Download - Paul Mundy and Bob Huggan 1 Public awareness events

Paul Mundy and Bob Huggan www.mamud.com 1

Public awareness events


Events

Directly inform key stakeholders Stakeholders see work, meet management and staff Get better picture of org than from brochures or

press releases Useful for 2-way communication

You can communicate directly with audience You get immediate feedback – learn if people understand

message The org can make changes Stakeholder will think org is customer-oriented


Events

Types of events Visitors' days Seminars with client groups. Conferences Field days


Visitors’ days (1)

Gather info on audience Develop your message to meet their interests Decide how to present message

Wall-mounted exhibits Posters Demonstrations Computer displays Video Etc



Make exhibit attractive Illustrations Captions Colours Pictures Special effects

One idea per exhibit Be precise and concise No unnecessary details



Consider contracting out preparation Get exhibits ready on time Prepare programme

Opening ceremony Schedule of visits

Rehearse


Seminars

Group discussions with stakeholders on theme Develop common understanding Develop strategy or plan action Improve interaction Ensure participation in decision-making Facilitate identification of problems


Conferences

Hold conference to transmit org’s achievements to selected audience

Deliver info Invite questions and discussion from

audience


Exhibitions

Present activities to mixed audience in various ways with various messages

Allow interaction with publics Inform and get instant feedback


Different types of exhibits

International Introduce org to international market, mainly to

attract funding National

Eg, agricultural shows Create general public awareness Attract government support Providing info on org and activities Promote networking


Different types of exhibits

Local Promote awareness among general public Potential or actual beneficiaries and partners Reception foyers, libraries, museums, conference

centres Portable

Mount wherever org has activities


Characteristics of a good display Attractive, informative Original, stylish Effective use of pictures and posters Variety to demonstrate the org’s work Promotional material for various groups


Characteristics of a good display Comfortable; space for face-to-face

interaction Seats for longer discussions

Automatic audiovisuals Video, PowerPoint presentations

Striking feature to attracts visitors A stand full of people attracts more people

Download - Paul Mundy and Bob Huggan 1 Public awareness events

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