monthly news bulletin
TRANSCRIPT
MATTERS Monthly News Bulletin September 2015
Monthly News Bulletin September 2015
2 | KCT Business School
Content
Industry Institute Connect 04
Academics 06
Entrepreneurial Initiative 14
Faculty Zone 15
Research & Publishing 17
Student World 17
Leagues 18
Special Days 20
Placement and Training 22
Performance Metrics (Nos. ) –September 2015
Guest Lectures 05 Certification Program 05
Workshop 03 External Expertise 04
Paper Publications 02 Leagues 05
Entrepreneurial Initiative 02 Placement Training 02
Monthly News Bulletin September 2015
3 | KCT Business School
Chairman’s Visit
Dr. B.K. Krishnaraj Vanavarayar, Chairman visited KCT Business School campus and during his interaction with the faculty shared a few pointers for the growth of the Institution on September 16, 2015. The key thoughts shared were
Sustainability
o Building the EQ, the right attitude and passion of the students Understanding students' individual needs
o Enhancing the confidence and communication skills of the students o Building the alumni network to benefit the current students
Understanding the Market
o Start new programs based on market needs o Bringing in more adjunct faculty
Visibility
o Build the visibility of the Institution o
It will be our constant endeavour to bring out operational plans to implement these strategic views.
Monthly News Bulletin September 2015
4 | KCT Business School
INSTITUTION-INDUSTRY CONNECTS
Guest Lectures Business Across Cultures by Ms. Shobhana Madhavan, Author of Cross Cultural
Management- Concepts & Cases on September 10, 2015
A Guest Lecture on ‘Business
Across Cultures was
presented to the HR students
of II MBA, by Ms. Shobhana
Madhavan Associate
Professor Amrita School of
Business and author of Cross
Cultural Management-
Concepts & Cases
on September 10, 2015. The
global business scenario was
well discussed that it brought insights into the importance of Cross Cultural Management as a part of personal
and professional life. Ms.Shobhana Madhavan’s experience and knowledge about the culture of countries across
the globe threw light onto the course ‘Cross cultural management’ grasping the attention of all the students. Her
in depth discussion gave virtual global exposure to the students and helped them think beyond national
boundaries. On the whole, her practical view on business cultures, education, languages, lifestyle, food habits in
different countries around the world gave the students a holistic view of cultural dimensions and its
importance. This event was coordinated by Dr. Hemanalini R, Assistant Professor (SRG) CoH
Capital Markets & Mutual Funds by Mr. K. Thangaraj, Trainer ,Lotus Knowlwealth Pvt. Ltd.Mumbai, on September 12, 2015
A Guest Lecture on Capital Markets & Mutual
Funds was organized and conducted on
September 12, 2015 for 24 Core Finance
Students of II MBA (Batch 2014-16), 10
Students from I MBA (Batch 2015-17), and 4
Engineering Students (BE EEE 3rd Year),
KCT Mr. K. Thangaraj, the resource person
facilitated the session on Capital Market
Awareness and the overview of the
Securities Market. The session gave an
overview of Capital Market and Securities
Market including Mutual Funds, Operation of the Capital Market, Investing V/S Trading, and the Financial
Planning and the types of Mutual Funds and the advantages through investing in Mutual Funds. Finally the guest
concluded the session by telling that Investing is a Full Time Activity and There Is No Shortcut to Making Money.
Senthil Kumar A, Assistant Professor (SRG), CoF was the program coordinator
Monthly News Bulletin September 2015
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Employee Outsourcing through Job Portals by Mr. Kapilan Chakravarthy,
(HR&Admin) Greeno Tech Solutions, Coimbatore, on September 14, 2015
The Centre for HR organized a guest lecture on Employee Outsourcing through Job Portals on September 14,
2015 for HR specialization, students of II MBA (Batch 2014-16). The session was led by Mr. Kapilan
Chakravarthy, (HR & Admin) Greeno Tech Solutions, Coimbatore. The interactive session covered the latest
trends in the recruitment industry, the role of the recruiter in corporate and consultancy and also sourcing
through portals. The session covered different types of staffing done in recruitment industry which included
permanent staffing, temporary staffing and others such as RPO .Role of a recruiter in corporate and in
consultancy was also discussed during the session. The lecture the highlighted the current trend of social media
sourcing and professional networks used. The presentation illustrated the real time examples on how employee
sourcing is done by online job portals such as Naukiri.com, Monster.com and Timesjob.com etc. The speaker
highlighted the future of recruitment industry and answered the queries raised by students. This event was
coordinated by student coordinator Gitanjali (II MBA Batch 2014-16) and Dr. Kirupa Priyadarsini M, Associate
Professor & Centre Head, CoH
Institutional and Trade Credits by Mr.Sarath Nair, Cluster Head - HDFC Bank
Ltd, Agri Business Credit- Working Capital Financing, Tamil Nadu, on September 21,
2015 A guest lecture on Insti
tutional and Trade
Credits was
organized on
September 21, 2015
for II MBA (2014-2016
batch) Finance
students as a part of
the course -
International Financial
Management. Mr.Sarat
h Nair, Cluster Head -
HDFC Bank Ltd, Agri
Business Credit-
Working Capital
Financing, Tamil Nadu
was the resource person. He shared practical inputs related to institutional and trade credits.
Compatible business situations and examples helped the students to gain practical exposure on the topic. This
insightful session on Institutional and Trade credit was highly appreciated by the participants. The faculty
coordinator for the guest lecture was Mohanamani P, Assistant Professor and the student coordinators for this
guest lecture were Aravind and Nisha, II MBA (2014-2016 batch).
Monthly News Bulletin September 2015
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Supply Chain Management by Mr. D. Eregamani, Asst General Manager & Head
– TQM, Carborundum Universal Ltd., (Murugappa Group), Hosur on September 23, 2015
Mr. D. Eregamani, Asst General Manager
& Head – TQM, Carborundum Universal
Ltd., (Murugappa Group), Hosur
delivered a lecture on the topic ‘Supply
Chain Management’ on September 23,
2015 at KCTBS. The speaker made an
elaborate presentation on the
importance of managing the supply
chain and how it benefits the suppliers
and customers. The speaker discussed
the concepts with a case of his own
organization and how efficient supply
chain is to keep the costs low and
maximize supply chain profitability
across the chain. He emphasized that organizations should view all the suppliers as business associates rather
than a mere supplier. 60 II MBA students of operations specialization (Batch 2014-16) attended the lecture. Dr.
Jaisankar S, Associate Professor CoO, coordinated the program.
ACADEMICS
Certification Program
Digital Marketing by ACT IIT Kharagpur and Tech Bharat Consulting, on
September 12-13, 2015 Centre for Marketing, has
offered a certification on
Digital Marketing and Social
Media, ACT IIT Kharagpur and
Tech Bharat Consulting for II
MBA (Batch 2014-16). The
program covered various
aspects in Digital Marketing
which included domain
creation, creating blogs, social
media marketing and other
tools to promote sales and to
start business by starting a
domain. The students learning
outcome included creation of
Monthly News Bulletin September 2015
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Digi space on their own and how to understand the various international market with the help of Google
research. The resource person was Dondapati Hari Babu, an entrepreneur and a Digital Marketing Professional
with more than 10+ years of industry experience. He is presently working as digital marketing consultant and
trainer from Hyderabad for the program. The session was conducted on September 12-13, 2015 and the session
was coordinated by Dr.Nalini P, Assistant Professor CoM
Fundamental Warehousing by CII – Institute of Logistics, Chennai, September
14-16, 2015
Issues in warehousing
have conspicuously
driven the domain of
logistics and supply
chain management
during recent times.
Although viewed by
some as simply a place
to store finished goods
its inbound functions
provide significant
economic and service
benefits to both business
and to its customers.
Understanding its
cognizable relevance, Center of Marketing – KCT Business School had hoisted a three day certification
programme in Warehousing from 14th to 16th September 2015. The course was organized and conducted by
KCT Business School and CII – Institute of Logistics, Chennai with latter sharing its resources. Although
projected to be a niche function conventionally, this three day certification course articulated various
imperatives Warehousing Management and techniques in the current digital era. The students were not only
engaged conceptually but supported with online and offline games. The topics which were vividly covered
included Compatible E commerce Warehouse operations, Warehouse site, selection, design and layouts, Third
and Fourth Party logistics, Games on warehousing scenarios, Material handling and Customs and Goods and
Services Act provisions upon warehousing. Finally students were assessed through an examination for
certification. The course was coordinated by Mr. V.Kaarthiekheyan Associate Professor- KCTBS.
Lean Six Sigma Green Belt by Juran Connecticut, USA, September 14-18, 2015
Centre for Operations organized “Lean Six
Sigma Green Belt Certification Program" for
II MBA students (2014 - 16 Batch) from
September 14-18, 2015. It was conducted by
Mr E. Johanan Daniel, MD & Principal
Consultant, Juran having its headquarters at
Connecticut, USA. Twenty-four students
attended the program. Students were
trained on using mathematical, graphical
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and statistical process control tools like Flow Charts, Pareto Charts, Cause and Effect Diagrams and Histograms.
This program also included case studies and examples from service, manufacturing and other industries.
Students were also trained on DMAIC (Define-Measure-Analyse-Improve-Control) methodology which is used
for the product or process already existing in the company when they fall below specifications and need
incremental improvement. Hypothesis Testing, Formulating the Null and Alternative Hypotheses, ANOVA,
Nonparametric Testing and Correlation and Regression formed a part of the program. An examination was
conducted and the students have to undertake a project as a part of the certification program. The above
certification program was coordinated by Dr.V.Kannan, Associate Professor & Centre head CoO
Corporate Taxation by Institute of Computer Accountants (ICA), September 14-
19, 2015 Centre of Finance along with Institute of
Computer Accountants (ICA) offered
a certification program on
“Corporate Taxation" for forty one II MBA
(Batch 2014-2016) students of the Finance
vertical from September 14-19, 2015
at KCT.BS. The program comprised of 35
hours of teaching including Group
Discussion followed by online exam. The
course was facilitated by Mr. Razad,
Faculty, ICA. Areas covered included
Direct Taxes - Salary, House property,
Capital gains, Income from Business or
Profession income from other sources and Indirect taxes - Excise duty, Costumes duty and VAT. All the 41
participants cleared the online exam. This Certification Course was coordinated by Dr.V.R.Nedunchezhian,
Professor & Centre Head and Mohanamani P Assistant Professor, CoF.
Project Management by Accumenta, September 18-19, 2015
A Certificate Program on Project
Management, CAPM was organized by the
Centre for Operations at KCT Business
School for 2014-16 Batch MBA students.
The program objective was to impart
knowledge and skills essential for a
project manager. In addition, on
completion of the program the
participants can attempt for a global
certification which adds value to their
career development.
The program was structured for two days
with six modules starting from September 18 to September 19, 2015. The program covered the Project
Management terminologies, global standards for project management, fundamental practices needed to achieve
organizational results and excellence in the practice of project management. Mr. Girish, a PMP Certified Trainer
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and Founder Director-Accumenta, was the resource person for the program. The resource person made an
elaborate presentation with live examples on the topics covering the functional areas required for a Project
Manager to know in managing projects effectively. Another resource person was Ms.Rajana, Program Manager,
TCS, Coimbatore. 21 students participated in the program. Dr. Jaisankar S Associate Professor, CoO coordinated
the program.
Workshop
Stock Market Investments by Mr.Annamalai, Director Annamalai Capital
Services (P) Limited, Coimbatore, on August 31, 2015
A workshop on Stock Market
Investments was facilitated
by Mr.Annamalai Director,
Annamalai Capital Services
(P) Limited, Coimbatore and
attended by 53 finance
elective II MBA students of
batch 2014-16. The session
gave conceptual and working
knowledge on the basics of
stock market, how technical
analysis charts and patterns
help in timing the investment.
The workshop was
coordinated by Senthil
Kumar A, Assistant Professor (SRG), CoF. The student coordinators for the workshop were Ms.Pavithra Vanshi.S
and Ms.Sowmya Lakhsmi.N, Mr.Masi Periyannan, Ms.Preethi Saranya and Mr.Akash Jaiswal of Batch 2014-16
HR Analytics by Mr. SoudhakarElumalai, Senior Business Analyst, Flipkart.com Bangalore on September 12 -13, 2015
Two days’ workshop on HR Analytics was
organized for students of II MBA (Batch
2014-16). The session was facilitated by
Mr. Soudhakar Elumalai, Senior Business
Analyst at Flipkart.com Bengaluru. The
session started with the Introduction to HR
Analytics, Why HR analytics? Who does it?
Knowing HR systems HRMS/ HRIS,
Controlling HR decision part I, How to
create a HR cockpit? and making a HR
cockpit. Hands on experience were given
Monthly News Bulletin September 2015
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to the students with live data on employee management. The students were taught to work on live project
through which HR initiatives and effectiveness was analyzed followed by testing the effectiveness of HR
initiatives - Pre & Post. The most important part for an HR is Budgeting; data was given to the students and Head
count forecasting and other costing prediction techniques. The workshop concluded with case study discussion
.This program was coordinated by Lakshmi Subbramani Assistant Professor, CoH
Building Brand Equity by Ms. Nisha Raman, Account Manager, GS farm Tazza Produce Pvt Ltd, Bangalore on September 23, 2015
The Centre for Marketing conducted a
workshop on "Building Brand Equity"
for the Marketing students of II MBA
(Batch 2014-16) on September 23,
2015. The facilitator was Ms. Nisha
Raman, Account Manager; GS Farm
Tazza Produce Pvt Ltd, Bangalore. 40
students specializing in Marketing
from batch 2014 – 2016 participated
and benefited out of this program. The
students were introduced to the
concept of Brand equity through
experiential learning by involving
them in activities. The session
provided practical exposure to the participants on the concepts and strategies in building Brand Equity. This
workshop was coordinated by Latha A, Assistant Professor, CoM
Reality Learning
Real Time Online Share Trading Program on August 31, 2015
Real-time Online Share Trading
Programme (ROSTP) was launched on
August 31, 2015. Mr. K. Annamalai,
Director, Annamalai Capital Services
(P) Limited, Coimbatore facilitated the
session. ROSTP is a reality learning
platform for students to learn and
invest in stock markets. The share
trading partner for ROSTP is
Annamalai Capital Services (P)
Limited and banking partner is Axis
Bank. Twenty two students of batch
2014-16 have enrolled and were part
of the ROSTP. Mr.Annamalai officially launched the ROSTP for the batch and highlighted the relevance of the
initiative in improving the knowledge and skill of MBA students. This learning initiative was coordinated by
Senthil Kumar A, Assistant Professor (SRG), CoF. The student Coordinators for the ROSTP was Sumangala V,
Monthly News Bulletin September 2015
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Jaiprakash.R, GowriManohari.E, Bhuvana Chandriga.S, Boggarapu Nikhil, PavithraVanshi S and Sowmya
Lakshmi.N of batch 2014-16.
National Institute of Securities Markets Certification in Securities
Markets on September 11, 2015
The NISM (National
Institute of Securities
Markets Certification
in Securities Markets)
is an online
certification
examination for
finance conducted by
the National Institute
of Securities Markets,
Mumbai to prepare
qualified capital
market participants.
KCT.BS students
specializing in finance
have taken proactive
steps to equip
themselves with conceptual clarity and application knowledge in capital markets through their appearance in
NISM certifications. In total, 62 participants appeared for the exam (40 finance elective students of batch 2014-
16 and another 22 participants from other academic institutions and industry) for the NISM-Series-XII:
Securities Markets Foundation Certification Examination which was conducted on September 11, 2015. Out of
the 40 students from KCTBS, 19 students secured above 60% marks and qualified for the certificate. The top 3
performers in the exam were:
Roll No. Name Top 3 Qualified Marks
14MBA081 RAMYA. A.P. 82 %
14MBA027 SUMANGALA. V 77 %
14MBA093 ARAVIND KUMAR. J 76 %
Senthil Kumar A, Assistant Professor (SRG) CoF was the faculty coordinator for the NISM initiative. KCT.BS
congratulates and wishes these students and others to scale up to higher NISM modules.
Monthly News Bulletin September 2015
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Experiential learning for Business Statistics for Batch 2015-17 - J5 on
September 28, 2015
During the Business
Statistics class, the
concept of
correlation was
explained by an
activity involving
students of J5(Batch
2015-17)Samuel
Arunkumar R, set up
a temporary retail
outlet selling two
favorite brands of
chocolates - Dairy
Milk and Milky Bar.
These chocolates
were sold to the
students.
Promotions were
made to sell these chocolates and the sales made by each team of students were recorded. This
resulted in team-wise data with two variables viz., Sales of Dairy Milk Chocolates and Sales of Milky
Bar Chocolates. The data thus collected was analyzed by Nivedhitha, V for the magnitude and direction
of association between these two variables. The result was -1 and it was interpreted that Sales of Dairy
Milk and Sales of Milky Bar are strongly negatively correlated. Pravin, K. concluded that when the sale
of one brand increases the sales of the other brand decreased. The activity was facilitated by Dr.
B.Poongodi Assistant Professor , CoM for the class of J5, Batch 2015-17 on September 28, 2015.
Experiential learning for Business Statistics for Batch 2015-17 – J3 on
September 28, 2015
Students of J3 (Batch 2015-17) Shyaam
K, Sharan K, Keerte M, Shunmathi M,
Vishnu Sakravarthy and Rajkumar V
K - J3 students staged a skit during the
Business Statistics class on September
28, 2015 to explain the concept of five
number summary and Box-Whisker
plot. The play was based on placement
activities in an engineering college in
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Tamil Nadu. The whole class was divided into two groups- one group was asked to play the role of
Documentary Film Producers and another group took the role of Film Distributors. After the short
play performance the Film Producers and Distributors were asked to record their responses based on
some pre- determined questions .The collected data was compared and analyzed using Five number
Summary and Box-Whisker plot using Microsoft Excel. It was concluded that the distribution was not
normal for the variables 'Estimated Investment Amount' by Producers and Distributors. The session
was facilitated by Dr.B.Poongodi Assistant Professor , CoM.
Mind Mapping for Batch 2015-17 – J1,4 & 6, September 2015
Mind mapping is a highly effective way of
getting information in and out of our brain.
Mind mapping is a creative and logical means
of note-taking and note-making that literally
"maps out" your ideas. A good Mind Map
shows the "shape" of the subject, the relative
importance of individual points, and the way
in which facts relate to one another. This
means that they're very quick to review, as
you can often refresh information in your
mind just by glancing at one. In this way, they
can be effective mnemonics – remembering
the shape and structure of a Mind Map can
give you the cues you need to remember the
information within it. When created using colors and images or drawings, a Mind Map can even resemble a work
of art. As a part of innovative teaching pedagogy in Organization Behavior course for IMBA (Batch 2015-17), the
students of J6, J4 and J1 - were taught to create mind mapping on the topics “Attitude, personality and
perception”. This method has helped the students to learn subjects with fun and colors. This pedagogy was
adopted by Lakshmi Subbramani, Assistant Professor CoH
Local Market Visit, September 2015
As part of Economics course, students of Batch 2015-17 visited various markets in Coimbatore during
the second week of September 2015. The markets explored by the students were Fish market, RS
Scrap market, MGR Vegetable market, Thudiyalur vegetable market, Coimbatore and Mettupalayam
Flower market, Mettupalayam vegetable market, Coimbatore Rice market, Kovilpalayam Vegetable
market, Gold Jewellery market – Town Hall, Saibaba colony vegetable market, R.S.Puram Uzhavar
Sandhai , Onion Market – Mettupalayam, T.K. Provisional, Market – Coimbatore, Fruit market - K.G.,
Street Coimbatore ,Vegetable Market –Thudiyalur, Book Market - Ukkadam Coimbatore markets etc.,
Sunday market to learn about Modus operandi, Market structures, Products dealt, Types of product,
Customer retention, Reason for choice of products sold, Promotion strategy, Price determination,
Innovative strategies adopted, Substitutes, Marketing strategy, Sellers selling skills, Distribution,
Negotiation skills sets, Cost determination, Inventory management, Profit , Procurement techniques,
Demand and Supply Estimation. This learning process was coordinated by the course facilitators of
Economics.
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Rural Visit and MGNREGA, September 2015
As part of Economics course, students of Batch 2015-17 visited various villages to study the effect
of Mahatma Gandhi National Rural Employment guarantee Act (MGNREGA) over the rural
employment, livelihood and agriculture. The students explored the General occupation practiced
in the village, Gender wise categorization, Type of task carried out, Type of job (other than 100 days),
Areas of Improvement, Specialty of village, Advantages and disadvantage of the program, Effectiveness
of the program, Type of task performed in 100 days scheme, Societal Impact, Impact on Agriculture,
Projects undertaken and completed, Amount of Wages received, Benefits received, Problems faced,
Satisfaction level, Modus operandi. The villages visited by students are Thekkampatti
village, Purandampalayam, Vellanaipatti, Vellakundapuram, Behratty, Veerakulam,
Sultanpet, Sengalipalayam, Devarayapuram , Bandisholai , Kurudampalayam, Ikkarai Boluvampatti,
Yeddapalli etc. This learning process was coordinated by the course facilitators of Economics.
ENTREPRENEURIAL INITIATIVES
Young Inspiring Talk by Mr.Santosh Karnananda founder and director of
meraenglish.com on September 10, 2015
The speaker for the day was Mr. Santosh
Karnananda, founder and director of
meraenglish.com. 200 students and faculty
members of KCT and KCTBS participated in
the event. The talk was on how one should
choose his or her career and how to bridge
the gap between education and
employability. The biggest myths about
career -earning money or drawing a fixed
monthly salary were discussed. The basic
definition of career was then explained
briefly with the help of the Maxwell’s
Hierarchy which comprised of the basic
needs, safety needs, social needs, esteem
needs and self-actualization. This was
followed by the examples of alternative
careers like Entrepreneurship, Training and Teaching, Search Engine Optimization and Web Designing. The
session continued by explaining few skills that is needed, to be successful in one’s career. Some important
factors that were mentioned were Practical know-how, Adaptability, Networking, Emotional Quotient and
Communication. The program helped students to understand how to choose a job based on one’s passion. Know
that one should be able to come out of all these myths and follow his heart. Identify skills that are needed to
succeed in a campus which is completely different from the skills needed to succeed in a career and to use social
media to network & connect. The program was coordinated by the LakshmiMeera BL, Assistant Professor &
Center Head- CoE and Praveenkumar and A.C.Vijay II MBA and Sneha I MBA were the student coordinators
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en-talk: real people, real stories on September 16, 2015
Another new initiative of KCT.BS, en-talk - a weekly talk
series, spear headed by Lakshmi Meera BL Assistant
Professor & Centre Head CoE was launched from
September 16, 2015. Mr. Gopala Krishnan, CEO Visual
Marketers, shared his entrepreneurial experiences with
the aspiring entrepreneurs of KCT.BS and KCT. 23
engineering and management students actively
participated in the same. Mr. Gopala Krishnan energized
the audience with his experience and journey as an
entrepreneur. From a school boy who couldn’t draw his
biology records to an introvert in college into a visual
marketer and motivational trainer.
FACULTY ZONE
Knowledge Sharing with Outside world
Dr. Poongodi B, Assistant Professor Dr. Poongodi B, Assistant Professor, CoM addressed 450 HSC students of PSGR Krishnammal Hr. Secondary School, Coimbatore on "Indian Economy - Then and Now"on September 3, 2015. The guest lecture was organized as part of the commerce association activities in the Golden Jubilee Year Celebrations at the school.
Deepa Manickam, Assistant Professor
Deepa Manickam, Assistant Professor, CoH was one of the Chair person for Kendriya Vidyalaya Air force Station
Sulur’s Vidyalaya Management Committee Meeting on September 15 , 2015, the Committee meets quarterly to
discuss on various developments regarding the school’s Academic and Co -curricular activities .
Dr. Vijila Kennedy, Director
Dr. Vijila Kennedy, Director, was a member of the panel and
speaker on “ Technology as an enabler in teacher Empowerment “
in the National Summit on Quality in Education at CII Institute of
Quality on September 22-23 at Bangalore
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Sangeetha. S Assistant Professor Sangeetha. S Assistant Professor (SRG) CoF, delivered a Guest Lecture on the topic 'Cost Output Relation' at The TIPS GLOBAL Institute on September 28, 2015. She spoke on the relevance of learning cost output relationship in order to keep up with the industries in competition
Knowledge and Information Sharing Dr. Mary Cherian did a KIS session on August 18, 2015 on "Case Teaching & Analysis". She spoke of how cases need to be analysed from a student's perspective, how the case needs to be handled in class from a teacher's perspective and the preparation needed to handle and analyse a case. She also gave handouts on Case Learning and templates for a written analysis of a case.
Knowledge Enhancement Ms. A.Latha, Assistant Professor, CoM , has successfully completed a series of courses Under Digital Marketing Specialization through Massive Open Online Course offered by the University of Illinois at Urbana-Champaign, US on
“Marketing in a Digital World”, June 25, 2015 “Digital Analytics for Marketing Professionals: Marketing Analytics in Practice” July 30, 2015 “Digital Analytics for Marketing Professionals: Marketing Analytics in Theory”, August 9, 2015
FDPs /Workshop Organized
Session on SYSTAT on September 21, 2015 A session on SYSTAT was organized on September21, 2015 for the faculty members of KCT BS. SYSTAT is a
comprehensive statistical software package. SYSTAT is a high value, integrated desktop statistics and graphics
software package with features from basic to advanced statistics. SYSTAT brings to you an experience of over 28
years in making analysis simpler and more meaningful for researchers worldwide. The demo session on the
most comprehensive statistical software package SYSTAT 13 which is very useful in research and analysis of
data enabled faculty in understanding the different options of analysis available in SYSTAT in comparison with
SPSS. Not only does SYSTAT offer common procedures like Linear Regression, Analysis of Variance and Non-
parametric Tests but also advanced methods like Mixed Model Analysis, Advanced Regression (e.g. Robust, Non-
linear, Partial Least Squares, etc.) Design of Experiments, Multivariate Analysis, General Linear Models, Path
Analysis, Cluster Analysis, Decision Trees, Simulation techniques like Response Surface Methods. Mr.Gokul
Talele, Data and Statistical Analyst was the facilitator for the session. This session was organized by Dr. Kirupa
Priyadarsini M, Associate Professor & Centre Head CoH
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FDPs /Workshop Attended Dr.Poongodi B, Assistant Professor, CoM participated in a one day Faculty Development Program on
"Structural Equation Modelling" on September 2, 2015 organized by GRG School of Management, Coimbatore.
Scatter plot, Correlation Analysis, Simple Linear Regression, Multiple Linear Regression by Step Method, Viusal
PLS and AMOS were the topics covered under structural equation modelling on workshop mode. Dr.Sriprabha
and Dr.J.Anitha were the resource persons for the sessions.
RESEARCH & PUBLISHING
Research Forum Meeting The research forum meeting for the month of September was organized on September 19, 2015. The Bytes of Knowledge session for the month was facilitated by Dr.Poongodi B, Assistant Professor, CoM, KCTBS on Using VPLS for the Path Analysis. There are various packages that are available to do Structural Equation Modelling and Path Analysis. And this was one such package, which was introduced to research scholars and faculty members. The facilitator discussed the basics of using VPLS, the need to clean the data and the options available for carrying out the analysis. The discussions were pertaining to a real time data set that was used to applying the statistical tool. Bytes of Knowledge session was followed by the presentation of the doctoral work by the scholars.
Publications by faculty
Dr. Nedunchezhian VR and Hemalatha K (2015) published a paper titled “An Analysis of Weak form
Efficiency in Sectoral Indices: A study with reference to National Stock Exchange” in Global Journal
for Research Ananlysis.Vol:4,Issue:7,July2015,pg41-44,ISSN:2277-8160. Impact factor-3.1218
Lakshmi Meera BL (2015) published an article titled - "Relationship between Lean adoption, Lean
SCM practices, ISO 14001 certification, Green SCM practices and Organizational performance an
exploratory study in manufacturing industries” in the Indian Railways Institute of Logistics and
Materials management Journal - Year 2015, Vol XVIII, Issue - 01
STUDENT WORLD
Student Association 2015 The second phase of selection for the Student Association for batch 2015 commenced from August 26, 2015. The
applications were received till August 31, 2015. The total
number of applications received was 63. The selection interview
was conducted on September 1-3, 2015. This selection panel
included the SA office bearers from batch 2014, who took the
lead. The faculty-in-charge for the over-all process was
PriyaDharshini A, Assistant Professor & Centre Head CoS. The
student Coordinator was Surabi. C, COO of batch 2014.
Monthly News Bulletin September 2015
18 | KCT Business School
The list of SA Office Bearers from Batch 2015-17 are as follows
Sl.No. Position Name Roll. No.
1 Chief Communication Officer Sree Kumar.S 15MBA077
2 Placement Committee Member Saranya Devi.R.A 15MBA004
3 KCT Collaboration Coordinator Snegha.V.R 15MBA155
4 Alumni Coordinator Vishnu Sakravarthy.N 15MBA090
5 Official Designer Agnel Sujin.A 15MBA094
Batch Coordinators
6 Batch Manager- J1 Shangeetha.R 15MBA186
7 Batch Manager- J2 Dharsha.K.S 15MBA112
8 Batch Manager- J3 Vinothini.V 15MBA126
9 Batch Manager- J4 Abirami.M 15MBA172
10 Batch Manager- J5 Linksha Veni.S 15MBA174
11 Batch Manager-J6 Pradeep.S 15MBA053
League Coordinators
12 Community Roselin G 15MBA019
13 Environment Abinaya.M 15MBA091
14 Adventure & Photography Aravind.M.S 15MBA115
15 Cultural Adheena Mohamed 15MBA160
16 Sports Nirmal Harindiran 15MBA049
Student Achievement
Hareesh Kumar.M (J2) and Sudharson (J1) of I MBA (Batch 2015-
17) won the second place in the Business Standard Quiz at
Sri Krishna Institutions, Coimbatore. The duo won a cash prize of
Rs.3500. Congratulations!!
LEAGUES
Community League
“An awareness program on Organ and Blood donation" was conducted on September 12, 2015 Mr. Pradeep
Krishnaraj, Co-Chairman - Health Vertical, Yi Coimbatore Chapter & Director, General Motor Products and Mr.
Saran S, Executive Member Yi Coimbatore Chapter facilitated the program. 135 students of KCT BS attended the
session. The facilitators enlightened the students on the myths & benefits and the process of Organ donation.
Students also volunteered to donate the organs and registered for the same. This program was coordinated by
Community League Coordinator Dr. Hemanalini R, Assistant Professor (SRG) along with the student league
coordinators
Monthly News Bulletin September 2015
19 | KCT Business School
Cultural League
The inauguration of the Cultural League was held on
September 12, 2015. The objective of this event was
to bring out the talents of the new batch of students.
16 contestants from I MBA (Batch 2015-17) took part
in the event, which included solo & group singing,
dance and games. Faculty Coordinator of Cultural
League Lakshmi Subramani along with Cultural
League Executive S.Sowmya II MBA and Cultural
League Coordinator Adheena Mohammed – I MBA
Environmental League
The environmental league activity was conducted on
September 12, 2015. A "Drawing competition" on
four different themes related to environment was
organized. The themes included topics such as
Deforestation, Beauty of Nature, Verge of Extinction
and Future 2050.The participants brought out their
piece of art based on the themes which they had
chosen. The best drawing was displayed on the notice
board. 18 students of I MBA participated in the event.
This event was coordinated by environment league
coordinator Sangeetha S, Assistant Professor (SRG),
CoF along with the student coordinators of environment league
Photography League
A workshop on “Basic Digital Photography " was
organized on September 12, 2015. The workshop
was facilitated by Mr. Ganesh Iyer, a Commercial
Photographer, and Mr. Prakash Ramakrishnan and
Mr. Krishnamurthy, Freelance Photographers.
Around 65 students of KCT BS attended the session.
Mr. Ganesh Iyer educated the photograph
enthusiasts on iso, flashlight, shutter speed; types of
photography like wedding, aerial, wildlife, etc. Mr.
Prakash a wildlife photographer exhibited many of
his photos for which he got "Sanctuary Asia" Award.
He explained about his experience on wildlife
photography. The facilitators also reiterated on the
different types of equipment to be used. This workshop was coordinated by photography league coordinator
Senthil Prakash P Assistant Professor, CoH along with student coordinators of Photography league
Monthly News Bulletin September 2015
20 | KCT Business School
Sports League
The sports League of KCT BS organized a Chess
and Carrom competition between I & II MBA
students on September 19, 2015. The winners
of Chess are Mansoor – J5 (I MBA) and the
runner up was Vignesh R (II MBA). The winners
of the Carrom competition are Santhosh and
Samuel-J5 (I MBA) followed by Sreekumar S-J6
and Aravind M S-J4 (I MBA). This sporting event
was organized by Sports League Coordinator –
Priya Dharshini A, Assistant Professor CoS and
Sports Coordinator –Nirmal Harindran (Batch
2015-17)
A creative event I-VINAYAK was organized and conducted by the students of II MBA (Batch 2014-16). The
initiative and objective of the event was to create awareness on protecting the environment on the occasion of
Vinayaka Chathurthi. Students had to create eco-friendly, innovative images of Lord Ganesha. The winners of
the event are I Place, Swathi.J from J1 and Runner up Srilatha from J4 (Batch 2015-17).
SPECIAL DAYS
ONAM Celebration on September 1, 2015 Students of KCT BS in an effort to
make the existing culture
sustainable through informing
and celebrating Onam with all
aesthetic sense had a celebration
on September 1, 2015. Students
began the day with Pookolam by
students of I MBA Batch 2015-17.
This was followed by various
cultural events like song, skits and
dance in the traditional Kerala
way. This event was coordinated
by Lakshmi Subbramani
,Assistant Professor, Cultural
League Executive, S.Sowmya , II
MBA and Cultural League Coordinator Adhenna Mohammed – I MBA
Monthly News Bulletin September 2015
21 | KCT Business School
Teachers’ Day
On September 4, 2015 students of
KCT Business School celebrated
Teachers Day by showing their
appreciation to the teaching & non-
teaching staff with a small token of
appreciation
Engineer’s Day
The Centre for Operations of KCT Business
School celebrated the 48th Engineer’s Day
on September 15, 2015 in association with
IQUBE and KCT. Various events were
conducted for the students to showcase
their talent and this year each department
conducted events for students based on
their specialisation.
KCTBS students participated in Solve- it
event. The event consisted of presenting a
business case and arriving at a solution. The participants found the event interesting and challenging.
30 students of 2015- 17 batch participated in the event that was coordinated by Dr.V.Kannan,
Associate Professor, KCT Business School
Monthly News Bulletin September 2015
22 | KCT Business School
ASSESSMENT
Internship viva-voce
The students of Batch 2014-16 underwent one month Internship during the month of July 2015. The Internship
Viva Voce was scheduled on September 11, 2015. 166 students attended the viva voce. Project coordinator
Sangeetha S, Assistant Professor (SRG) coordinated the Internship and Viva Voce.
TRAINING & PLACEMENT
Placement Training batch 2014-16
During the month of September, 8 hours of aptitude training and 4 hours of Group discussion training was
conducted to prepare the students for the placement as part of the Placement Training for IIMBA students
(Batch 2014-16). Employability test was conducted on September 22, 2015 to test the employability skill of the
students by Dr. Gokilavani R, Lead Trainer
Company Specific Training
Apart from the regular training Mock interview was conducted on September 16 & 19, 2015 to prepare the
students for Colgate Palmolive campus hiring. Company specific training for Colgate Palmolive was initiated by
the Career Guidance Cell and Dr. Mary Cherian Professor & Centre Head CoM, conducted the training for 77 II
MBA students who had registered for the Colgate Palmolive campus hiring
Editorial Team
Ms. Sabita Johnson
Administrative Coordinator, KCT. BS
Mr. Boobal Achuthan
Office Manager, KCT. BS
KCT Business School Kumaraguru College of Technology
Coimbatore – 641 049
0422 221360/1365/1455
www. kctbs. ac. in
www. facebook. com/KCT. BS
http://www.linkedin.com/company/kct-business-school