Download - Owning Your Expertise
JULIE ROSS GODAR
@honeybeast
TIFFANY PHAM
@TiffTPham
Owning Your Expertise
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
OWNING YOUR EXPERTISE CAN HELP YOU
• EXPAND YOUR REACH AND AUDIENCE• BUILD YOUR AUTHORITY AND
INFLUENCE• GROW YOUR CAREER OPPORTUNITIES• GET FUNDING AND DEALS• BUILD YOUR DREAM
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
IMPOSTER SYNDROME• WHAT DOES "EXPERT" EVEN MEAN?• YOU HAVE TO BE SMART TO SEE YOUR
FAULTS• YOU'RE IN GREAT COMPANY (MOSTLY
WOMEN)• NO, REALLY. EVERYONE ELSE IS MAKING IT
UP AS THEY GO ALONG, TOO.• I T ’S OKAY TO TALK ABOUT IT• “FAKE IT ‘T IL YOU MAKE IT” IS TOTALLY A
TH ING• STOP. RECOGNIZE. THEN GET BACK TO WORK
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
I have written 11 books, but each time I think, “Uh oh, they’re going to find out now. I’ve run a game on everybody, and they’re going to find me out.” — Maya Freaking Angelou
Source: New York Times, October 26, 2015
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
People are going to realize that I’m a great fraud and it’ll end, so I better make sure this is a good show because it’ll be my last. Part of me feels that way every day. — Rachel Freaking Maddow
Source: Fresh Air, March 27, 2012
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
The beauty of impostor syndrome is you vacillate between extreme egomania, and a complete feeling of: "I'm a fraud! Oh god, they're on to me! I'm a fraud!" So you just try to ride the egomania when it comes and enjoy it, and then slide through the idea of fraud. Seriously, I've just realized that almost everyone is a fraud, so I try not to feel too bad about it. — Tina Freaking FeySource: The Independent, March 18, 2010
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
WHAT THE MEDIA WANTS IN AN EXPERT
• MORE KNOWLEDGE THAN THEIR AUDIENCE
• STORYTELLING SKILLS• CONFIDENCE
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
BUT WHAT AM I EXPERT IN?• FOLLOW YOUR PASSION• NARROW THE FIELD
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
HOW TO POSITION YOURSELF AS AN
EXPERT
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
VOICE YOUR EXPERTISECREATE AN ENVIRONMENT THAT THRIVES ON CREATIV ITY, ENTREPRENEURIAL SP IRIT
SET YOUR IDEAS INTO A TANGIBLE REAL ITY. GET STARTED NOW; PERFECT OVER T IME
WRITE AND SPEAK ABOUT YOUR PASSION, BOTH ON YOUR BLOG AND OUTSIDE IT. P ITCH YOURSELF. GET IT OUT THERE.
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
TALENTBUILD SUPPORT AMONG BUSINESS LEADERS Contact those at the very top to acce lerate your path upwards
TAP THEIR NETWORKSGain access to o ther ind iv idua ls you need to become the best vers ion of yourse l f
COLLABORATELearn by work ing on pro jects together to improve your own sk i l l s & knowledge base
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
COMMUNITYB E K I N D : P RA C T I C E E M PAT H Y. I T W I L L H E L P YO U T O C O N N E C T T O O T H E R S E X T E R N A L LY & I N T E R N A L LY
B E AU TH E N T I C : R E M A I N T R U E T O YO U R S E L F & YO U R M I S S I O N . I T W I L L H E L P YO U M A I N TA I N B U Y- I N A S YO U G R O W
B E G E N E R O U S : G I V E W I T H O U T E X P E C TAT I O N & I T W I L L I N S P I R E G O O D W I L L I N T H E W O R L D A R O U N D YO U
T E A C H A N D ME N T O R : S H A R I N G YO U R E X P E RT I S E W I L L H E L P YO U L E A R N A BO U T YO U R S E L F , T O O
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
PURPOSE#62MILL IONGIRLS DO NOT CURRENTLY HAVE THE OPPORTUNITY TO AT TEND SCHOOL
38% OF 25-32 YEAR OLD WOMEN HAVE AT LEAST A 4 -YEAR COLLEGE DEGREE COMPARED TO 31% OF MEN, YET:• Wo m e n ’ s “ s h a r e o f v o i c e ” ( a v e r a g e
p r o p o r t i o n o f r e p r e s e n t a t i o n o n o p - e d s & b o a r d s ) i s j us t 15 %
• Wo m e n a r e i n to p l e a d e r s h i p p o s i t i o n s ( CE O, s c h o o l d e a n , l a w p a r tn e r ) a t a m e r e 1 0% - 2 0 %
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
HOW TO WORK WITH OTHERS TO BUILD YOUR
GOALS
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
TAP YOUR NETWORKS’ PRESS CONTACTS
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
PITCH YOURSELF AS A SOURCE TO PRESS
• G et to k n o w i n d i v i d u a l r ep o r te r s ; i n t e r a c t i n s o c i a l m ed i a
• O n l y p i t c h r e p o r te r s a n d p u b l i c a t i o n s th a t m a ke s en s e
• Te l l a g o o d s t o r y ( N O T y o u r b r a n d s t o r y )• G i v e a s o l i d a n g l e• Te l l ( a n d s h o w ) w h y h e r r ea d e r s w o u l d c a r e . • Be b r i e f• Fo l l o w u p o n c e o n l y. R es p ec t t h e i n b o x . D o n ’ t
c a l l• Co n s i d e r H A R O, M u c k R a c k
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
FORGE COLLABORATIONS WITH PARTNERS
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
MOGUL HAS2,000 INFLUENCERS3,000 AMBASSADORS5,000 MENTORS20,000 PARTNERS
ENABLE SUPER USERS TO JOIN YOUR TEAM
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
BUILD SUPPORT AMONG BUSINESS LEADERS
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
TAP THEIR NETWORKS AMONG INVESTORS
Founders, presidents and CEOs …
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
TAP THEIR NETWORKS AMONG INVESTORS
…corporations and VC funds
A2Z VENTURE PARTNERS
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
TAP THEIR NETWORKS AMONG INVESTORS
…who have invested in these hits:
M I N D YO U R B U S I N E SSowning your expertise
JULIE ROSS GODAR@honeybeast
TIFFANY PHAM@TiffTPham
THANK YOU!