Course Objective

To learn why to produce short videos to grow your business and raise capital.

To understand tactics to produce videos quickly and cost-effectively.

Key Learning Outcomes

● Key steps in producing video● How to produce a good-enough video for

under $2,000 (and even free)● What is required to produce a high quality

professional video

Player / HostingVimeoYouTube

Live StreamsGoogle Hangouts On AirLiveStreamUStream

Video Tools

● Crowdfunding: Kickstarter, Indiegogo etc.● AngelList● Gust

Nice to have● Robust YouTube channel● Video on Website

Where is Video Required

Video Matters

● Promote expertise● Powerful communications tool● Quickest route to building reputation● Many investors product videos to tell the

world what they are looking for● Video transcends geographic location

The Killer Video

● Short! < 2 minutes● Entertaining● Memorable● Shareable

Great Videos. Great Visibility.

Great Videos. Great Fundraising.

Great Videos. Great Impressions.

$1,000- Assuming you have storyboard- Short 30 second animation$5,000+- High Quality Animation- Creative$10,000+- Talent

Cost

Cost

Timing

● 1-4 weeks to produce storyboard● 2-4 weeks to produce animation● 3-5 weeks to produce with talent● Budget minimum of 5 weeks for a simple

project● 10 weeks for a complex project

● Write your own storyboard● Crowdsource input on storyboard● Sketch out scenes● If people are in the video, solicit friends to

help produce voice overs, music, etc. ● Ask several peers how to save money in the

process.

Save Time and Money

Keys to Success

● Get Comfortable on Camera● Content / storyboard strategy● Prepared support network● Source cost-effective talent

Action Plan● Learn

○ See what videos work○ Decide what messaging is for your video

● Produce Storyboards○ Sketching ideas saves significant time and expense

● Peer Feedback○ Bounce ideas off your network○ Hone key messaging

● Launch First Video○ Make the first one cheap. Iterate.

Next Steps

● Join our Master Fundraising Course ● Join us now for 50% off ● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/● Feedback: Jason (at) INVESTyR.com