1

     Speaking under Fire

2

Face it

Framework

4

Find facts

Feel it“How can we make people care

about our ideas? We appeal to their self-interest, but we also appeal to

their identities – not only to the people they are right now but also

to the people they would like to be”.  !

Chip and Dan Heath

6

Formulate a summary

Foresee tough Q&As

Summary