![Page 1: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/1.jpg)
Marketing In Real Time
Some context…
?
![Page 2: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/2.jpg)
Rise of Mobile Platforms…• iPhone: Zero to 50mm units in 3 years• Android: Zero to 60K units sold/day in 2 years• iPad: Zero to 2mm in 60 days• …and 30+ new tablets set to launch…
Marketing In Real Time
![Page 3: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/3.jpg)
Rise of Local Platforms…
• Yelp: 10x growth in US uniques past 3 years• Foursquare: zero to 2mm in two years• Google integrates Local, Maps, and Business directories into “Places”• Facebook, Twitter integrate location
Marketing In Real Time
![Page 4: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/4.jpg)
Rise of Real Time Platforms…
Marketing In Real Time
• Twitter: 40mm tweets/day• Facebook: 60mm status updates/day• Rise of the DSP/SSP: Real time inventory bidding• Google buys Invite, more to come…
![Page 5: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/5.jpg)
Rise of Social Platforms…
• 34mm to 450mm in 3.5 years
Marketing In Real Time
![Page 6: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/6.jpg)
Rise of Social Platforms…
• Twitter: 1mm to 125mm in 3.5 years
Marketing In Real Time
![Page 7: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/7.jpg)
A Lot of Data…
![Page 8: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/8.jpg)
Rise of Real Time Issues…
Marketing In Real Time
• Privacy vs. “Publicy” – whose data is it?• The regulators are quite awake…
• Open vs. Closed – who gets to play, and on what terms?• Publishers vs. Marketers vs. Platforms – can we all get along? • And can we get an API with that?
![Page 9: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/9.jpg)
In a World of Real Time Data…
Marketing In Real Time
• All Marketers are Publishers….
…Real Time Publishers...
an example….
![Page 10: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/10.jpg)
The Gap Scenario
Marketing In Real Time
![Page 11: Opening Slides by John Battelle, Monday June 7](https://reader033.vdocuments.us/reader033/viewer/2022061220/54bb6f5b4a7959ee3c8b47a3/html5/thumbnails/11.jpg)
And Now On With The Show…
Marketing In Real Time