Personera:Print meets the Social Network
The Facebook Opportunity
• 600m global users• 50% login daily• Connected to
80 pages, groups,
events
• >50% aged 18-34• Majority female• Transact online
• Age• Gender• Friends’ info• Interests
• 5-10B photos uploaded monthly• Largest photo DB• Social, memories
• Big themes: Music, Movies, Sports, Celebrities, Consumer Brands, Interests
Brands and Facebook
Personera: A personalized products platform for brands on Facebook.
The Bright Idea
• Combining the best of Brand and Facebook user content
How It Works
Application Demo
Stakeholder Value
• Get a one-of-a-kind personalized product• Under 5 minutes to create an order• Free or cheaper digital versions
• Monetize social network fan page• Delight community with unique products• No risk or up-front costs
• Resell solution to own clients• Earn revenue share, generate print volume• No implementation overhead (web-based)• Join Personera’s printer network
Technology• Cloud-based, Software as a Service
• Dual innovation in Facebook apps and Variable Data Publishing (VDP)
• PPML (Personalized Print Markup Language) based product creation and production workflow
• Patents pending
Global Production
• Distributed global production via a network of PSPs
Calendars
Planners
Photobooks
Cards, Posters
Drive thy business or it will drive thee. – Benjamin Franklin, Printer
• Sheraan Amod• CEO, Personera• http://personera.com• [email protected]• +1.415.519.1225• @sheraan• http://facebook.com/sheraan• http://linkedin.com/in/sheraan• Blog: http://sheraan.com
