Download - Patricia Glover_Four Case Studies_112013
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Brand Case Studies.Patricia Glover.
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AltaMed
Account supervision; client services; brand strategy, design development & management; environmental and print design; project management
Brand Development & Management
Four Case Studies.
Harbor View Hotel
Account supervision; brand strategy, creative direction and designof identities, amenities, print collateral, marketing, interactive,
Apple
Account supervision; creative direction, brand strategy, store-in-storeretail development & management, environmental and retail design,
food & beverage, advertising, signage; project management
project, fabrication and installation management
Westfield Galleria at Roseville
Account supervision, creative and project direction, signage and wayfinding design, fabrication and installation management
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After 30 years, AltaMed, one of the largest healthcare
providers in the greater Los Angeles area reignited their
brand. The foundation of the new scope was a strategy
based on inclusion, healthy choices, regional heritage
and care of our neediest. A new identity with application
to customer and community touchpoints was developed.
Work done in association with Landkamer Partners
AltaMed: Quality Healthcare for All.
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Account Management, Client Services and Project Management of Bilingual Website
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Client Services and Project Management; Design of Select Program Collateral
N E
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Design of Clinic Signage & Banners; Staff Badge
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Design of Transit Shelter Graphics; Transport Vehicle Fleet
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Work done in association with CKS Partners, marchFirst and Apple
A short visual history chronicles the retail
transformation of the Apple brick and mortar
experience. Initially tucked away within chaotic,
third party resellers, the shop-in-shops featured
custom fixturing and simple environmental design.
After two and a half years of development, Apple
launched the first proprietary, iconic Apple Store,
where product was the hero, which reinforced evolving
lifestyles. Continuously evaluating the customer’s
experience was the bedrock of Apple’s success.
Transforming the Apple Channel into the Apple Store.
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Retail Development, Creative Direction, Account Supervision for Shop-in-Shop Fixturing & Graphics
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Retail Development, Creative Direction, Account Supervision for CompUSA NYC Shop-in-Shop
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Retail Development, Creative Direction, Account Supervision for CompUSA San Francisco Shop-in-Shop
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Initial Strategy and Design Development; Account Management for Delivery of Apple Store Graphic Elements
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Initial Strategy and Design Development; Account Management for Delivery of Apple Store Graphic Elements
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A few projects targeted at different audiences,
illustrating the early stages of a brand refresh.
The refresh included a new palette, graphic
elements, photography style and copy direction.
This scope shows ebooks directed at government
security firms, print and online marketing collateral
and custom brand messaging developed for
professionals attending events.
Work done in association with Neustar
Neustar: Rebranding Internet Marketing
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Account and Creative Supervision; Design of Selective Resort, Restaurants, Spa & Programs Identites
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Account and Creative Supervision of Various Restaurant Menus
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Account and Creative Supervision of Hotel Marketing, In-Room Amenities, Launch Advertising
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Account and Creative Supervision of Hotel and Restaurant Signage; Fractionalized Real Estate Marketing
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Account and Creative Supervision of Fractionalized Real Estate Marketing & Interactive Marketing
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A 400,000 square foot renovation required a new brand
facelift to one of Westfield’s premium shopping centers.
The result was an innovative signage and wayfinding program based on abstract sculptural rose petal forms.
Executed on site monoliths, public art, interior and exterior
signage, and garage identification.
Work done in association with Square Peg Design
The Galleria at Roseville: premium retail renovation
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Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management
Entrance
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Galleria at Roseville
Galleria at Roseville
Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management
Interior Sign Program
Site Entry
Promenade Monument
Site Monument
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Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management
Promenade DirectionalFood Court Entry
Promenade Garage
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Interior Sign Program
Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management
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Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management
Garages
Vehicular Directional