Download - Open Innovation at ZileleBiz 20131112
![Page 2: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/2.jpg)
RIGHT PEOPLE…
![Page 3: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/3.jpg)
“No Matter Who You Are, Most of the
Smartest People Work for Someone Else”
!Bill Joy
(Sun Microsystems, BSD Unix, Java)
RIGHT PEOPLE…
![Page 4: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/4.jpg)
INNOVATION & STRATEGY
![Page 5: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/5.jpg)
LeaderFollowerSpecialist 1Specialist 2Specialist 3Others
![Page 6: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/6.jpg)
LeaderFollowerSpecialist 1Specialist 2Specialist 3Others
![Page 7: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/7.jpg)
LEADER vs. FOLLOWER
![Page 8: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/8.jpg)
LEADER*
• Defend the position, attacking its own portfolio
• Continuous innovation
• Continuous improvement
• Moving target
*read more: Jack Trout - Marketing Warfare
![Page 9: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/9.jpg)
FOLLOWER*
• Attack the leader position
• Searching for the strong point of the leader
• Cracking the weakness of the leader strength
• “MORE/BETTER” is the key = again, innovation
*read more: Jack Trout - Marketing Warfare
![Page 10: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/10.jpg)
INNOVATION IS A WAY OF ACTING, NOT A
POINT OF DIFFERENCE
![Page 11: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/11.jpg)
INNOVATION IS A WAY OF ACTING, NOT A
POINT OF DIFFERENCE
![Page 12: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/12.jpg)
PRODUCER INNOVATION PARADIGM
!
“It is … the producer who as a rule initiates economic change, and consumers are educated by him if necessary”
(Schumpeter 1934)
![Page 13: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/13.jpg)
Market Research R&D Production Market
Diffusion
PRODUCER INNOVATION & DIFFUSION PARADIGM
![Page 14: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/14.jpg)
Market Research R&D Production Market
Diffusion
PRODUCER INNOVATION & DIFFUSION PARADIGM
!
Manufacturers identify user needs, develop products at private expense and profit by protecting and selling what
they have developed.
![Page 15: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/15.jpg)
USER (DEMOCRATIZED) INNOVATION PARADIGM
![Page 16: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/16.jpg)
USER (DEMOCRATIZED) INNOVATION PARADIGM
Lead Users innovate to solve their own needs at private expense and then freely reveal their innovations
- Path from user innovation to commercial product (Baldwin, Hienerth, vH, 2006)
![Page 17: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/17.jpg)
![Page 18: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/18.jpg)
EXAMPLE• John Heysham Gibbon – physician,
USER - inventor of the heart-lung machine
• “The death of a young patient in 1931 motivated Dr. Gibbon to develop the first heart-lung machine, enabling more effective heart surgery techniques.
• In 1935 he successfully used a prototype heart-lung bypass machine to keep a cat alive for 26 minutes
• In 1953 first used a heart-lung machine on a human patient…
![Page 19: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/19.jpg)
INNOVATION DEVELOPMENT BY USERS IS HUGE*
UK US JAPAN
% population innovating 6.1% 5.2% 3.7%
people 2,900,000 11,700,000 3,900,000
*Von Hippel, Ogawa, and de Jong (2011)
![Page 20: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/20.jpg)
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
![Page 21: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/21.jpg)
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
![Page 22: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/22.jpg)
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
![Page 23: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/23.jpg)
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
![Page 24: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/24.jpg)
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
![Page 25: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/25.jpg)
USER COMPLEMENTED MARKETS
Mountain bikes are marketed by producers – while the techniques that add value are diffused peer-to-peer
!
Mountain bikes are marketed by producers – while the techniques that add value
are diffused peer-to-peer
![Page 26: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/26.jpg)
Entertainer
Facilitator
![Page 27: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/27.jpg)
Entertainer
Facilitator
![Page 28: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/28.jpg)
MANY USERS INNOVATE IN COMMUNITIES
% innovating*
Software security features 19.1%
Surgical Equipment 22%
Mountain Biking 19.2%
Extrem Sports 37.8%
*Franke & von Hippel
![Page 29: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/29.jpg)
![Page 30: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/30.jpg)
CHALLENGE DRIVEN INNOVATION
![Page 31: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/31.jpg)
CHALLENGE DRIVEN INNOVATION
GAMIFICATION?
![Page 32: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/32.jpg)
STEP 1: ACCEPT YOU HAVE
A PROBLEM
![Page 33: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/33.jpg)
STEP 1: ACCEPT YOU HAVE
A PROBLEM
![Page 34: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/34.jpg)
STEP 2: ASK A BETTER QUESTION
TO GET A BETTER ANSWER
![Page 35: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/35.jpg)
STEP 2: ASK A BETTER QUESTION
TO GET A BETTER ANSWER
![Page 36: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/36.jpg)
EXAMPLES
![Page 37: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/37.jpg)
![Page 38: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/38.jpg)
![Page 39: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/39.jpg)
![Page 40: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/40.jpg)
![Page 41: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/41.jpg)
![Page 42: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/42.jpg)
![Page 43: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/43.jpg)
![Page 44: Open Innovation at ZileleBiz 20131112](https://reader038.vdocuments.us/reader038/viewer/2022103017/557a8851d8b42abc638b4acb/html5/thumbnails/44.jpg)
THANKS