Download - October Social Snapshot: Home Care
Tide
LYSOL
FEBREZE
AIR WICK
YANKEE CANDLE
CLOROX
FINISH
MR CLEAN
SCRUBBING BUBBLES
WOOLITE
OXICLEAN
RESOLVE
WINDEX
CASCADEface
book
TIDE
CLOROX
FEBREZE
OXICLEAN
SCRUBBING BUBBLES
MR CLEAN
CASCADE
WINDEX
YANKEE CANDLE
LYSOL
FINISH
RESOLVE
AIR WICK
WOOLITE
face
book
4,190,120
2,198,260
1,904,420
1,389,020
1,283,780
1,085,130
1,035,040
983,020
976,650
603,410
504,520
407,320
235,170
190,070
175,470
HIGHEST ACTIVATION RATEPost by Glade, showing inspiration
for its Pumpkin Pie Diner scentACTIVATION RATE: 11.14%
tide
febreze
glade
yankee candle
scrubbing bubbles
mr clean
woolite
resolve
cascade
windex
air wick*
finish*
lysol*
oxiclean*
148,430
83,480
48,560
37,850
35,720
23,300
18,360
12,740
2,560
2,150
200
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most retweetsTide takes its cap o� to celebrate Derek Jeter's career, using trending hashtag #FarewellCaptain RETWEETS: 724
YOUT
UBE
YOUT
UBE 7,280
3,180
2,600
2,020
1,820
1,660
1,030
890
820
760
360
260
220
100
90
most viewedFebreze video showing the
consequences of a mom who has gone #noseblind- someone who
becomes immune to their own smellsviews: 1,110,886
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
GLADE CLOROX GLADE
M E T H O D O L O G Y
P A R T I C I P A N T E N G A G E M E N T
GLADE
clorox
GLADE
o C T O B E R 2 0 1 4
# Fans
# Followers
# Subscribers
SOCIALSNAPSHOT: Home CARE
*Data from 9/17 - 10/17
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance.
Averageviews/video
Average number of views per video
posted by brand
TALKINGABOUT
Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation Rate/Post
[(likes+comments+shares) / (fans x CM posts)] x 100
Talking About
Retweets,Mentions and
HashtagsAvg. Views Per Video
Home Care Average
Leading Brand
3,570 3,830 56,470
54,030 10,480 765,680
*No active Twitter handle
