibration and
stress analysis professionals. It is an effort to highlight theimportance of reliability in engineering computations. This text is
specically aimed at the audience with a background in vibrations
and stress analysis. A major benet of this book is a ready
reckoner for theory and algorithms of various tools necessary
for the practice of structural dynamics in addition to an in-depth
discussion of nite element theory and estimation and control
of errors in computations. This text provides tips for improving
the quality of nite element solutions and the companion DVD
containing ready to use nite element applications.
Manufacturing Processes
KUMAR & GUPTA
This book is an introductory textbook on manufacturing
processes that is written for the rst year engineering students
of various universities. The entire subject matter of the book
has been organised in twelve chapters covering engineering
materials and their properties, importance of manufacturing,
basic processes and the tools and machines used. The bookalso introduces the concept of product quality and basic tools
in quality enhancement. The textbook contains about 400
problems for testing the understanding of the core concepts
of the subject. Keeping in mind the type of questions asked
in the university examination, short answer type questions and
long answer type questions are provided. Wherever possible,
previous years questions are also included.
` 550.00 • ISBN 978-81-203-4995-7
` 225.00 • ISBN 978-81-203-4987-2
ENGINEERING
ECONOMICS
Operations Management
BHATTACHARYA
This book on Operations Management comprehensively dwells
on all the components of Operations Management and pans out
practical approaches for their effective and efcient handling.
The book shows how Operations Management integrates the
top management, i.e. strategic level; middle management, i.e.
tactical level; and functional management, i.e. operational level
functions, to complement each other. Divided into 11 sections,
the book is well-supported with Real-Life Cases and Self-Appraisal
Exercises. The book is primarily intended for the postgraduate
students of management. Also, the book is equally benecial
for the undergraduate students of mechanical engineering.
Vehicle Maintenance and Garage Practice
DOSHI, et al.
The book provides complete coverage of each component of
vehicle that can be maintained and repaired. The role, function
and layout of service stations are also discussed in detail.
The book is specially designed for the undergraduate andpostgraduate students of automobile and mechanical engineering.
Besides, the students of diploma courses of various polytechnic
colleges will also nd this book suitable for their course study.
The lucid language and pictorial representation of the tools
and techniques, makes the text user-friendly and informative.
` 575.00 • ISBN 978-81-203-4978-0
` 295.00 • ISBN 978-81-203-4982-7
Public Finance, 2nd ed.GHOSH & GHOSH
The book titled Economics of the Public Sector has been revamped to Public Finance in its second edition. This new edition is updated with current data and
tables throughout and explicitly states all the assumptions underlying a theory of Public Finance, showing how the results follow logically from the assumptions. It
contains a large number of review questions as well as both analytical and numerical problems on every topic to help the students apply the tools and techniques
learnt and thereby develop a sound understanding of the subject. The book illustrates the theories with the help of simple examples from the Indian economy.
Moreover, it assesses India's economic policies in the light of the theories discussed in the book. The book is intended for the undergraduate students of economics.
` 425.00 • ISBN 978-81-203-4998-8
DVD-ROMINCLUDED
Just Released
8/12/2019 PHI Learning Monthly Book News Bulletin July 2014
http://slidepdf.com/reader/full/phi-learning-monthly-book-news-bulletin-july-2014 4/4
PHI Learning
FORTHCOMING FROM
Rimjhim House, 111, Patparganj Industrial Estate, Delhi-110092
Phones: 011-43031100, 30901100 • Fax: 011-43031144
E-Mail: [email protected] • Website: www.phindia.com